Akamai PP Template

Combining the Cloud with the Computing - Enabling Cloud Computing for the Enterprise Michael Cucchi, Director - Product MarketingPowering a Better Internet 2011 Akamai1Public CloudsPowering a Better Internet 2011 Akamai2Public Cloud Computing

Powering a Better Internet 2011 Akamai

Barriers to Public Cloud Adoption

PaaSIaaSSaaSNAPNAPCloud servers reside in big data centers, farther away from the end user

End UserConsequences: Performance degradation and increased vulnerability

Powering a Better Internet 2011 AkamaiVoiceover

Akamai Cloud for Distributed Computing100,000+ Servers1,500+ Locations900+ Networks

Akamai edge is within one network hop of 90% of Internet users

Transparent to end-users and applications

Managed services based on DNS resolutionDeploy servers into thousands of ISPs close to applications & end users

Powering a Better Internet 2011 Akamai5

CloudInfrastructure ApplicationUser

Globally DistributedEdgePlatform

very closePath Optimization latency, packet lossTransport Optimization - TCPApplication Optimization HTTP(s)Cloud Optimization Performance & UptimeNo hardware, no software, no application changesvery closeEmployeePartnerCustomerPowering a Better Internet 2011 AkamaiReal-Time Path OptimizationOptimizing Latency & Packet Loss www.akamai.com/DV2

Powering a Better Internet 2011 AkamaiAvailability Issues with the InternetExample: Mideast Cable Cut100806040200Loss (percent)Jan 25Jan 27Jan 29Jan 31Feb 02Feb 04Feb 06Feb 08Feb 10Feb 12Feb 14Feb 16Feb 18Loss for pair, India, AllInternet Optimized PathsPowering a Better Internet 2011 Akamai8Joke that 3 engineers lost their jobs due to the tiny Akamai blip on January 30Putting Cloud Optimization to WorkAustraliaAsiaEuropeNorth America12301559816686050403020100SecondsWith OptimizationIaaSGlobal SaaS Application running on Infrastructure-as-a-ServicePowering a Better Internet 2011 Akamai***Application response times were at least twice as fast in Asia, Europe, and Australia with Akamai, compared to the origin third-party Cloud-based infrastructure9Putting Cloud Optimization to WorkOptimizationInternetCustomer portal 4-step business transaction accelerated

Powering a Better Internet 2011 Akamai***Application response times were at least twice as fast in Asia, Europe, and Australia with Akamai, compared to the origin third-party Cloud-based infrastructure10With OptimizationWithoutVDI Cloud Acceleration (in country)Seconds200180160140120100806040200Presentation BrowsingFile TransferViewing Pictures3482466930180Powering a Better Internet 2011 AkamaiIntegrated Delivery for Public CloudsIndustry leaders announce a strategic relationship to provide businesses with hosting, cloud computing, content and application delivery services, and exceptional customer support in a one-stop cloud shop

Rackspace will include Akamai solutions, either as an add-on or as an embedded suite of services, as part of Rackspaces full range of offerings across dedicated, cloud, and hybrid hosting

Powering a Better Internet 2011 AkamaiSo, now to the meat of what were announcing:

We will integrate Akamai internet optimization software directly onto the steelheads that live in enterprise data centers, essentially extending the edge of their footprint to the enterprise data center.

At the same time, we will integrate riverbed steelhead technology into the Akamai edge platform, extending the customers steelhead footprint up to the doorstep of the SaaS provider.

The result is that the combined optimizations of Akamai and Riverbed will deliver end-to-end acceleration from the front doorstep of any SaaS application to the branch office and mobile worker of the enterprise.

Why isnt this easily repeatable by anyone else [optional section if you need to build a competitive barrier]

This is about both scale and intelligence. The combined partnership has a massive footprint which means we can leverage that footprint without doing another truck roll. At the same time, as we are both leaders in our areas, customers have come to know that we offer the best performance optimizations across the broad range of applications that they care about.

