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8/9/2019 Chit Chat E Newsletter

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Copyright 2010 Cambert & Nuvanta Sdn Bhd. All Rights Reserved.

PR & EVENTS EXTRAORDINAIRE!

KORDELSBPGard Launch with Dr. Fujita(16 March 2010)

FuRin Japanese Restaurant, Holiday Inn Glenmarie

Dr. Fujita, a renowned researcher and scientist from Kyoto University, ew in all

the way from Japan to launch Kordels BPGard. The launch kicked o with a

series of retailer workshops on 13-14 March 2010 in Penang and Kuchingrespectively. Highlight was Media Launch on 16 March 2010 at FuRin JapaneseRestaurant. More than 40 press attended and they were treated to a sumptuous

Japanese Buet.

NUVAFEMME

Most Desirable Woman -Winner Announcement(31 March 2010)

Karangkraf Oce Lobby

This campaign is a nationwide search to locate Malaysias Most

Desirable Woman (MDW) who possesses not only beauty but also an

intelligent mind and a remarkable personality. It was purely an on-line

search whereby we work closely with 4 Karangkraf titles, namely NONA,Keluarga, Rapi and Maskulin to promote the call-for-entry and voting

stage. All entries and voting were channelled to www.nuvafemme.my. We received more than 400 entries in just a short 1 month and in

the month of January 2010 we had a total of 13,800 unique visitors and more than 1.5 mil hits to our nuvafemme website.

The Finale was to announce the winner from the 3 Top MDW selected earlier. Jezamine Lim emerge the clear winner with her charm,

condence and femininity

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June 2010

PR Hits!7 Dailies, 5 Mags

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chitNEWSLETTER

PR Hits!8 Mags


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GET READY for more exciting updatesfrom Cambert and Nuvanta Marcom Division

Its getting Better Its getting more ExcitingLine up of events : 30 May 2010 - Kordels Charity Walk

17 June 2010 - Kordels Kids Launch

More PR Hits!Kordels Kids 2 Dailies

Juvanex 3 Mags

KORDELSCharity Walk Pre-Announcement(28 April 2010)

Lam Soon Building, 4th Floor

2nd year partnering with Arthritis Foundation Malaysia (AFM), Kordels

embark on this Corporate Social Responsibility program Charity Drive to

help improve the quality of life of those suering from arthritis. This

annual charity drive has 2-prong, the 1st

is the 5km Walk @ TamanBandaran, Kelana Jaya and the 2nd will be the sales of 3 special editioncharity packs. Every pack sold from 1 April 30 June 2010, RM1 will be

donated toward AFM.

This Pre-Announcement was to create more publicity and a call for entry to the public, to Walk for Healthier Joints, Walk for Charity. We

also highlighted the goodies bag and prizes to encourage participation. This year we have a total of 18 sponsors! We invited only the dailiesand sponsors and all 6 dailies came for the launch.

PR Hits!6 Dailies

SAFWA HealthGlucosamine Launch(2-3 April 2010)

Kota Bharu Trade Centre

With more than 90% of the population in Kelantan being Muslims, itis only apt that Safwa Health launched its newest editionGlucosamine in Kota Bharu. The launch was held in the concourse of

KBTC, the newest mall in KB just next to the wet market. Activities

like, blood donation drive, Bone Density and BMI Scan, talk by Dr.

Amran Ahmed (Orthopaedic Surgeon from Hospital University Sains

Malaysia), performance by children from Ketereh Community Centreand gift away of 1L Naturel Cooking Oil and mini pails really drove the crowd to the Safwa booth. Special appearance by KAFA charming

football players further mesmerized the audience.

Good to note that the Safwa team sold close to RM10K worth of Safwa products during these 2 days. Top sellers were Formula Lelaki and

Special edition Joints & Gout Formula (Glucosamine + Celery).

