reuters advertising information and solutions
DESCRIPTION
Reuters is the world's leading source of actionable intelligence for millions of business professionals around the globe. Powered by Thomson Reuters, the world's most trusted information brand, Reuters delivers professional-grade news, opinion and analysis, providing key decision makers their "inside edge." Marketing programs delivered on Reuters reach trend setters, influencers and thought leaders who are transforming the global business landscape. No other publisher in the world delivers Reuters combination of content excellence, audience quality and brand respect. Please learn more about our creative advertising opportunities.TRANSCRIPT
0
Knowledge. Power. Impact.
1
Knowledge. Thomson Reuters Background
Over 160 years of expertise
Power. Independence, integrity, freedom from bias
Impact. Speed, accuracy, market influence
Thomson Reuters powers the world’s markets with news and insight.
KNOWLEDGE THOMSON REUTERS BACKGROUND
2
The World’s Leading Source of Intelligent Business News and Information
$5.5 billion in revenue
23,370 employees
$7.9 billion in revenue
27,420 employees
KNOWLEDGE THOMSON REUTERS ORGANIZATION
Media / Sales & Trading / Investment & Advisory / Enterprise
Legal / Tax & Accounting / Scientific / Healthcare
3
37 39 Canada Media 9,515 6%
Among the Most Trusted Global Brands
KNOWLEDGE TRUSTED GLOBAL BRAND
RANK PREVIOUS RANK BRAND COUNTRY/REGION SECTOR BRAND VALUE CHANGE IN BRAND VALUE
38 39 United States Financial Services 9,091 -3%
39 44 Italy Luxury 8,763 5%
40 45 France FMCG 8,699 9%
41 42 Netherlands Electronics 8,658 0%
43 41 United States Electronics 8,347 -6%
Source: Interbrand Best Global Brands 2011. Ranked #39 in 2010. Ranked #40 in 2009. Disney is the only media brand ranked higher.
42 40 United States Financial Services 8,620 -3%
4
We are the Largest International News Agency in the World
KNOWLEDGE LARGEST NEWS AGENCY IN THE WORLD
Powering the most influential news and information providers:
3000 Journalists
300 Photo Journalist
300 Video Journalist
200 News Bureaus
5
RANK VISITS GOOGLE NEWS GOOGLE BLOGS TOTAL
1 Associated Press/AP 3,108 4,280 7,388
2 New York Times 1,785 4,930 6,715
4 Wall Street Journal 1,739 2,650 4,389
5 Bloomberg/Bloomberg News 750 2,143 2,893
6 BCC/BBC News 681 1,570 2,251
7 Agence France Presse/AFP 767 1,481 2,248
8 CNN 380 1,570 1,950
9 Washington Post 448 1,290 1,738
10 TMZ/TMZ.com 160 1,171 1,331
KNOWLEDGE INFLUENTIAL NEWS ORGANIZATION
One of the World’s Most Influential News Organizations
Source: Chart by Nate Silver, http://fivethirtyeight.blogs.nytimes.com
3 REUTERS 1,825 3,170 4,995
6
Anthony De Rosa Social Media Editor
An extensive range of expertise, in-depth analysis, commentary and opinion:
KNOWLEDGE EDITORIAL TEAM
World Class Editorial Team
• Financial bloggers
• White House correspondents
• Investigative reporters
• Healthcare policy experts
• Op-Ed line-up
• Foreign affairs columnists
• Best-selling authors
• Social media experts
• Editorial luminaries
• Pulitzer Prize-winning journalists
Felix Salmon Financial Blogger
Chrystia Freeland Editor Thomson Reuters Digital
Jack Shafer Columnist
Lauren Young Personal Finance Editor
Jim Impoco Executive Editor
David Rohde Columnist
Kenneth Li Editor, Reuters.com
Stephen Adler Editor-In-Chief Reuters News
7 POWER REUTERS.COM REACH
Site Statistics
22.8MM Unique Visitors
Source: WebTrends, 2011 Monthly Average to Date
138MM Page Views
6.1MM Page Views per Visitor
4.16 mins. Time Spent per Visit
8 POWER SOCIAL MEDIA OVERVIEW
Social Media Overview
Source: Facebook Analytics 2011 and Twitter Analytics 2011
Reuters average monthly Facebook posts have been viewed over 10 million times, receiving 16,000+ responses.
