FutureMedia: Beyond the Buzz

Derek Woodgate President The Futures Lab, Inc

November, 2013

Discon'nuouschange

Findingconnec'onsindisconnects

TheFuturists’Toolbox Vision Disrup'on Wildcards Unknowns

Poten'alopportuni'es

Future TV studios

BeyondtheBuzzBeyondtheBuzz

Crossmedia, remediation, multi-media platforms, interactive storytelling, modality transformation,

hypermedia, transmedia, intermediation sites, AWATAD, ipersonalization, remix, simulation, clickers, deep

tagging, mapping mashups, screencasting, tag clouds, paywall, snackable content, p-commerce, SoLoMo, earned media, gamification, growth hacker, agile…

BeyondtheBuzz

Overadecadeofdigitalandapps!

TheFutureMediaLandscape2013‐2020

GlobalEntertainment&MediaRevenues:$2.5trillionby2020

(1.6trillion:2012)

USEntertainment&MediaRevenues:732Billion

($498Billion:2012)

Source: PWC/TFL 

0200400600800

201220142016

Column2

Series120122020

USEntertainment&Media

TheFutureMediaLandscape•  Media industry will grow faster than US economy over the next 7 years (4.6% ‐5.0% p.a.) 

•  Magazineswillremainbiggerthanvideogamesin2017•  PPV,VOD,OTTwilloutstripphysicalproductby2016dueto

4.9%decreaseinsalesofphysical

•  Filmindustryrevenueswillreach$60billionby2020from$40billionin2012‐USsalesofmovie'ckets=1.3billionin2012withanaveragepriceof$9.60.

•  Mobilevideo‐keygrowtharea•  OOHadver'sing–up5‐6%•  TVadver'sing–up6%•  Mobile/Tabletincreasingnews

consump'on

10

Intelligent machines robotics / AI�

In-car heath network//Navigation�

OLEDs�

Distribution�Traders�

Semi-autonomous agents / avatars�

Sexual attractiveness�

Fused Sensors systems �

Reproductive health�

Real doll�

Interchangeable modules�

Cultural integration�

Convergent health management system�

Virtual worlds�

Convergent media / data systems�

Standards / legislation�On-line workouts�

Fun, enjoyment�Creativity time�

Energy foods�Weight management�

Comfort havens�

Age defiance�

Neuro stimulation�

Life meaning�

Sub-conscious stimulation�

Sleep�

Furniture �

Spiritual growth�

Dream enhancers�

Positivism�

Sleep systems�

Dream ambient�networks�

Tai Chi�

Life extension�

Natural / organic foods�

Immunity boosting�

Nutraceuticals�

Bio-monitoring�

Resurgence in organic�

Biosimulation�

Seamless, ubiquitous �computing�

Entertainment systems�

Greater human agency: Connectivity, community, curation and collaboration – Democratization of media - new social spaces�

Nutritional value management�peNanoencapsulation�

Small scale local agriculture�

Biofeedback

Precision�health monitoring�

Supplements

Core Training

Dreams

Newcompanystructuresandtransac'on/sell‐through/distribu'onmodels

CorporateConsolida'on

Environmental concerns

Yoga

Digital tracking

Beauty

On-line health and well-being sites communities

Sensors / biometrics�Well-being and social aspects

Intelligent displays

Life enrichment

Brain Fitness

Energy

Machine to machine

Gaming

Wearable sensors Stress & �fatigue relief

Vitality

Exercise and Fitness�Spirit

boosting

Production: from robotts to “Make” delivering sensation

Diagnostics

Sexbots�

Light therapy�

Grooming�Body Sculpting�

Collaborative farming�

Meat on a sheet�Vitamins and additives�

Integrated food systems�

Cognitive feedback�

Interactive training� Bioscience�

Meditation�Biogenetics�

Recharging�

Digestive aids�

Bioengineering�

Remote diagnostics�

Sound programming �

Adventure sports�

Virtual terminals� Personal care�

Sustainability�

Ambience modulation�

Food substitutes�

Social networks�

Fitness programs�

Brain Foods�

Performance analysis�

Embedded tech�

Corporate services�

Mood tracking�

Telematics�

Fulfillment�

Work hours�

Slowtime�

Independent farms�Antioxidants�

Spare time�

Happiness�

Plug & play�

Sports�

Service�

Mind, body and soul�

Visibility�

Mood Foods�

Exergizing�

Sexual performance enhancement�

Feedback&neweffec'venesscriteriaandmetrics

ThePowerofSearch:Effec'verecommenda'onsBigData‐visualiza'on

AWATADDelivery‐agile

FrommobiledevicestoSuperHDone‐to‐one

adver'sing

Emotional wellness�

Standard of living�

Stability�

Health communities�

Healthy eating�

Transforma'vespace,immersion/telepresenceandinterac'on,blendedworlds

SkinCare

Newmediaformatsandexpandingscopeandimagina'on

Home fitness system�

Gyms�

Personal coach�

Aromatherapy�

In-body sensing�

Prevention�

Crossover&hybridrevenuestreams–retransmission,paymentsystems&serviceplaforms/paywalls

