trending the future - gaming beyond reality
TRANSCRIPT
1 5 0 D A Y S O F D I G I T A L M A R K E T I N G amp A D V E R T I S I N G
TRENDING THE FUTUREGAMING BEYOND REALITY
SICK OF HEARING ABOUT ldquoGAMIFICATIONrdquo
WONDERING WHY YOU SHOULD CARE
Source GigaOM
SOLD ON DAY ONE1 MILLION IPHONE 4S
SO WHAT
WHAT IF WE TOLD YOU THAT A VIDEO GAME SOLD
COPIES ON DAY ONE65 MILLION
ITrsquoS NO WONDER
2008THE NUMBER OF US GAMERS GREW 141 IN JUST 3 YEARS
2011 135MILLION
56MILLION
Source Parks Associates US consumers who play at least one hour of video games per month
Source IMDB
17AVATAR TOOK 17 DAYS TO REACH $1 BILLION IN SALES
Source New York Times
16IT TOOK MODERN WARFARE 3 JUST 16
Source New York Times
COPIES SOLD MILLION65
ON THE FIRST DAY
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
SICK OF HEARING ABOUT ldquoGAMIFICATIONrdquo
WONDERING WHY YOU SHOULD CARE
Source GigaOM
SOLD ON DAY ONE1 MILLION IPHONE 4S
SO WHAT
WHAT IF WE TOLD YOU THAT A VIDEO GAME SOLD
COPIES ON DAY ONE65 MILLION
ITrsquoS NO WONDER
2008THE NUMBER OF US GAMERS GREW 141 IN JUST 3 YEARS
2011 135MILLION
56MILLION
Source Parks Associates US consumers who play at least one hour of video games per month
Source IMDB
17AVATAR TOOK 17 DAYS TO REACH $1 BILLION IN SALES
Source New York Times
16IT TOOK MODERN WARFARE 3 JUST 16
Source New York Times
COPIES SOLD MILLION65
ON THE FIRST DAY
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
WONDERING WHY YOU SHOULD CARE
Source GigaOM
SOLD ON DAY ONE1 MILLION IPHONE 4S
SO WHAT
WHAT IF WE TOLD YOU THAT A VIDEO GAME SOLD
COPIES ON DAY ONE65 MILLION
ITrsquoS NO WONDER
2008THE NUMBER OF US GAMERS GREW 141 IN JUST 3 YEARS
2011 135MILLION
56MILLION
Source Parks Associates US consumers who play at least one hour of video games per month
Source IMDB
17AVATAR TOOK 17 DAYS TO REACH $1 BILLION IN SALES
Source New York Times
16IT TOOK MODERN WARFARE 3 JUST 16
Source New York Times
COPIES SOLD MILLION65
ON THE FIRST DAY
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
Source GigaOM
SOLD ON DAY ONE1 MILLION IPHONE 4S
SO WHAT
WHAT IF WE TOLD YOU THAT A VIDEO GAME SOLD
COPIES ON DAY ONE65 MILLION
ITrsquoS NO WONDER
2008THE NUMBER OF US GAMERS GREW 141 IN JUST 3 YEARS
2011 135MILLION
56MILLION
Source Parks Associates US consumers who play at least one hour of video games per month
Source IMDB
17AVATAR TOOK 17 DAYS TO REACH $1 BILLION IN SALES
Source New York Times
16IT TOOK MODERN WARFARE 3 JUST 16
Source New York Times
COPIES SOLD MILLION65
ON THE FIRST DAY
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
SO WHAT
WHAT IF WE TOLD YOU THAT A VIDEO GAME SOLD
COPIES ON DAY ONE65 MILLION
ITrsquoS NO WONDER
2008THE NUMBER OF US GAMERS GREW 141 IN JUST 3 YEARS
2011 135MILLION
56MILLION
Source Parks Associates US consumers who play at least one hour of video games per month
Source IMDB
17AVATAR TOOK 17 DAYS TO REACH $1 BILLION IN SALES
Source New York Times
16IT TOOK MODERN WARFARE 3 JUST 16
Source New York Times
COPIES SOLD MILLION65
ON THE FIRST DAY
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
WHAT IF WE TOLD YOU THAT A VIDEO GAME SOLD
COPIES ON DAY ONE65 MILLION
ITrsquoS NO WONDER
2008THE NUMBER OF US GAMERS GREW 141 IN JUST 3 YEARS
2011 135MILLION
56MILLION
Source Parks Associates US consumers who play at least one hour of video games per month
Source IMDB
17AVATAR TOOK 17 DAYS TO REACH $1 BILLION IN SALES
Source New York Times
16IT TOOK MODERN WARFARE 3 JUST 16
Source New York Times
COPIES SOLD MILLION65
ON THE FIRST DAY
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
ITrsquoS NO WONDER
2008THE NUMBER OF US GAMERS GREW 141 IN JUST 3 YEARS
2011 135MILLION
56MILLION
Source Parks Associates US consumers who play at least one hour of video games per month
Source IMDB
17AVATAR TOOK 17 DAYS TO REACH $1 BILLION IN SALES
Source New York Times
16IT TOOK MODERN WARFARE 3 JUST 16
Source New York Times
COPIES SOLD MILLION65
ON THE FIRST DAY
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
2008THE NUMBER OF US GAMERS GREW 141 IN JUST 3 YEARS
2011 135MILLION
56MILLION
Source Parks Associates US consumers who play at least one hour of video games per month
Source IMDB
17AVATAR TOOK 17 DAYS TO REACH $1 BILLION IN SALES
Source New York Times
16IT TOOK MODERN WARFARE 3 JUST 16
Source New York Times
COPIES SOLD MILLION65
ON THE FIRST DAY
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
