Royal Dutch Shell

ROYAL DUTCH SHELL

Mika Carr

OUTLINE

Purpose: ❖ To propose an initiative to enhance consumer satisfaction and knowledge of Royal Dutch Shell

Method:❖ Increase online interactivity ❖ Expand social media presence❖ Create partnerships with STEM schools

ROYAL DUTCH SHELL OBJECTIVE

“We aim to work closely with our customers, our partners and policymakers to advance more efficient and sustainable use of energy and natural resources.”

shell.com

SHELL’S CODE OF CONDUCT

According to shell.com, Royal Dutch Shell values the following for our customers:

❖ honesty ❖ integrity ❖ respect

INCREASE ONLINE INTERACTIVITY

North America’s current Shell website:

❖ Complex Design❖ Visually unappealing❖ Lacks link preview

INCREASE ONLINE INTERACTIVITY

North America’s current Shell website:

❖ Complex Design❖ Visually unappealing❖ Lacks link preview

INCREASE ONLINE INTERACTIVITY

According to Shell’s youtube video “Look into Shell’s Digital Future,” a survey was conducted asking participants:

❖ Why website was visited❖ What they were seeking

10,000+ user feedback responses were received**

INCREASE ONLINE INTERACTIVITY

United Kingdom’s new Shell website:

❖ Lack of words❖ Visually appealing❖ Drop down menus

INCREASE ONLINE INTERACTIVITY

United Kingdom’s new Shell website:

❖ Lack of words❖ Visually appealing❖ Drop down menus

SOCIAL MEDIA EXPANSION

How many of you have some form of social media?

❖ Facebook❖ Twitter❖ Instagram❖ YikYak

@shell

SOCIAL MEDIA EXPANSION

Snapchat update now includes “Discovery” segment:

❖ way to explore stories from different editorial teams❖ collaboration with world-class leaders ❖ use of media to build a storytelling format

blog.snapchat.com

SHELL’S ANNUAL ECO-MARATHON

CREATE PARTNERSHIP WITH SCHOOLS

STEM = Science, Technology, Engineering, and Math

Stem Shell: a program that connects STEM students with Shell experts

Learning Objectives:• ❖ expand student’s knowledge of the oil and gas

industry • ❖ provide hands on experience • ❖ help students create new, innovative techniques to

increase the fuel economy

CONCLUSION

Shell can enhance customer to employee communication by providing new, effective approaches to increasing knowledge of the oil and gas industry for all consumers. In the process, all consumers should feel comfortable with providing feedback on future changes to the company as we value the opinions of our customers.

WORKS CITED

"The Next Generation of Fuel Efficiency?" Shell.com. Shell. Web. 13 Feb. 2015.Shell. "Look into Shell's, 21 Jan. 2015. Web. 13 Feb.

2015. Digital Future.” YouTube.Snapchat, Team. "Introducing Discover." Web log

post. Http:// blog.snapchat.com. Tumblr, 27 Jan. 2015. Web. 13 Feb. 2015."Vision, Mission, Objectives." - Shell Refining

Company. Shell.Web. 13 Feb. 2015."Welcome to Our Future Website." Welcome to Our

Future Website. Shell.Web. 13 Feb. 2015.