1,254,611+ Followers Reuters’ followers are most interested in politics, business, science, finance and stocks.
Reuters is at the forefront of social media:
• Our key journalists are active and influential on Twitter
• High profile social media features on the site include “Trending Tweets” and “Trending Tickers”
• New Q4 2011 offerings include “Reuters Social” Landing Page, Journalists Twitter Directory and CEO Social Ranking Page
116,927+ Fans
Our Audience
POWER OUR AUDIENCE
Source: Nielsen@Plan Rel 3 2011
61% Male
$83K Average Household
Income
31%
46 Average Age
56% College/Post Graduate
Professional/Executive/
Managerial
9
10
Reuters Audience Select
Reach your audience Target consumers within premium relevant content
Integrate your message Customize your creative to increase brand relevance
Deliver your brand message to the right audience.
POWER AUDIENCE TARGETING
11
10.7MM
7.5MM
Mobile Reach
POWER MOBILE REACH
U.S. Mobile Site Metrics
21.5MM Page Views
Unique Visitors
Visits
Source: Bango, 2011 Monthly Average to Date
12
Mobile Engagement
POWER MOBILE ENGAGEMENT
Source: Bango, WebTrends and iTunes, September 2011
Total Mobile App Downloads
843K iPhone
602K iPad
280K Blackberry
251K Android
13 POWER REUTERS SUMMITS
Reuters Summits
An exceptional sponsorship opportunity targeting influential decision-makers.
The perfect place to drive awareness and excitement around your brand.
Where the world’s leading CEOs, financial executives, government officials, regulators and investors meet. • Sought-after speakers
• Industry experts
• Key global topics
• Game-changing results
• Online visibility
• Marketing promotion
• Event publicity
• Times Square signs
13
14
Times Square2: Thomson Reuters Sign and NASDAQ Tower
POWER TIMES SQUARE2
Thomson Reuters Sign
43rd Street and 7th Avenue, 22 stories high, 11 giant LED screens, 1.4 million pixels, 16.7 million colors • Real-time feed from Reuters.com enables integration across online and mobile platforms
NASDAQ Tower
43rd Street and Broadway, 7 stories high, Full wrap-around NASDAQ, 1280 x 1676 pixels • Times Square is a global stage for broadcast events including the Thanksgiving Day Parade and New Year’s Eve Ball Drop
1.5MM People pass through Times Square daily
30MM Tourists visit Times Square annually
14
15
Custom Creative: Smart Topics Overview
IMPACT CUSTOM CREATIVE: SMART TOPICS OVERVIEW
Target your audience with a dynamic grouping of related articles based on relevant editorial channels, keywords and/or phrases. Each campaign includes: Your message
300x600 half page ad Custom background: Full page background skin Leaderboard: 728x90 leaderboard ad
15
16
Custom Creative: Smart Topics Up Close
IMPACT CUSTOM CREATIVE: SMART TOPICS UP CLOSE
17
Custom Creative: Expandables Overview
IMPACT CUSTOM CREATIVE: EXPANDABLES OVERVIEW
Expandable Rich Media Unit Always visible
Auto-expands on first impression
Can live on any page
Fully customizable
17
18
Custom Creative: Expandables Up Close
IMPACT CUSTOM CREATIVE: EXPANDABLES UP CLOSE
19
Custom Creative: Push Up Unit Overview
IMPACT CUSTOM CREATIVE: PUSH UP UNIT OVERVIEW
Custom expandable developed exclusively for Reuters Less obtrusive than a pushdown
Always visible
Auto-expands on first impression
Can live on any page
Fully customizable
19
20
Custom Creative: Push Up Unit Up Close