Key advantages Riverbed has in our market:- #1 marketshare- Huge footprint, with 13,000+ customers- Best range of optimizations across the broad range of applications that enterprises use everywhere- Experience with public & private cloud optimization

Key advantages Akamai has in their market:- #1 marketshare- largest distributed footprint for internet optimization- finely tuned optimizations for applications on the internet

Bringing both together, we have a real technology integration. This isnt just an exchange of logos, but rather were sharing technology in a way that gives customers a greater benefit across their Riverbed and Akamai footprints. Thats powerful and cant simply be replicated by someone.

12Top CIO Concerns With Cloud ComputingSecurityAvailabilityPerformanceCostStandards#1#2#3#4#5CIO Survey* (IDC September 2009; 263 Respondents)Powering a Better Internet 2011 Akamai13Top CIO Concerns With Cloud ComputingSecurityAvailabilityPerformanceCostStandards#1#2#3#4#5CIO Survey* (IDC September 2009; 263 Respondents)Powering a Better Internet 2011 Akamai14Web Attacks on the Rise93% increase in web attacks in 2010 over 2009Source: Symantec Internet Security Threat Report, April 20011

Attack kits

Botnets for rent

Hacktivism

Powering a Better Internet 2011 Akamai15The threat is realDDoS is the #1 Preferred Method of Attack (TrustWave 2011)

Powering a Better Internet 2011 AkamaiAttack Sophistication on the RiseBrute force, small & sneaky, or both

Customer #1Customer #2Customer #3

Powering a Better Internet 2011 Akamai17

Cloud Datacenter

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Web Site Without Cloud SecurityEnd UserPowering a Better Internet 2011 Akamai

Cloud DatacenterEnd User

11010010000Traffic1000

XWeb Site Without Cloud SecurityPowering a Better Internet 2011 Akamai

Cloud Datacenter

11010010000Traffic1000

Origin offloaded to the Akamai EdgeWeb Site With Cloud SecurityEnd UserPowering a Better Internet 2011 AkamaiDistributed Cloud Security CapabilitiesProtection from DNS attacks Block traffic by geographyIdentify BOTs from real usersCloak web infrastructure from publicAccess controlAbsorb static and dynamic requestsEncrypt at the edgeIP blocking & rate controlLayer7 web application firewalling

Powering a Better Internet 2011 AkamaiHybrid CloudsPowering a Better Internet 2011 Akamai22EnterpriseInfrastructure

Cloud Computing Introduces Hybrid Networks

Private IP WANManaged Service Providers

WOCs

Powering a Better Internet 2011 Akamai23EnterpriseInfrastructure

Cloud Computing Introduces Hybrid Networks

Private IP WANManaged Service Providers

WOCs

Powering a Better Internet 2011 Akamai24Vision - Solving Delivery for Hybrid Clouds"Enterprises are increasingly deploying a mix of both in-house and cloud-based applications. As this shift to hybrid networks occurs, ensuring application performance and end-user productivity is critical, creating a need to integrate access to corporate applications, as well as SaaS, in a single pervasive framework." - Joe Skorupa, research vice president, data center transformation, at Gartner.

Akamai and Riverbed are announcing their intention to develop a joint application acceleration solution for hybrid cloud networks that leverages a combination of Internet optimization and wide area network (WAN) optimization Powering a Better Internet 2011 AkamaiSo, now to the meat of what were announcing:

We will integrate Akamai internet optimization software directly onto the steelheads that live in enterprise data centers, essentially extending the edge of their footprint to the enterprise data center.

At the same time, we will integrate riverbed steelhead technology into the Akamai edge platform, extending the customers steelhead footprint up to the doorstep of the SaaS provider.

The result is that the combined optimizations of Akamai and Riverbed will deliver end-to-end acceleration from the front doorstep of any SaaS application to the branch office and mobile worker of the enterprise.

Why isnt this easily repeatable by anyone else [optional section if you need to build a competitive barrier]

This is about both scale and intelligence. The combined partnership has a massive footprint which means we can leverage that footprint without doing another truck roll. At the same time, as we are both leaders in our areas, customers have come to know that we offer the best performance optimizations across the broad range of applications that they care about.

