Consumer Engagement on Mobile

M�t Engaging Brand Verticals

147Travel

126Social Media

122Retail

1 13CPG

112Technology

109Automotive

102Entertainment

102Food $ Drink

tickets

M�t Engaging Brand Verticals by Device

101CPG

225CPG

Smartphone

Tablet

135Travel

203Travel

122Social Media

195Social Media

105Technology

170Food & Drink

1 17Retail

161Retail

M�t Engaging Creative Formats

Video Ads

603

Native Ads

195

Rich Media Ads

160

Banner Ads

101

M�t Engaging Day and �me by Brand Vertical

99Finance86

Telecom

M�t Engaging Content On Mobile

www.inmobi.com/insights Follow us on @InMobi facebook.com/InMobi

Retail

1 1 am

Fri

Finance

8 pm

Wed,Sun

Auto

10 pm

Thur,Sun

Technology

11 am

Sun

Food $ Drink

9 pm

Sun

Engagement is measured as Click-Through-Rate (CTR). The numbers presented are indexed against the 2014 global CTR average, with 100 as base.

A score of 153 for a brand vertical means that consumer engagements are 53% higher for brands belonging to the that vertical compared to the

global average engagement across all brands.

Measuring Consumer Engagement

148Health & Fitness

1

136Entertainment

2

135Games

3

131Food & Drink

4

1 13Social

Networking5

1

2

3

4

5

6 7

8

9

10