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TRANSCRIPT
CLOUD COMPUTING FOR
THE ENTERPRISE AND
GLOBAL COMPANIES Steve Midgley – Head of AWS EMEA
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
AWS Introduction Why are enterprises choosing AWS? What are enterprises using AWS for? How are enterprise getting started with AWS?
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
AWS provides broad and deep services to support any cloud workload
AWS Global Infrastructure
Application Services
Networking
Deployment & Administration
Database Storage Compute
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
~40 services spanning compute, storage, database and
application management
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
AWS Pace of Innovation
New Service Announcements & Updates
2012 2011 2010 2009
82
61 48
24
2008
159
280
2013
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
AWS Global Infrastructure
10 Regions
25 Availability Zones
51 Edge Locations
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Trusted by Enterprises Around the World
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Used by Government Agencies & Educational Institutions Worldwide
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Thriving Partner Ecosystem
Consulting Partners Marketplace
25 categories
1600 product listings
Technology Partners
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, August 19, 2013. This Magic Quadrant graphic was published by Gartner, Inc. as part
of a larger research note and should be evaluated in the context of the entire report.. The Gartner report is available upon request from Steven Armstrong ([email protected]). Gartner does not endorse any vendor,
product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's
research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a
particular purpose.
“AWS is the overwhelming market share
leader, with more than five times
the compute capacity in use than
the aggregate total of the other fourteen
providers.”
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
AWS Introduction
Why are enterprises choosing AWS? What are enterprises using AWS for? How are enterprise getting started with AWS?
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Architected for Enterprise Security Requirements
Certifications and accreditations for workloads that matter
AWS CloudTrail - AWS API call logging for governance & compliance
Stores data in S3, or archive to Glacier
Log and review user activity
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Lower Costs with AWS Up-Front and Increase Savings as Your Usage Grows
Source: IDC Whitepaper, sponsored by
Amazon, “The Business Value of Amazon
Web Services Accelerates Over Time.”
July 2012
1
“Average of 400 servers
replaced per customer”
Replace up-front capital expense with low
variable cost
2
40 Price
Reductions
Economies of scale allow us to continually lower
costs
3
Pricing model choice to support variable & stable workloads
4
Save more money as you grow bigger
On-demand
Reserved
Spot
Tiered Pricing
Volume Discounts
Custom Pricing
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Increased agility has become the #1 reason businesses use the AWS cloud
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Enterprises Can’t Afford to be Slow
Add New Dev Environment
Add New Prod Environment
Add New Environment in Japan
Add 1,000 Servers
Remove 1,000 Servers
Deploy 1 PB Data Warehouse
Shut down 1 PB Data Warehouse
AWS:
Infrastructure in Minutes Old World:
Infrastructure in Weeks
Everything changes with this kind of agility
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
A culture of Innovation: Experiment Often & Fail without Risk
On-Premises
Experiment Infrequently
Failure is expensive
Less Innovation
Experiment Often
Fail quickly at a low cost
More Innovation
$ Millions
Nearly $0
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
40 PRICE
REDUCTIONS
SINCE 2006
More AWS Usage
More Infrastructure
Economies of Scale
Lower Infrastructure
Costs
Reduced Prices
More Customers
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Many Enterprises Worry That These are the Only Two Choices
Build a
“Private”
Cloud
Rip everything out
and move to
AWS
#1 #2
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
The Good News is that Cloud isn’t an ‘All or Nothing’ Choice
Corporate
Data Centers
On-Premises Resources
Cloud Resources
Integration
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Active Directory
Network Configuration
Encryption
Backup Appliances
Your On-Premises
Apps Corporate
Data Centers
Users & Access Rules (IAM)
Your Private Network (VPC)
Encryption (S3, RDS, HSM)
Backups (Storage Gateway)
Your Cloud Apps
AWS Direct Connect
Integrating AWS with your existing On-Premises Infrastructure
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Tools to help customers manage resources across environments
Single Pane of Glass
Management Tool Partners
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
AWS Introduction Why are enterprises choosing AWS?
What are enterprises using AWS for? How are enterprise getting started with AWS?
