Mobilising the Enterprise

(.....taking technology beyond our store doors)

National Pharmacies - a retail leader of Heath, Beauty and Optical

103 Years established. Australian Organisation ~100 Retail Store Network Wholesaler Distributor (Australian wide network) ~350000 Members (members pay an annual $40 subscription fee) Fast Facts :

1. 11% of Members have blue eyes 2. Member average age is 54 years old 3. Member dollar spend is highest when temperatures range 22C - 24C. 4. Member dollar spend is 2.5 times greater in a location where we provide

sponsorship within the community 5. 67% of male members purchase hair care category as part of their regular

basket. 6. Customers typically purchase new memberships after 2pm.

Our retail consumer engagement journey ........... 1911 - Store Network 2010 – Website 2012 – Facebook 2013 - 1st Online Store 2013 - 2nd Online Store 2014 - Android Mobile App 2014 - iOS Mobile App 2014 - Member Kiosk (in Store) 2014 - Employee Kiosk 2015 - Member Kiosk (in Partner locations) 2015 – Wearables & IofT (Device Monitoring Services) 2015 – Internet TV

Our IT Capex dollar spends: 2012 – 2% Capex on digital channels 2013 – 5% Capex on digital channels 2014 – 25% Capex on digital channels

What did we build? Relate it to your home....

•Walls, Floor & Roof – Infrastructure Architecture

•Plumbing – Integration Architecture

•Electrical/Power – Data Architecture

•Protection – Security Architecture

•Fit-out & Furniture – Collaboration Architecture (what makes something my home)

•Me - How do I navigate my home? (how I engage my home and ‘my world’ around me).

Our procurement aim was a must that we secured a technology and partner that can sustain our objectives of leadership. Our evaluation criteria had to be forward thinking: 1. A technology that will reduce the time to write and deploy code. Support our people

from developer to problem solver. 2. Single ‘One’ environment of tools supporting our needs today, and be confident it will

keep pace with future technology trends. 3. Not just a good, but a great partner network 4. Technology that will be easy (low effort) to fit & fixture with our existing technologies 5. High credibility rating with network peers, past experience and partner networks 6. Security confidence ADF/FMW is simply our one environment for tools today, and tools yet to come. Oracle Partner, Rubicon Red, was that icing!. Rubicon Red had that 'real' experience to match our aggressive journey.

Evaluating – SOA & ADF Mobile

Technical Solution

Internal Network

Systems

Internet

DMZ API Gateway

nationalpharmacies . com . au

Service Capabilities

Data Warehouse Short Recall

CRM

Regulation Enterprise Sales and Services

Inventory Consumer Interaction

Supply Chain

Workforce Product Channels Events Quality

Dispensing Systems

Authentication

Secured Service Requests

Enforce security Data caching Protocol Rewrite ( REST to SOAP )

Oracle SOA Suite ( BPEL + Oracle Service Bus ) Process Orchestration

Key Services

Dispensing ( sales . disp ) Product Management ( prod . pm ) Member Services ( cons . msrv ) Property Management ( ent . prop )

Secured Service Requests

RETEK / POS

Data Warehouse Long Recall

Our Result & Experience

We feel we have achieved a revolution as the IT Division (from contributor to leader) < 2013 Support the business 2013 Alignment with the business 2014 Enabling the business > 2014 Creating for the business As a result? Our ROI is the organisational shift The new ‘Retail Platform’ has generated a corporate rupture, returning business divisions back to strategic thinking on these new consumer channels. Oracle certainly likes to help you buy the new products. But our experience has enjoyed an Oracle that brings experts (with product), and accepts and talks my solution.