Key advantages Riverbed has in our market:- #1 marketshare- Huge footprint, with 13,000+ customers- Best range of optimizations across the broad range of applications that enterprises use everywhere- Experience with public & private cloud optimization

Key advantages Akamai has in their market:- #1 marketshare- largest distributed footprint for internet optimization- finely tuned optimizations for applications on the internet

Bringing both together, we have a real technology integration. This isnt just an exchange of logos, but rather were sharing technology in a way that gives customers a greater benefit across their Riverbed and Akamai footprints. Thats powerful and cant simply be replicated by someone.

25MobilePowering a Better Internet 2011 Akamai26New Challenges Introduced by MobileSource: 1 StatCounter GlobalStats, May 2011; 2 Akamai State of the Internet ReportHandset fragmentation

Mobile network congestion

Avg. connection speed for mobile in US is ~20% of landline broadband2

Powering a Better Internet 2011 Akamai27EnterpriseInfrastructure

Private IP WANManaged Service Providers

Application Delivery for MobilePowering a Better Internet 2011 Akamai28Vision - Solving Delivery for Mobile UsersExpected availability in early 2012

Will jointly develop solutions for the fast-growing market of content and applications delivered to mobile devices

Ericsson and Akamai bring together the power of mobile networks and the cloud to open new business opportunities for both operators and content providers by creating a new business model built around quality of experience and premium services

Working with Ericsson, the content and applications already being accelerated over the Internet by Akamai will now also be accelerated over mobile broadband, giving a true end-to-end quality of experience

Powering a Better Internet 2011 AkamaiSo, now to the meat of what were announcing:

We will integrate Akamai internet optimization software directly onto the steelheads that live in enterprise data centers, essentially extending the edge of their footprint to the enterprise data center.

At the same time, we will integrate riverbed steelhead technology into the Akamai edge platform, extending the customers steelhead footprint up to the doorstep of the SaaS provider.

The result is that the combined optimizations of Akamai and Riverbed will deliver end-to-end acceleration from the front doorstep of any SaaS application to the branch office and mobile worker of the enterprise.

Why isnt this easily repeatable by anyone else [optional section if you need to build a competitive barrier]

This is about both scale and intelligence. The combined partnership has a massive footprint which means we can leverage that footprint without doing another truck roll. At the same time, as we are both leaders in our areas, customers have come to know that we offer the best performance optimizations across the broad range of applications that they care about.

Key advantages Riverbed has in our market:- #1 marketshare- Huge footprint, with 13,000+ customers- Best range of optimizations across the broad range of applications that enterprises use everywhere- Experience with public & private cloud optimization

Key advantages Akamai has in their market:- #1 marketshare- largest distributed footprint for internet optimization- finely tuned optimizations for applications on the internet

Bringing both together, we have a real technology integration. This isnt just an exchange of logos, but rather were sharing technology in a way that gives customers a greater benefit across their Riverbed and Akamai footprints. Thats powerful and cant simply be replicated by someone.

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Customer Desktop Web Site

Akamai ContentAdaptation EngineDesktop UserMobile Users

Vision - Solving Delivery for Mobile UsersPowering a Better Internet 2011 AkamaiMobile requests are mapped and identified at the Akamai EdgeMobile requests are forwarded to the content adaptation engineDevice is identified and content is dynamically generated from PC web siteAdapted content is returned to the mobile device userPerformance, scale and security optimizations are applied throughout30Enabling Cloud Computing For EnterpriseCloud Optimization drives adoption to help realize intended benefits of moving to cloud computing

Reduced capital costsImproved operating efficiencyGreater business agility

Cloud Optimization yields additional benefitsPerformance drives additional revenue and productivitySecurity reduces risk of downtime or data-breachFurther simplifies IT operations and capital

Works for both DIY and cloud infrastructure

Powering a Better Internet 2011 AkamaiSummaryNew Challenges Extending Enterprises to Public CloudsPerformance, Reliability and Security are Critical ConcernsCombining the Cloud with the Computing is the EnablerPowering a Better Internet 2011 Akamai32

Thank YouPowering a Better Internet 2011 Akamai33