Simon Gallagher

£0

cheatr – phase I

Low value, high-frequency

Massively parallel online gambling apps using “the cloud”

Referrals, free trials

Stooge accounts

Build intelligence, patterns, data

Do “complicated number crunching” in “the cloud”

Should “break-even”

Developmarketing on the cheap

using “the cloud” Development crowdsourced to

Computer Science students, nerds, unemployed software developers

“good enough” model / distributed risk

Revenue Share Model

Build loyal tribe in the “cloud” iPhone app

Facebook fans, apps

Myspace

Twitter

4aq

cheatr – phase 2

Commercialisation, margin/%age

In-line application

Change bets based on observed patterns

Machine learning

http://cheatr.com

Fin You’ve been rumbled

Countermeasures >= Profit

No capital assets for “the feds” to seize

or

But cost = neutral