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Reuters is the world's leading source of actionable intelligence for millions of business professionals around the globe. Powered by Thomson Reuters, the world's most trusted information brand, Reuters delivers professional-grade news, opinion and analysis, providing key decision makers their "inside edge." Marketing programs delivered on Reuters reach trend setters, influencers and thought leaders who are transforming the global business landscape. No other publisher in the world delivers Reuters combination of content excellence, audience quality and brand respect. Please learn more about our creative advertising opportunities.

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Page 1: REUTERS Advertising Information and Solutions

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Knowledge. Power. Impact.

Page 2: REUTERS Advertising Information and Solutions

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Knowledge. Thomson Reuters Background

Over 160 years of expertise

Power. Independence, integrity, freedom from bias

Impact. Speed, accuracy, market influence

Thomson Reuters powers the world’s markets with news and insight.

KNOWLEDGE THOMSON REUTERS BACKGROUND

Page 3: REUTERS Advertising Information and Solutions

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The World’s Leading Source of Intelligent Business News and Information

$5.5 billion in revenue

23,370 employees

$7.9 billion in revenue

27,420 employees

KNOWLEDGE THOMSON REUTERS ORGANIZATION

Media / Sales & Trading / Investment & Advisory / Enterprise

Legal / Tax & Accounting / Scientific / Healthcare

Page 4: REUTERS Advertising Information and Solutions

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37 39 Canada Media 9,515 6%

Among the Most Trusted Global Brands

KNOWLEDGE TRUSTED GLOBAL BRAND

RANK PREVIOUS RANK BRAND COUNTRY/REGION SECTOR BRAND VALUE CHANGE IN BRAND VALUE

38 39 United States Financial Services 9,091 -3%

39 44 Italy Luxury 8,763 5%

40 45 France FMCG 8,699 9%

41 42 Netherlands Electronics 8,658 0%

43 41 United States Electronics 8,347 -6%

Source: Interbrand Best Global Brands 2011. Ranked #39 in 2010. Ranked #40 in 2009. Disney is the only media brand ranked higher.

42 40 United States Financial Services 8,620 -3%

Page 5: REUTERS Advertising Information and Solutions

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We are the Largest International News Agency in the World

KNOWLEDGE LARGEST NEWS AGENCY IN THE WORLD

Powering the most influential news and information providers:

3000 Journalists

300 Photo Journalist

300 Video Journalist

200 News Bureaus

Page 6: REUTERS Advertising Information and Solutions

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RANK VISITS GOOGLE NEWS GOOGLE BLOGS TOTAL

1 Associated Press/AP 3,108 4,280 7,388

2 New York Times 1,785 4,930 6,715

4 Wall Street Journal 1,739 2,650 4,389

5 Bloomberg/Bloomberg News 750 2,143 2,893

6 BCC/BBC News 681 1,570 2,251

7 Agence France Presse/AFP 767 1,481 2,248

8 CNN 380 1,570 1,950

9 Washington Post 448 1,290 1,738

10 TMZ/TMZ.com 160 1,171 1,331

KNOWLEDGE INFLUENTIAL NEWS ORGANIZATION

One of the World’s Most Influential News Organizations

Source: Chart by Nate Silver, http://fivethirtyeight.blogs.nytimes.com

3 REUTERS 1,825 3,170 4,995

Page 7: REUTERS Advertising Information and Solutions

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Anthony De Rosa Social Media Editor

An extensive range of expertise, in-depth analysis, commentary and opinion:

KNOWLEDGE EDITORIAL TEAM

World Class Editorial Team

• Financial bloggers

• White House correspondents

• Investigative reporters

• Healthcare policy experts

• Op-Ed line-up

• Foreign affairs columnists

• Best-selling authors

• Social media experts

• Editorial luminaries

• Pulitzer Prize-winning journalists

Felix Salmon Financial Blogger

Chrystia Freeland Editor Thomson Reuters Digital

Jack Shafer Columnist

Lauren Young Personal Finance Editor

Jim Impoco Executive Editor

David Rohde Columnist

Kenneth Li Editor, Reuters.com

Stephen Adler Editor-In-Chief Reuters News

Page 8: REUTERS Advertising Information and Solutions

7 POWER REUTERS.COM REACH

Site Statistics

22.8MM Unique Visitors

Source: WebTrends, 2011 Monthly Average to Date

138MM Page Views

6.1MM Page Views per Visitor

4.16 mins. Time Spent per Visit

Page 9: REUTERS Advertising Information and Solutions

8 POWER SOCIAL MEDIA OVERVIEW

Social Media Overview

Source: Facebook Analytics 2011 and Twitter Analytics 2011

Reuters average monthly Facebook posts have been viewed over 10 million times, receiving 16,000+ responses.

