10 mobile trends impacting consumer engagement

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10 mobile trends in consumer engagement BY NC ND rudy de waele cno, dotopen.com @mtrends

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Presentation from the Mobile Engagement 2.0 session at #MIPTV April 15, 2010 - video available here - http://www.mipworld.com/en/miptv/ Blog transcript here - http://bit.ly/bLIE4A

TRANSCRIPT

Page 1: 10 Mobile Trends Impacting Consumer Engagement

10 mobile trends in consumer engagement

BY NC ND

rudy de waelecno, dotopen.com@mtrends

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before we start...

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dotopen.com is a B2B platform for decision

makers to:

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apps, apps, apps

1.

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Mobile Social Networking

2.

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01-2009 02-2010 Change

11.874 25.137 112%

12.338 11.439 -7%

1.051 4.400 347%source: comScore MobiLens

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Augmented Reality3.

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Jean Paul

Sartresat here

Don’t order eggs!

buy tickets now!

reserved

BY NC ND

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The Touch Web[new interfaces]

4.

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http://www.pranavmistry.com/projects/sixthsense/

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Enhanced Location Awareness

5.

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Internet of Things6.

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http://www.nearfield.org/

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Sensor Networks[Proximity]

7.

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http://senseable.mit.edu/worldseyes/

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Cellular Broadband [mobile video explosion]

8.

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• a whole new generation of wireless networks: 4G / WIMAX / LTE (Long Term Evolution)

• LTE downlink peak rates: at least 100 Mbps

• video will occupy an estimated 66% of mobile traffic by 2013 (Cisco CTO Padmasree Warrior)

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Recommendation technology

9.

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10.virtual goods [micropayments]

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