com 3110 monday
TRANSCRIPT
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CMonday/Wednesday/Friday5:00 pm to 7:10 pm
Jessica [email protected]
Business Communication EssentialsCOM 3110
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COM 3110
• Attendance is mandatory
• Three learning objectives: Business Writing, Oral Presentation, and Language
• Business Writing Skills
• Oral Presentation Skills
• Language Skills
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Course Name:COM 3110 U01A-54359
Course ID:CRSKL69-67537
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Understanding Business Communication in Today's Workplace
Chapter 1
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Why Does Communication Matter?
Because you need to get
your point across
•Clearly
•Concisely
•Accurately
•Persuasively
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Communicating Effectively
• Transferring information and meaning between senders and receivers
• Written, Verbal, Visual, or Electronic Media
• Buy-in from your stakeholders
• Your ideas are only as good as you can explain them
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Exploring the Communication Process
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Committing to Ethical Communication
Examples of unethical communication include the following:
• Plagiarizing• Omitting essential information• Selectively misquoting• Distorting statistics or visuals• Failing to respect privacy or information security needs
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Committing to Ethical Communication
Asking yourself six questions can help you make an ethical
decision:
• Have you defined the situation fairly and accurately?
• What is your intention in communicating this message?
• What impact will this message have on the people who receive it, or who
might be affected by it?
• Will the message achieve the
greatest possible good while
doing the least possible harm?
• Will the assumptions you’ve
made change over time?
• Are you comfortable with
your decision?
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Communicating in a World of Diversity
Follow the tips below to communicate more effectively in cross-cultural situations:
• Avoid ethnocentrism (the tendency to judge all other groups according to the
standards, behaviors, and customs of one’s own group).
• Avoid stereotyping (assigning a wide range of generalized—and often inaccurate
—attributes to individuals on the basis of their membership in a particular culture or
social group).
• Don’t automatically assume that others think, believe, or behave as you do.
• Accept differences in others without judging them.
• Learn how to communicate respect in various cultures.
• Tolerate ambiguity and control your frustration.
• Don’t be distracted by superficial factors such
as personal appearance.
• Recognize your own cultural biases.
• Be flexible and be prepared to change your habits and attitudes.
• Observe and learn, the more you learn, the more effective you’ll be.
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Communicating in a World of Diversity
To help you prepare effective written communications for multicultural (and multilingual)
audiences, remember these tips:
• Use plain English
• Be clear
• Address international correspondence properly
• Cite numbers carefully
• Avoid slang and be careful with jargon and abbreviations
• Be brief
• Use short paragraphs
• Use transitions
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Communicating in a World of Diversity
To help you prepare effective oral messages for those of whom English is not their
native language, remember these tips:
• Speak clearly, simply, and relatively slowly
• Look for feedback
• Rephrase if necessary
• Clarify your true intent with repetition and
examples
• Don’t talk down to the other person
• Learn important phrases in your audience’s language
• Listen carefully and respectfully
• Adapt your conversation style to the other person’s
• Check frequently for comprehension
• Clarify what will happen next
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Using Technology to Improve Business Communication
Using Social Media Judiciously and Consciously
Case 1: KitchenAid
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Using Technology to Improve Business Communication
Using Social Media Judiciously and Consciously
Case 1: KitchenAid
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Using Technology to Improve Business Communication
Using Social Media Judiciously and Consciously
Case 1: KitchenAid
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Using Technology to Improve Business Communication
Using Social Media Judiciously and Consciously
Other Examples