1,254,611+ Followers Reuters’ followers are most interested in politics, business, science, finance and stocks.

Reuters is at the forefront of social media:

• Our key journalists are active and influential on Twitter

• High profile social media features on the site include “Trending Tweets” and “Trending Tickers”

• New Q4 2011 offerings include “Reuters Social” Landing Page, Journalists Twitter Directory and CEO Social Ranking Page

116,927+ Fans

Page 10: REUTERS Advertising Information and Solutions

Our Audience

POWER OUR AUDIENCE

Source: Nielsen@Plan Rel 3 2011

61% Male

$83K Average Household

Income

31%

46 Average Age

56% College/Post Graduate

Professional/Executive/

Managerial

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Page 11: REUTERS Advertising Information and Solutions

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Reuters Audience Select

Reach your audience Target consumers within premium relevant content

Integrate your message Customize your creative to increase brand relevance

Deliver your brand message to the right audience.

POWER AUDIENCE TARGETING

Page 12: REUTERS Advertising Information and Solutions

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10.7MM

7.5MM

Mobile Reach

POWER MOBILE REACH

U.S. Mobile Site Metrics

21.5MM Page Views

Unique Visitors

Visits

Source: Bango, 2011 Monthly Average to Date

Page 13: REUTERS Advertising Information and Solutions

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Mobile Engagement

POWER MOBILE ENGAGEMENT

Source: Bango, WebTrends and iTunes, September 2011

Total Mobile App Downloads

843K iPhone

602K iPad

280K Blackberry

251K Android

Page 14: REUTERS Advertising Information and Solutions

13 POWER REUTERS SUMMITS

Reuters Summits

An exceptional sponsorship opportunity targeting influential decision-makers.

The perfect place to drive awareness and excitement around your brand.

Where the world’s leading CEOs, financial executives, government officials, regulators and investors meet. • Sought-after speakers

• Industry experts

• Key global topics

• Game-changing results

• Online visibility

• Marketing promotion

• Event publicity

• Times Square signs

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Page 15: REUTERS Advertising Information and Solutions

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Times Square2: Thomson Reuters Sign and NASDAQ Tower

POWER TIMES SQUARE2

Thomson Reuters Sign

43rd Street and 7th Avenue, 22 stories high, 11 giant LED screens, 1.4 million pixels, 16.7 million colors • Real-time feed from Reuters.com enables integration across online and mobile platforms

NASDAQ Tower

43rd Street and Broadway, 7 stories high, Full wrap-around NASDAQ, 1280 x 1676 pixels • Times Square is a global stage for broadcast events including the Thanksgiving Day Parade and New Year’s Eve Ball Drop

1.5MM People pass through Times Square daily

30MM Tourists visit Times Square annually

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Page 16: REUTERS Advertising Information and Solutions

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Custom Creative: Smart Topics Overview

IMPACT CUSTOM CREATIVE: SMART TOPICS OVERVIEW

Target your audience with a dynamic grouping of related articles based on relevant editorial channels, keywords and/or phrases. Each campaign includes: Your message

300x600 half page ad Custom background: Full page background skin Leaderboard: 728x90 leaderboard ad

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Page 17: REUTERS Advertising Information and Solutions

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Custom Creative: Smart Topics Up Close

IMPACT CUSTOM CREATIVE: SMART TOPICS UP CLOSE

Page 18: REUTERS Advertising Information and Solutions

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Custom Creative: Expandables Overview

IMPACT CUSTOM CREATIVE: EXPANDABLES OVERVIEW

Expandable Rich Media Unit Always visible

Auto-expands on first impression

Can live on any page

Fully customizable

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Page 19: REUTERS Advertising Information and Solutions

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Custom Creative: Expandables Up Close

IMPACT CUSTOM CREATIVE: EXPANDABLES UP CLOSE

Page 20: REUTERS Advertising Information and Solutions

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Custom Creative: Push Up Unit Overview

IMPACT CUSTOM CREATIVE: PUSH UP UNIT OVERVIEW

Custom expandable developed exclusively for Reuters Less obtrusive than a pushdown

Always visible

Auto-expands on first impression

Can live on any page

Fully customizable

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Page 21: REUTERS Advertising Information and Solutions