PR Hits!4 Dailies, 8 Mags


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Sponsorships 2010

We sponsored NT-Flam and Sitrus-SR for subscription

of ParGolf Magazine @ the ParGolf Booth.

Maybank Malaysia Open, KLGCC(4-5 March 2010)

We sponsored NT-Flam and Sitrus-SR for the lady PMEBs who

attended this 2 days seminar. Datuk Sri Datin Rosmah, the PMs wife

support this initiative.

Women of Independence (WOI), JW Marriot KL(9-10 March 2010)

We sponsored NT-Flam for a group of 13 hard core hikers who conquered the

2nd and 3rd highest mountain in Sabah in 6 days! Check out the size of Nepenthes

Rajah (the largest Nepenthes in the world, only found in East Malaysia).

Mt. Trusmadi & Tambuyokon, Sabah(6-13 March 2010)


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Sponsorships 2010

We sponsored Sitrus-SR for people who visited the

Sunway Healthy Lifestyle Booth.

Matta Fair, PWTC(12-14 March 2010)

We sponsored Nuvafemme for this group of Oce Managers, Accountsand HR Managers who are big spenders with Concorde Hotel.

Priority Plus Ago-go Night, Concorde Hotel KL(23 April 2010)

We sponsored NT-Flam for participants of ShapeRunning Clinic.

Shape Running Clinic, True Fitness,

Sunway Giza Shopping Mall(22 May 2010)

We sponsored Nuvafemme for the family who attended Mothers Day

celebration in Seremban.

Mothers Day High Tea, Klana Resort(9 May 2010)


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MEDIA MARKS

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KORDELSHi-Omega Fish Oil in Gym Activelites(1-31 May 2010)

Featured across Malaysia in 11 Fitness First outlets, Kordels Hi-Omega Fish

Oil reminded gym enthusiasts to care for their heart amidst all their exercise

routines.

NUTRALIFEForsLean Plus in Gym female locker

rooms and Digital Lites(1-31 May 2010)

Actively complimenting the launch print ads, we strategically

placed our ads within a gym environment, where a lot of

shape-conscious people already are. Customizing a message

targeted to gym-goers, we encouraged them to maximizetheir workouts with ForsLean Plus to burn fat eectively to

get their favourable shape.


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MEDIA MARKS

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EXCITING Creative Media Buys coming your way :

Safwa Idola Bola Partnership with Harian Metro (20 May 11 July)

Nuvafemme featured in the latest FREE Malay paper in town Mstar! (June) Kordels Kids launches with a bang with Kids Movie package in cinemas (June)

NUVAFEMMEBillboards in Sabah and Penang(1 May 31 October 2010)

We strategically placed the Nuvafemme billboards in high-trac

locations within market centres to drive top of mind awareness to the

people on the road.

NT-FLAMPress Feature in NST(18 May 2010)

Going beyond the conventional supplements article, we

submitted a consumer-engaging advertorial to be featuredin the health sections of NST.


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MEDIA MARKS

POWERFUL FAN

Midea placed its advertisement opposite to Shanghai Haitong(a building well-known for

its wave design on the top) to impactfully show that the powerful gust from Mideas fan had

caused the wave design.

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Best Practices


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ADWORKS!

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Press titles contributed the most with The Star as the highest

contributor, followed by BH and NST respectively.

Kordels Phone Call Contribution By Title

6967

42

1714

4 41

0

10

20

30

40

50

60

70

Star BH NST Feminine PaMa BP SC HM

Note : Data reports period of J an April 2010

TOTAL TV Radio Press Mag

NT-Flam 183 183

Natural Factors 180 180

Nuvafemme 170 33 102 35

Nuvatea 154 31 81 42

Juvanex 80 3 62 15

Bio-Oil 60 60

NutraLife 55 55

The Prime 28 28

For further enquries, please get in touch with :

Marketing Communication (Cambert and Nuvanta)

Mabel Lau Tel : 03-5569 3360 Fax : 03-5569 1720 Email : [email protected]

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