Premium Advertising Solutions

Data and AnalyticsRenaud de Lombaert,

Marketing Partner, BEWEB

Part 1: Social Ads

Renaud de Lombaert,Marketing Partner, BEWEB

In a Social World Brands Must Participate to SucceedEngaging Followers is critical to participation

Attract Followers

Create Experiences

Amplify thru Network

Engage Followers

Five step process enabling you to engage users Facilitating long term engagement and viral distribution

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Establish a Company Page

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Build Followers

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Engage Followers

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Amplify Message

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Analyze and Refine

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Present

Mike OhshitaIT Manager, Internet Software Inc.

London, United Kingdom I Computer Software

Build Followers

2. Drive users to opt-in to continued engagement Unique targeting ensures Followers are relevant for your brand

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Targeted Followers acquired at 7 times organic rate

3. Engage Followers with content specific to your goals Company Status Updates distribute your message across the platform

Engage Followers

Homepage

Profile

Mobile

Website

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Like (5) • Comment • Share

Chevron is demonstrating how solar energy can increase production from mature oil fields. The project uses more than 7,600 mirrors to focus the sun's rays onto a solar boiler. Learn more: http://bit.ly/oow11ytfbLike (5) • Comment • Share

Amplify content beyond your Followers

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1. Extend content distribution to more of the right people

2. Publish content where engagement happens

3. Drive earned media via social sharing

Distributed across all devices

Desktop

Tablet

Mobile

4. Incremental reach and viral activity with each interaction Amplify your message throughout Follower networks

Amplify Message

5. Real time analytics to gauge success High engagement rates reflect perceived relevancy and value

121,960Impressions

0.97%Engagement

Analyze and Refine

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5. Analyze and Refine Understanding Your New Followers – Job Function

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5. Analyze and Refine Understanding Your New Followers – Industry

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5. Analyze and Refine Understanding Your New Followers – Seniority

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5. Analyze and Refine Understanding Your New Followers – Company Size

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5. Analyze and Refine Understanding Your New Followers – Company Size

5. Analyze Status Updates Reach and engagement in the last 4 weeks

5. Analyze : Amplification impact in the last 4 weeks

5. Analyze : Engagement in the last 4 weeks

5. Analyze : Weekly Metrics (For last 4 weeks)

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5. Refine: Status Updates

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5. Refine: Status Updates : Benchmarking

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Part 2: Content Marketing

Renaud de Lombaert,Marketing Partner, BEWEB

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PEERS

BRANDS

NEWS

Content is now our core

ConnectionsGroup Members

LinkedIn Today

Company PagesCompany UpdatesSlideshare

THOUGHTLEADERS

Influencers6X

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Content Ads: Standard Distribute your content directly to LinkedIn members

1. Extend the reach of existing collateral

2. Drive engagement with a rich and varied format

3. Benefit from viral spread

Share multiple feeds in a dynamically updated ad unit

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Content Ads: SlideShareDistribute your presentations directly to LinkedIn members

1. Extend reach and discoverability of your SlideShare content

2. Drive engagement by offering user-value

3. Demonstrate thought leadership and industry expertise

LinkedIn Sponsored Polls

A more viral, interactive tool to start conversations with professionals

An even better way to engage your audienceWith a more integrated look and feel…

With better ways to analyze results…

With more media space for messaging…

With more ways to share…

Part 3: InMail

Renaud de Lombaert,Marketing Partner, BEWEB

Social sharing buttons

Personalised salutation options

Flexible placement of call-to-action button

Follow Company module

View / Recommend product buttons

The Partner Message is getting a faceliftImproved redesign features, providing optional engagement points within the message

Increase viral awareness by allowing recipients to share across the social landscape.

Company Page module for branding initiatives

Recommendation widget, great for product announcements.

Leverage their presence from elsewhere on the platform

Create interest by highlighting the recipients social graph.

Marketer objective-based enhancementsTailor message features to meet the advertiser’s objectives

Ask Discovery Questions- Is Company Page complete?- What is the goal for the message?- How is success measured?- How would social sharing enhance the campaign?

Keep promotions simple for direct response initiatives

Focus on email copy and strong call to action button

Leverage either 300x250 or 300x600 ad units

Optional modules enable marketers with greater controlMarketers can exclude modules depending on the campaign goals

Tracking within the Partner Message template

Aggregate clicks on sharing moduleCall-to-action buttonLinks in the body copyClicks on “View product details” buttonAd unit (300x250 or 300x600)

Tracked Features

Not-tracked FeaturesFollow Company moduleRecommend button

Part 3: Classic Media

Renaud de Lombaert,Marketing Partner, BEWEB

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Analyze You reached your target with precision – Function

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Analyze and Refine Who responded to your Ad – Function

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Analyze Who you reached – Industry

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Analyze and Refine Who responded to your Ad – Industry

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Analyze Who you reached – Seniority

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Analyze and Refine Who responded to your Ad – Seniority

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Analyze Who you reached – Company Size

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Analyze and Refine Who responded to your Ad – Company Size

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Analyze Who you reached – Company

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Analyze and Refine Who responded to your Ad – Companies

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Thank You for your attention