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Enterprises use cases on AWS
Development and Test Enterprise Applications
Big Data and High Performance Computing (HPC) Storage, Backup, and Archival
Disaster Recovery Web. Mobile, and Social Apps
Virtual Desktops Data Center Migrations
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Enterprise Applications
• Amazon RDS for Oracle provides managed Oracle database deployments
• Oracle Applications are fully supported on AWS
• Oracle licenses owned by customers are fully portable to AWS
• AWS is an SAP-certified Global Cloud Services Partner and Global Technology Partner
• Most SAP products are now certified for production deployment on AWS
• Full, licensed Windows Server OS on AWS
• Easily install services that you know - AD, SCOM, SQL, Exchange, SharePoint
• Use your existing MS licenses on AWS using BYOL
Big Data
Import Export
Glacier
S3 EC2
Redshift DynamoDB
EMR
Data Pipeline
S3 Direct Connect
COLLECT STORE ANALYZE SHARE A
WS
BIG
DA
TA
PO
RTF
OLI
O
Amazon Kinesis - Fully-managed service for real time
processing of streaming data, at any scale
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
AWS Cloud
Amazon Glacier
Gateway Appliance/ AWS Storage Gateway
Amazon S3
Block File
On-premises Data Center
Archive Backup Disaster
Recovery
Storage, Backup, and Archival
Amazon Glacier
Low-cost Archive Storage in the Cloud
Amazon Elastic Block Store
Persistent Block Storage for EC2
AWS Storage Gateway
Corporate File Sharing & seamless
backup of enterprise data to Amazon S3
Amazon EBS
Amazon S3
Redundant, High-Scale Object Store
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Disaster Recovery
AWS DR Scenarios Backup and Restore Pilot Light for Simple Recovery into AWS
Warm Standby Solution Multi-site Solution
Amazon RDS – Cross Region Read Replicas Improved disaster recovery operations.
Readable copies for cross-region applications. Easy migration between regions
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Web, Mobile, and Social Apps
Amazon AppStream - Flexible, interactive application streaming service for any device
Captures user input to send back to the cloud Responsive and consistent experience across devices
Web and Mobile Apps
on AWS
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Amazon WorkSpaces
No hardware or virtualization software
Access through browser or tablet device
Monthly pricing—no long-term commitments
License software from us or bring your own licenses
Easy integration with MS Active Directory
Virtual Desktops- Half the Price of on-Premises VDI
No Server Hardware No Storage Infrastructure No VDI Software No VDI Administration
X X X X
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Datacenter Migrations
From over 40
data centers
down to 6
Planning to migrate 3000 Apps by January 2015; Saving 100M over 3 Years
VS
Evaluate infrastructure Make business case Move to the cloud
Spotlight customer: Dow Jones
Intl.
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
AWS Introduction Why are enterprises choosing AWS? What are enterprises using AWS for?
How are enterprise getting started with AWS?
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Strategy 1: Cloud for Development & Test Environments
SAP Oracle Enterprise
Applications
SAP
Reduced deployment time
from weeks to days
Reduced test
environment costs 70% reduction in
operational costs
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Strategy 2: Build New Apps in the Cloud
Faster to build
Easier to manage
Less expensive to run
Distributed architectures for high availability
Financial record
archiving
Clinical trial simulations
Product Prototyping &
Design
Audience management & creative design
Hotel booking engine
Biological data research
Global web properties
Global deals engine
Video streaming
SIM card credit
News distribution
App streaming
Firmware upgrades
Mobile games
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Strategy 3: Use Cloud to Make On-Premises Apps Better
Corporate
Data Centers
App 1
App 2
App 3
App N
…
Analytics
Backup
AWS
Storage
Gateway
Amazon S3
Elastic Map
Reduce
Amazon
Redshift
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Strategy 3: Use Cloud to Make On-Premises Apps Better
Big Data Analytics Oracle Databases
Big Data Analytics
Export operational data
to AWS for analytics
processing
Automated backup
to S3 with
Oracle RMAN
50% cost reduction with 2x
faster queries using
Amazon Redshift
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Strategy 4: Cloud Apps that Integrate with On-Premises Apps
On-Premises
Data Centers
Hybrid
App
AWS serves
application
content & data
Integration to
Samsung
data centers
for financial
transactions
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Strategy 5: Migrate Existing Apps to the Cloud
On-Premises
Data Centers
App
1/3 of servers migrated to AWS
Saved £1.5 Million
Migrated 500 web properties in 5
months
New product web sites live in 2 days
vs. 2 weeks
Migrated clinical trials simulations
platform
Simulations in 1.2hrs vs. 60hrs 64% reduction in
costs
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
Strategy 6: All In
100s of applications
supporting 33M+ global members
10,000s of EC2 instances in multiple
regions & zones
At peak consumes 1/3 of US Internet
bandwidth
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
How to chose a cloud vendor
1. Experience
2. Breadth and depth of functionality
3. Pace of innovation
4. Global footprint
5. Price cutting philosophy
6. Ecosystem
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014
- Delivered at the ‘Supercharge Your Cloud’ event. Tel Aviv, 26 February 2014