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Custom Creative: Push Up Unit Up Close

IMPACT CUSTOM CREATIVE: PUSH UP UNIT UP CLOSE

Page 22: REUTERS Advertising Information and Solutions

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Custom Creative: IAB Filmstrip Overview

IMPACT CUSTOM CREATIVE: IAB FILMSTRIP OVERVIEW

Enables enhanced creative story-telling capabilities within a single ad creative

Comprised of up to four customized 300x600 half page ads

As user navigates through session, subsequent panels of ad follow them

At any time, user can slide ad to any frame in sequence

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Page 23: REUTERS Advertising Information and Solutions

22 POWER FILM STRIP

Custom Creative: IAB Filmstrip Up Close

IMPACT CUSTOM CREATIVE: IAB FILMSTRIP UP CLOSE

Page 24: REUTERS Advertising Information and Solutions

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Cross-Platform Program Overview: Audi

IMPACT CROSS-PLATFORM PROGRAM OVERVIEW: AUDI

Campaign Objective: Build awareness and excitement for the new Audi A6 2012

Amplify Audi’s message to make the road a more intelligent place

Generate leads for the A6 and drive users to the show rooms Time Period: Q3-Q4 2011 Target Audience: European Luxury Car Owners Solution: Custom creative intelligent/relevant news smart topic

Custom creative extension across Kontera Network’s business/ finance sites

High profile, targeted media in top breaking news and features

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Page 25: REUTERS Advertising Information and Solutions

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Cross-Platform Program Up Close: Audi

IMPACT CROSS-PLATFORM PROGRAM UP CLOSE: AUDI

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Cross-Platform Program Overview: MasterCard

Campaign Objective: Introduce World Elite Card Time Period: Q2-Q4 2011 Target Audience: Affluent Business Traveler Solution: Exclusive sponsorship of Business Traveler section

Custom creative with Travel Postcard smart topic

High profile and fixed ad placements on home page

Utilized key site and mobile assets

IMPACT CROSS-PLATFORM PROGRAM OVERVIEW: MASTERCARD 25

Page 27: REUTERS Advertising Information and Solutions

26 POWER SPONSORSHIP PROGRAM

Cross-Platform Program Up Close: MasterCard

IMPACT CROSS-PLATFORM PROGRAM UP CLOSE: MASTERCARD

Page 28: REUTERS Advertising Information and Solutions

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Cross-Platform Program Overview: Allianz

IMPACT CROSS-PLATFORM PROGRAM OVERVIEW: ALLIANZ

Campaign Objective: Promote investment, insurance and retirement solutions Time Period: Q1-Q4 2011 Target Audience: Relevant Business and Financial Decision Makers (online and mobile) Solution: Custom creative Trending Module smart topic

Exclusive and high profile home pages and section Markets Slider

Premium video, iPad and mobile site sponsorships

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Page 29: REUTERS Advertising Information and Solutions

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Cross-Platform Program Up Close: Allianz

IMPACT CROSS-PLATFORM PROGRAM UP CLOSE: ALLIANZ

Page 30: REUTERS Advertising Information and Solutions

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Cross-Platform Program Overview: Sprint

IMPACT CROSS-PLATFORM PROGRAM OVERVIEW: SPRINT

Campaign Objective: Promote NOW network in an innovative way Time Period: Q1-Q2 2011 Target Audience: Business Professionals Solution: Custom Breaking News creative hub and interactive game

High profile and fixed daily home page custom placement

Integrated messaging on site, mobile and signs

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Page 31: REUTERS Advertising Information and Solutions

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Cross-Platform Program Up Close: Sprint

IMPACT CROSS-PLATFORM PROGRAM UP CLOSE: SPRINT

Page 32: REUTERS Advertising Information and Solutions

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Cross-Platform Program Up Close: Sprint

IMPACT CROSS-PLATFORM PROGRAM UP CLOSE: SPRINT

Page 33: REUTERS Advertising Information and Solutions

32 IMPACT PREMIUM PARTNER

The Premium Partner for Your Brand Marketing

Leverage the knowledge, power and impact of Thomson Reuters.

Content Distribution of independent and ground breaking

global news and information

Targeting Scalable and accurate solutions in premium content

Creative Full service creative team to develop strategic

and results-oriented custom solutions

Audience Reach key business professionals and

decision makers

Social Media Editorial team at forefront of leveraging and

spreading content with support of 1.4 million+

fans/followers

Page 34: REUTERS Advertising Information and Solutions

Thank You