comcast technology solutions ctsuite for advertisers · at comcast technology solutions, we keep...
TRANSCRIPT
BEFORE AND AFTER AUTOMATIONAUTOMATE YOUR AD MANAGEMENT
Manual ProcessBroadcast TV and radio message planning, spot delivery, and traffic instructions require separate, manual workflows to complete.
AutomatedUsers input plans one time, in one place, and media workflows are automated to distribute ads seamlessly across all channels.
70+
AUTOMATED
HOURS PER WEEK
• Automatedadvertisingtechnology to replace manual, inefficient, and non-integrated agency or advertiser workflows
• Unified demand-side solution that drives significantefficienciesandcost-savings
• Proventechnology built by Comcast, a leading advertiser in the U.S.
• Integrated into FreeWheel, Mediaocean, or the ad decisioning platform of your choice
• AI-enableddynamiccreativeoptimization — broadcast-quality custom ads are created based on audience data and delivered in real-time
• A full globalsolution
KEEP WATCHING
At Comcast Technology Solutions, we keep reimagining what’s next — so you can keep discovering what’s possible. Find out more with this video:https://www.comcasttechnologysolutions.com/ad
The advertising ecosystem is more complex than ever. Audiences are consuming content at their convenience across a multitude of devices and channels. An advertiser’s top priority is to create and deliver the highest-quality, most relevant ads to capture the attention of target audiences. Manual processes, disparate technologies, and multiple platforms require time and resources that can significantly delay the execution of campaigns and ultimately make them less effective. Solve for these challenges with a comprehensive and unified global ad management platform that automates the creative process and media workflows.
COMCAST TECHNOLOGY SOLUTIONS CTSuite FOR ADVERTISERSA single, unified global ad management platform that connects media agencies, creative agencies, advertisers, and technology partners to audiences.
CTSuite FOR ADVERTISERS FEATURES:
© 2019 COMCAST TECHNOLOGY SOLUTIONS
DEMAND-SIDE • TV, radio, and digital media campaigns — all in
one platform• Interactive planner with up-to-date purchased media
buy information• Searchable library of all creative assets• Spot talent and business availability validation• Automated traffic creation and spot delivery• Integrated self-service reporting suite• Global solution• Auditable reporting — audit trail of activity• Agnostic — integrates into third-party platforms
Key benefits • Proven time-saver — drives efficiencies and cost savings• Integrates ad distribution — one monthly invoice• Integrates talent rights management platforms
CREATIVE • Automated, dynamic creative optimization soution that creates
multiple digital preview versions of a core ad in under one minute• Broadcast-rendered TV quality within 45 minutes• Full control of versioning• Self-serve solution — allows you to create localized ads with
total brand control• Create different openings, different hero segments, end cards,
iconography, offers, geo-locations, messaging, and any combination of footage
• Create and optimize your content and fill your library to plan and match specific messaging to reach intended audiences
Key benefits • Saves time and money by automating the creative
versioning process• A modular product — can be integrated into the Demand Suite
for ad distribution with greater savings
AgencyAd Decisioning
Media Buying — TV & Digital
Integrated Talent Rights
Unified Global
Distribution
Unified Ad Management
Report & Analytics
Self -Service Automation
Agnostic – 3rdParty Technology
Partner Integration
Time & Cost Savings
Monetization Platform
AI-Driven Creative
Optimization
Demand-SideCreative
ABOUT COMCAST TECHNOLOGY SOLUTIONSComcast Technology Solutions provides a portfolio of media, entertainment, and technology solutions. We invent technology that solves industry challenges, reimagines what is possible, and transforms business through new innovations. Built on Comcast’s know-how, proven facilities, platforms, and infrastructure, Comcast Technology Solutions offers more than 20 years of reliable real-world broadcast and digital experience. We partner with customers to redefine business strategies and deliver the future to global audiences.
FIND OUT MORE 800-824-1776 | ComcastTechnologySolutions.com [email protected]
CTSuite FOR ADVERTISERS