TheFutureofMedia

RemixLifestyle‐Changingroleofaudience‐presence/experiences

Mappingpoten'alfuturedrivers

ContentkingInterac'vestorytellingGamifica'on,Storyin

Story+AR(

Cri'calfuturedrivers

Crossover&hybridrevenuestreams–retransmission,paymentsystems,serviceplaforms

Newcompanystructures&transac'on/distribu'onmodelsCorporateConsolida'on

Transforma'vespace,immersion/telepresenceandinterac'on,blendedworlds

AWATADDelivery‐agileFrommobile

devicestoSuperHD,ajen'onadver'sing

ThePowerofSearch:Effec'verecommenda'onsBigData‐visualiza'on

Production: from robotts to “Make” delivering sensation

Feedback&neweffec'venesscriteriaandmetrics

ContentkingInterac'vestorytellingGamifica'on,StoryinStory+

AR

Greater human agency: curation collaboration Democratization of media �

RemixLifestyle‐Changingroleofaudience‐presence/experiences

NewmediaformatsandexpandingscopeandImagina'on

Content

Produc'on

Audience

Business

Newdimensionsofconvergence

NewdimensionsofConvergence(2)

Interac'veeverything

Content

Newleverageagents•  Videoplaforms•  TVchannels–smallercontentbundles•  MSOs–AWATAD•  Real‐'memicro‐segmentedadinser'ons•  Cloud‐baseddelivery•  Secondscreen/windowing•  EventTV•  Fan‐fundedprogramming

Thepowerofretransmission,resellandomnibus

FrommobiletoSuperHDTV•  90inchshowingauto‐stereoscopicMul'viewUltraHDproduc'ons

•  Interac'veTV•  HolographicTV•  MobileTV

Mashingandpublishing

IPTV/Entertainmenthubs

TotalimmersionTV

4DCinema,experien'alvenues,interac'on

CinemaandAR

Cinematography,Augmentedreality,3DandProjec'onMapping

Programmablemovies•  Moviesthatchangewithcontext(observer,emo'ons,place,or'me).

•  Long‐DistanceBarcodesworktomakebothcamerasandtheworldmoreintelligent,byallowinguserstopiecetogetherandmergeseparateimagesusingmetadataencodedintotheimage.

•  Thisworkwillallowforthemergingofmul'pleviewpointstocreatericherstoriesfromvariedstorytellers.

ThepowerofAI

Interac'vestorytelling

Livingthestory

Contextbasedinterac'venarra'venarra've

StoryinStory

IDNA

Augmentedreality

Interac'vestorytellinginannotatedenvironments

•  iRiS(ImmediateRemoteInterac'onSystem

•  Usercan“paint”,createagamelikeajigsawpuzzle,aninterac'vestorywithoneormorepar'cipantsonafaçadefromamobiledevice.

•  ANW(ar'culatedNaturalityWebandcomputervision

3DSketchtoplayablevideogame

Sensorsasacrea'vetool

CCTV

Peering:MachinimatoPrime

Produc'on

TVproduc'ononthego•  TVstudioinyourpocket:‐edi'ngoffootage,

‐CGIeffects,

‐augmentedrealityapps

‐real'mevirtualsets

•  MARS‐3Drecogni'on

Visualtracking,robotcameras,scenedevelopmentandhumaninterac@on

withvirtualobjectsforVRTV

1millionpiecescreen

Mappingtools

Next‐Genera@onSynthe@cPerformers

•  Introducinglevelsofautonomyintothesynthe'cperformer

•  Enablingmoreflexible,engaging,anddirectablerobot‐mediatedperformanceontheset.

•  SecondSkinisaprojecttobuildawearablefabricthatsupportsmillimeter‐accurateloca'onandbio‐parametertrackingatthousandsofpointsonthebody.

AI–humaninterac'on

•  Music Creatures: Synthetic AI animals act as an interface to direct and act with humans in movies.

Immersivetelepresence

Interac'on

3DPrintedMerch

MakeMagic

Immersion

Mo'oncontrolgamingwithAR

Augmented affect and atmospheres • 

• Sociallyawaresystems,ambient

andsensa'onenhancers

• Voicetovision

• Smellwalls

• Temperatureamplifica'on

• Wearables

AudienceEmergingLifestylesandHuman2.0:Howredefinediden@@es,archetypes,andtheaugmentedselfarecrea@nga“RemixSociety”“EmergingLifestylesand

Human2.0:Howredefinediden@@es,archetypes,andtheaugmentedselfare

crea@nga“RemixSociety”

Cogni'veandbehavioralfeedback

Createyoupersonalsoundtrack

3rdWavecompu'ngmeetscontextawaresystems

Business

Emergingmediacompanies

3Ddisplays

Behavioralemail

Agile,intelligententerprises

•  Newworkforcestructures:40%Employees

18%Temporary

12%Consultants

15%Networkspecialists

15%Strategicpartners

Employmentcriteria

•  Global:willingnesstorelocate•  Innova'on:12‐18monthsheadstart

•  Abilitytocollaboratewithinterna'onalteams

•  Depthofskill,breadthofknowledge•  Transferableskillsacrossplaforms

•  Innova'vethinkinginconvergenceterms

•  Abilitytounderstandprototypingandaccelerators

Newjobs

• Digitaliden'typlanners• Globalsyemsarchitects

• Digitalarcheologists• OnlineCommunityOrganizers

• Robo'cians• PAL/Avatardesigners• Terabyters• Polymediaanthrtopologists

• Mobiemarke'ngJedi

Cas'ngagents

DataStoryteller

Contentarchivist

DetailsDespot

Sustainabilityczar

Communitybuilder

Protocolsteward

Projec'onmapper

Interac'oncoordinator

Newrevenuemodels•  Accessvs.ownership–Streamingrules

•  Smallersubscrip'onbundles

•  Paywalls•  Portability/mul'‐devicestreaming

•  Delayedviewing•  Deliveringpersonalizedmeaningandrelevance

•  Leveragingbigdata–ajen'on‐basedcontent•  Powerandintercommunica'onofthe“crowd”

Emergingrevenuemodels