consumer engagement and how to make it mobile
DESCRIPTION
Consumer engagement and how to make it mobile for our Trends Talk Project for Mobile.TRANSCRIPT
Consumer Engagement and how to make it Mobile
Hailey Murphy & Brittany Rennick
What is Consumer Engagement?
• “Consumer engagement is the resulting impact of a brand interacting with consumers through of a variety of
marketing initiatives. The goal of consumer engagement is to create meaningful consumer impact and generate either a behavioral result (such as driving a sale or inquiry) or an attitudinal result (such as making an emotional impression
or changing attitudes.”- FUSE Marketing
How Do We Engage?
Why Do We Engage?• Sale
• Customers Repeat Customers Advocates
• Relationships
• Brand Trust
Why Engage Via Mobile?
• How many of you …
• Value?
• Location urgency
• Digital age means?
• Numbers don’t lie
• Accommodate all phones
How to Engage Via Mobile
• ‘Dumb Phones’
-Text in
-Text ‘out’
• Smart Phones
-Mobile browsing
-QR codes
-Searchable
-Text In/Out
-Apps
Wrap up…• The importance of engagement
• Ways to engage prior to mobile
• Ways to engage via mobile
• Look at your desk, look at your hands… IT’S RIGHT THERE.
• Video.