augmented reality: beyond the hype
DESCRIPTION
A presentation about the potential of AR in museum learning which draws inspiration from The British Museum's digital learning programme. This presentation was given at the Museum Ideas conference in London on 3 October 2013.TRANSCRIPT
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Augmented Reality: Beyond the hype
Shelley Mannion - @smannionMuseum Ideas - 3 October 2013
Photos by BenedictJohnson.com
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Hands up if you know what we’re talking about.
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I don’t like polarising debates.
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AR is a new style of interacting with
content.
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It conjures and delights.
jdhancock on Flickr
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Four things AR can do
1. Discover (and interact with) objects
2. Find things in galleries
3. Empower visitors to participate
4. Support looking and understanding
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I come from a learning perspective.
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1. Discover and interact
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AR at the British Museum began with Passport to the Afterlife.
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Discover.
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And interact.
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What did we learn?
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Markers or images can be used to
trigger display of objects.
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The objects can be real or fictional.
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They can show things you would otherwise
not see.
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Assets have multiple lives.
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User experience can be tricky.
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Science StoriesScience Museum, London
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Augsburg Display CabinetGetty Museumhttp://www.youtube.com/watch?v=6UGkFU-ahFo
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2. Finding things in galleries
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Cultures in Contact ran in five galleries.
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Location-based AR
Andy Warhol in LayarAndy Warhol Museum
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Street MuseumMuseum of London
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The illusion of location.
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Pinpointing objects in galleries is hard. Really hard.
http://vimeo.com/25782400
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Visual comparisons had unexpected benefits.
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Integrated into collecting game
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3. Empowering visitors to participate
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A Future History of the World with Adrian Hon
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The Lapclock Designed by Ishmael
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Children’s inventions installed in clocks and watches gallery.
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DIY Day at MOMA, October 2010Sander Veenhof and Mark Skwarek
AR challenges spatial hegemonies.
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Shades of Absence by Tamiko Thiel Manifest.AR collectiveVenice Biennale 2011
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Casette PlayaNeuromance, 2010AR fashion show at London Fashion Week
Wearable AR
http://www.youtube.com/watch?v=liKu3G0kDHQ
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4. Support looking and understanding
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What’s your sign?
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A unique code with media attached.
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King Peter I of Serbia Memorial Househttp://bit.ly/19TPRbF
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Sightlines applicationSecond Story Labs
http://bit.ly/H9KVX2
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What’s next for us?
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Natural feature tracking
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An app to celebrate Athena’s birthdayIn collaboration with @Gamarhttp://bit.ly/19TAEFk
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Parthenon gallery
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Working with fragments and
remains.
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On-demand translation of ancient scripts
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Ultimate Dinosaurs Royal Ontario Museum
http://www.youtube.com/watch?v=2ZkZ3kW5CiM
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What does the future hold?