Source IMDB
17AVATAR TOOK 17 DAYS TO REACH $1 BILLION IN SALES
Source New York Times
16IT TOOK MODERN WARFARE 3 JUST 16
Source New York Times
COPIES SOLD MILLION65
ON THE FIRST DAY
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
Source New York Times
16IT TOOK MODERN WARFARE 3 JUST 16
Source New York Times
COPIES SOLD MILLION65
ON THE FIRST DAY
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
Source New York Times
COPIES SOLD MILLION65
ON THE FIRST DAY
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
SO WHATrsquoS NEXTTHATrsquoS A HUGE SHIFT
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
THE ERA OF POINTSWErsquoRE MOVING PAST
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
IS NO LONGER A STRATEGYGAMIFICATION
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
TAKES REALITY TO A NEW LEVEL
MODERN WARFARE 3IS NOT SUCCESSFUL BECAUSE OF ldquoGAMIFICATIONrdquoITrsquoS SUCCESSFUL BECAUSE IT
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
AND VIRTUAL FUNABSURD REALITY THE NEW SWEET SPOT OF ADVERTISING IS AT THE INTERSECTION OF
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
HERErsquoS WHAT WE MEAN
3
2
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1THE GAME INDUSTRY IS EXPLODINGMOBILE WILL TIE IT ALL TOGETHER
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
EXPERIENCE MARKETING IS PUSHING BOUNDARIES1
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
BLACKREBECCA
TOTAL YOUTUBE VIEWS70000000
A LUCKY ANOMALY
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
TOTAL YOUTUBE VIEWS256000000OLD
SPICE SOPHISTICATED INTEGRATED PLANNED
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
KENBLOCK
TOTAL YOUTUBE VIEWS345000000NEXT-LEVEL EXPERIENCE MARKETING
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
WHO IS THIS GUY
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
KEN BLOCKNEXT UP
IS ON A ROLLIS ON A ROLLKEN BLOCK
CO-FOUNDER OF DC SHOES
GYMKHANA GENIUSBREAKOUT RALLY RACING STAR
MARKETING PIONEER
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
Block has even made his way into the hit driving game Dirt 3 creating huge excitement for rally racing and gymkhana in the US while growing sales for his own DC Shoes brand
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
Red Bull and GoPro are doing it too They are all over the action with endlessly exhilarating events and inspiring stories that empower athletes of all levels to push their sport to the next level
Check It Out YouTube
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
The Art of Flight film was a prime example of pushing reality to the next level with an almost fantasy-level adventure that would normally only feel achievable inside a game
Check It Out YouTube
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
Find Out More wwwletsdothiscom
Chevy is even getting involved as part of the launch of their new small car the Sonic They pulled off a world-first by taking the car skydiving to kick off their ldquoLetrsquos do thisrdquo campaign
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
Find Out More wwwletsdothiscom
Then they created a simple game that got fans involved by putting them in control of bungee-jumping the car from a tower of shipping containers
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
Find Out More wwwletsdothiscom
They also pulled off the worldrsquos first car kickflip in front of a live crowd
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
Check It Out YouTube
To really turn things up a notch Chevy went to the Super Bowl with an ad done in collaboration with pop stars Ok Go who created their latest music video using the Chevy Sonic
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
TO BE OUT OF THE BOXYOU DONrsquoT NEED A GAME
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
REALITY TO THE NEXT LEVEL
FOR THE FUTURE
INSPIRE FANS BY TAKING
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
2 THE GAME INDUSTRY IS EXPLODING
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
WORTH OVER $56 BILLION
Find Out More The Economist
THE GLOBAL VIDEO GAME MARKET IS CURRENTLY
THATrsquoS DOUBLE THE SIZE OF THE MUSIC INDUSTRY
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
BY 2015
Find Out More The Economist
EXPECTED TO GROW TO
$82 BILLIONTHAT NUMBER IS