IMPACT CUSTOM CREATIVE: PUSH UP UNIT UP CLOSE
21
Custom Creative: IAB Filmstrip Overview
IMPACT CUSTOM CREATIVE: IAB FILMSTRIP OVERVIEW
Enables enhanced creative story-telling capabilities within a single ad creative
Comprised of up to four customized 300x600 half page ads
As user navigates through session, subsequent panels of ad follow them
At any time, user can slide ad to any frame in sequence
21
22 POWER FILM STRIP
Custom Creative: IAB Filmstrip Up Close
IMPACT CUSTOM CREATIVE: IAB FILMSTRIP UP CLOSE
23
Cross-Platform Program Overview: Audi
IMPACT CROSS-PLATFORM PROGRAM OVERVIEW: AUDI
Campaign Objective: Build awareness and excitement for the new Audi A6 2012
Amplify Audi’s message to make the road a more intelligent place
Generate leads for the A6 and drive users to the show rooms Time Period: Q3-Q4 2011 Target Audience: European Luxury Car Owners Solution: Custom creative intelligent/relevant news smart topic
Custom creative extension across Kontera Network’s business/ finance sites
High profile, targeted media in top breaking news and features
23
24
Cross-Platform Program Up Close: Audi
IMPACT CROSS-PLATFORM PROGRAM UP CLOSE: AUDI
25
Cross-Platform Program Overview: MasterCard
Campaign Objective: Introduce World Elite Card Time Period: Q2-Q4 2011 Target Audience: Affluent Business Traveler Solution: Exclusive sponsorship of Business Traveler section
Custom creative with Travel Postcard smart topic
High profile and fixed ad placements on home page
Utilized key site and mobile assets
IMPACT CROSS-PLATFORM PROGRAM OVERVIEW: MASTERCARD 25
26 POWER SPONSORSHIP PROGRAM
Cross-Platform Program Up Close: MasterCard
IMPACT CROSS-PLATFORM PROGRAM UP CLOSE: MASTERCARD
27
Cross-Platform Program Overview: Allianz
IMPACT CROSS-PLATFORM PROGRAM OVERVIEW: ALLIANZ
Campaign Objective: Promote investment, insurance and retirement solutions Time Period: Q1-Q4 2011 Target Audience: Relevant Business and Financial Decision Makers (online and mobile) Solution: Custom creative Trending Module smart topic
Exclusive and high profile home pages and section Markets Slider
Premium video, iPad and mobile site sponsorships
27
28
Cross-Platform Program Up Close: Allianz
IMPACT CROSS-PLATFORM PROGRAM UP CLOSE: ALLIANZ
29
Cross-Platform Program Overview: Sprint
IMPACT CROSS-PLATFORM PROGRAM OVERVIEW: SPRINT
Campaign Objective: Promote NOW network in an innovative way Time Period: Q1-Q2 2011 Target Audience: Business Professionals Solution: Custom Breaking News creative hub and interactive game
High profile and fixed daily home page custom placement
Integrated messaging on site, mobile and signs
29
30
Cross-Platform Program Up Close: Sprint
IMPACT CROSS-PLATFORM PROGRAM UP CLOSE: SPRINT
31
Cross-Platform Program Up Close: Sprint
IMPACT CROSS-PLATFORM PROGRAM UP CLOSE: SPRINT
32 IMPACT PREMIUM PARTNER
The Premium Partner for Your Brand Marketing
Leverage the knowledge, power and impact of Thomson Reuters.
Content Distribution of independent and ground breaking
global news and information
Targeting Scalable and accurate solutions in premium content
Creative Full service creative team to develop strategic
and results-oriented custom solutions
Audience Reach key business professionals and
decision makers
Social Media Editorial team at forefront of leveraging and
spreading content with support of 1.4 million+
fans/followers
Thank You