BEFORE AND AFTER AUTOMATIONAUTOMATE YOUR AD MANAGEMENT

Manual ProcessBroadcast TV and radio message planning, spot delivery, and traffic instructions require separate, manual workflows to complete.

AutomatedUsers input plans one time, in one place, and media workflows are automated to distribute ads seamlessly across all channels.

70+

AUTOMATED

HOURS PER WEEK

COMCAST TECHNOLOGY SOLUTIONS ADVERTISING SUITE OF SERVICES FEATURES:

• Automatedadvertisingtechnology to replace manual, inefficient, and non-integrated agency or advertiser workflows

• Unified demand-side solution that drives significantefficienciesandcost-savings

• Proventechnology built by Comcast, a leading advertiser in the U.S.

• Integrated into FreeWheel, Mediaocean, or the ad decisioning platform of your choice

• AI-enableddynamiccreativeoptimization — broadcast-quality custom ads are created based on audience data and delivered in real-time

• Platform can be licensed and white-labelled for revenuegeneration

• A full globalsolution

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The advertising ecosystem is more complex than ever. Audiences are consuming content at their convenience across a multitude of devices and channels. An advertiser’s top priority is to create and deliver the highest-quality, most relevant ads to capture the attention of target audiences. Manual processes, disparate technologies, and multiple platforms require time and resources that can significantly delay the execution of campaigns and ultimately make them less effective. Solve for these challenges with a comprehensive and unified global ad management solution that automates the creative process and media workflows.

COMCAST TECHNOLOGY SOLUTIONS ADVERTISING SUITE OF SERVICESA single, unified global ad management solution that connects media agencies, creative agencies, advertisers, and technology partners to audiences.

© 2019 COMCAST TECHNOLOGY SOLUTIONS

DEMAND SUITE OF SERVICES • TV, radio, and digital media campaigns — all in

one platform• Interactive planner with up-to-date purchased media

buy information• Searchable library of all creative assets• Spot talent and business availability validation• Automated traffic creation and spot delivery• Integrated self-service reporting suite• Global solution• Auditable reporting — audit trail of activity• Agnostic — integrates into third-party platforms

Key benefits • Proven time-saver — drives efficiencies and cost savings• Integrates ad distribution — one monthly invoice• Integrates talent rights management platforms

CREATIVE SUITE OF SERVICES • Automated, dynamic creative optimization soution that creates

multiple digital preview versions of a core ad in under one minute• Broadcast-rendered TV quality within 45 minutes• Full control of versioning• Self-serve solution — allows you to create localized ads with

total brand control• Create different openings, different hero segments, end cards,

iconography, offers, geo-locations, messaging, and any combination of footage

• Create and optimize your content and fill your library to plan and match specific messaging to reach intended audiences

Key benefits • Saves time and money by automating the creative

versioning process• A modular product — can be integrated into the Demand Suite

for ad distribution with greater savings

ADVERTISING SUITEOF SERVICES

AgencyAd Decisioning

Media Buying — TV & Digital

Integrated Talent Rights

Unified Global

Distribution

Unified Ad Management

Report & Analytics

Self -Service Automation

Agnostic – 3rdParty Technology

Partner Integration

Time & Cost Savings

Monetization Platform

AI-Driven Creative

Optimization

Demand Suite of ServicesCreative Suite of Services

ABOUT COMCAST TECHNOLOGY SOLUTIONSComcast Technology Solutions provides a suite of media and entertainment technology solutions. We invent technology that solves industry challenges, reimagines what is possible, and transforms business through new innovations. Built on Comcast’s know-how, proven facilities, platforms, and infrastructure, Comcast Technology Solutions offers more than 20 years of reliable real-world broadcast and digital experience. We partner with customers to redefine expectations and deliver the future to global audiences. For more information, visit www.comcasttechnologysolutions.com