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
IN VIDEO GAME HISTORY
THE LAST 150 DAYS WERESOME OF THE BIGGEST
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
When Gears of War launched in September 2011 it sold 3 million copies in week one As of January 2012 sales have doubled sending gross franchise sales past the $1 billion mark into Titanic territory
Find Out More USA Today
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
Just two months later The Elder Scroll V Skyrim launched to the tune of 35 million copies in the first 48 hours
Find Out More Microsoft G4
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
At almost the same time Call of Duty Modern Warfare 3 shattered records for the biggest entertainment release of all time 15 million people queued at midnight and 65 million copies sold in the first 24 hours
Source Eurogamer LA Times Blog
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
Boot camps pro tournaments release parties a special Jeep Wrangler and head-shaving are all part of an industry where a premier game is even more mainstream than The Muppets
Find Out More Call of Duty Kotaku YouTube
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
ITrsquoS NOT JUST GAMINGITrsquoS A LIFESTYLE
ITrsquoS NOT NERDY ITrsquoS NORMAL
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
STAR WARSCONSIDER GAMING AS MAINSTREAM AS
FOR THE FUTURE
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
3 MOBILE WILL TIE IT ALL TOGETHER
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
THE MAJORITY OF NEW GAMERS ARE
2011 MILLION79
CASUAL GAMERS
Source Parks Associates
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
EVERYONE ANYONE ANYTIME ANYWHERECASUAL GAMERS
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
GAMES ARE THE MOST POPULAR KIND OF APP1
Source Nielsen
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
Angry Birds players are still going strong with a combined total of 300 million minutes of play time every single day
Find Out More Business Insider
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
Find Out More Gamasutra
Temple Run is the hottest new iPhone game with over 20 million downloads in just a few months
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
Find Out More Gamasutra
Tiny Tower is an up-and-comer to watch for with over 1 million players picking up the game an average of 10 times a day Can you think of anything you do 10 times a day
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
Find Out More TechRadar
Hyundai capitalized on the excitement around mobile games by demoing their new Veloster with a giant video game controlled by smartphones in the middle of Times Square
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
At CES Fujitsu unveiled a prototype smartphone that is capable of amazing of games and graphics What will this mean for the future of flagship console makers like Microsoft Sony and Nintendo
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
SOFTWAREIT BECOMES ALL ABOUT
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
OBSOLETECONSOLES WILL BE
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
POWERED BY A PHONESOON MOST GAMES WILL BE
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
THE HUB OF EVERYTHINGSMARTPHONES WILL BE
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
LEARN FROM GAMESUSE MOBILE TO AMPLIFY
ELEVATE REALITY
AND MAKE IT FUN WITHOUT RELYING ON POINTS AND BADGES
TO INSPIRE FANS TO FURTHER THEIR OWN LIFESTYLE
REALITY AROUND YOUR BRAND amp TAKE IT TO THE NEXT LEVEL
FOR THE FUTURE
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
DESTROY CONVENTION
CREATE DEMAND
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
Nicole NewvilleVP Brand amp Media Planningnicolenewville
nicolenewvillespace150com
Jake SzymanskiBrand Plannerjakeszy
jakeszymanskispace150com
Special Thanks ToAndrew Beckman Bone Ben Drake Christina Dorr Craig Key Dustin Sparks Elsa Perushek Jon Reine Kelly Tonnemaker Marc Jensen Marcus Fischer Ned Lampert and Todd Lintner
THANK YOU
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES
EurogamerCall of Duty XP 2011popculturegeek Flickr
The Verge
PHOTO CREDITS
Call of Duty XP 2011jeepexperience Flickr
The guy play fruit ninjasumautu Flickr
Eurogamer
Call of Duty Community httpdebuggirlwordpresscom iPad 2 LaunchIan Muttoo Flickr
space150 CES