category advice 2021 - bestway wholesale
TRANSCRIPT
CATEGORY ADVICE2021
• Market Insights• Must Stock Lines• Planograms
www.bestwaywholesale.co.uk
CATEGORY ADVICE2021Market Insight
£1 PMPs play a dual role in occasion missions.Over ½ of shoppers consume a £1 PMP bag on their own,
45% of shoppers tend to share.(PepsiCo Path to Purchase Research,
Sample 3,000 Shoppers, 2021)
Offer more space to best-sellers to ensure availability of £1 PMPs throughout
lunch-time to the evening.
Take home missions are now bigger than Food-to-Go in convenience, accounting for 60%
of total shopper missions.(Kantar, Independents & Symbols, MAT, F&B Shopper Missions, W.E. 21.02.21)
Range the right segments to cater for take home missions - £1 PMP Sharing, Bigger Sharing
and Multipack.
Having the right range is key.There are 3 key occasions shoppers buy CSN for in
C-stores. To cater for all these occasions, ensure you offer choice across each key pack format.
On-the-Go key packs: Singles and £1 PMP
For Tonight – key packs: Sharing (£1 PMP & Bigger bag)
For Later (Stock Up) – key packs: Sharing & Multipacks
(PepsiCo Path to Purchase Research, Sample 3,000 Shoppers, 2021)
Sharing is the biggest growth driver.Insight: Crisps, Snacks & Nuts +4% YoY. Growth is driven
primarily by Sharing (+14%) which accounts for 64% of sales.(Nielsen, Independents & Symbols, MAT, W.E. 03.04.21)
Top Tip: Offer over half of your fixture space to Sharing.
Food-to-Go missions are often cross-category.
Many Food-to-Go shoppers want snacks with a drink or a meal deal.
(Source: ACS Local Shop report 2019)
Merchandise crisps and snacks singles near drinks chillers to increase basket spend.
Shoppers want PMPs from the brands they like.One of the main reasons shoppers like PMPs is because the price is clearly marked, which drives trust and reassurance
in the brand and store.(PepsiCo Path to Purchase Research, Sample 3,000 Shoppers, 2021)
Range PMPs across the best-selling brands and ensure product availability, particularly at peak times e.g. afternoon.
CATEGORY ADVICE2021Market Insight
Information correct at time of print.
NPD: SHARING NPD CONTRIBUTED TO 40% OF SHARING SEGMENT GROWTH IN THE LAST YEAR*NPD BRINGS EXCITEMENT TO THE CATEGORY, CHOOSE NPD THAT OFFERS SOMETHING NEW.TOP NPD TO LOOK OUT FOR:
*NIELSEN, INDEPENDENTS & SYMBOLS, VALUE MAT, W.E. 03.04.21.
QUAVERS: PRAWN COCKTAIL/ SALT & VINEGAR
WALKERS MAX KFC & WALKERS MAX DOUBLE CRUNCH KFC ZINGER
£2 PRICE MARKED PACKS
Merchandising principles● Over 70% of CSN purchases are made
from main fixture. (PepsiCo Path to Purchase Research, Sample 3,000 Shoppers, 2021)
● Maximise your main fixture by using planograms to help merchandise the right range in the right place.
● Within pack formats, group your crisps together and your snacks together.
● Place best sellers at eye level and value brands on the lower shelves.
● Aid standout and navigation with clear brand blocking.
● Ensure you align brand space to brand £ sales.
Shoppers care about taste and brand more than value.Ensure your range covers the most popular flavours from the best- selling brands.
Top flavours in CSN:1 Meaty2 Cheese3 Spicy4 Salted5 Tangy
*(Nielsen, Independents & Symbols, MAT, W.E. 03.04.21)**(PepsiCo Path to Purchase Research, Sample 3,000 Shoppers, 2021)
Taste is the No.1 CSN
purchase driver.Brand is No.3**
Merchandise CSN in
additional areas of the store.
Encourage impulse purchases60% of CSN purchases can be influenced in store, visibility and display are key triggers to convert more shoppers.
Capture shoppers attention using standout POS to highlight the promotion.
Promotions account for 1/3 of CSN sales.(PepsiCo Path to Purchase Research, Sample 3,000 Shoppers, 2021)
CATEGORY ADVICE2021
These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again.
Must Stock Lines
8
21
109
22
1 11
2423
2 12 13 14 15 16 17
25
3 4 5
18
6
19
7
20 26 27 28 29
30 31 32 33 34 35 36 37 38 39 40 41
SINGLES TUBES & TORTILLAS
SHARING CRISPS SHARING SNACKS
SHARING SNACKS MULTIPACKPOPCORN NUTS
CATEGORY ADVICE2021
QUAVERS CHEESE 20GSKU CODE: 254944
WALKERS CHEESE & ONION PM 65P 32.5GSKU CODE: 585780
SMITHS FRAZZLES PM 39P 34GSKU CODE: 585667
WALKERS SALT & VINEGAR PM 65P 32.5GSKU CODE: 585778
SPACE RAIDERS BEEF PM 30P 20GSKU CODE: 599527
WALKERS PRAWN COCKTAIL PM 65P 32.5GSKU CODE: 585801
CHEETOS TWISTED PM 39P 30GSKU CODE: 185652
WALKERS READY SALTED PM 65P 32.5GSKU CODE: 585791
Must Stock Lines
84
51
62
73
CATEGORY ADVICE2021Must Stock Lines
DORITOS COOL ORIGINAL PM £1 70GSKU CODE: 677050
SPACE RAIDERS PICKLED ONION PM 30P 20GSKU CODE: 599538
PRINGLES ORIGINAL PM £2.99 200SKU CODE: 723964
DORITOS CHILLI HEATWAVE PM £1 70GSKU CODE: 677026
PRINGLES TEXAS BBQ PM £2.99 200SKU CODE: 719323
DORITOS TANGY CHEESE PM £1 70GSKU CODE: 677015
PRINGLES SOUR CREAM & ONION PM £2.99 200GSKU CODE: 724005
MCCOYS FLAME GRILLED STEAK 47.5GSKU CODE: 503887
1612
139
1410
1511
CATEGORY ADVICE2021Must Stock Lines
MCCOYS RIDGE CUT FLAME GRILLED STEAK PM £1 65GSKU CODE: 634075
PRINGLES SALT & VINEGAR PM £2.99 200GSKU CODE: 723997
CHEETOS TWISTED FLAMIN HOT PM £1 65GSKU CODE: 670044
WALKERS CHEESE & ONION PM £1 65GSKU CODE: 670166
QUAVERS CHEESE PM £1 45GSKU CODE: 670122
WALKERS READY SALTED PM £1 65GSKU CODE: 670177
WALKERS MAX PUNCHY PAPRIKA PM £1 70GSKU CODE: 670066
SENSATIONS SWEET THAI CHILLI PM £1 65GSKU CODE: 670144
2420
2117
2218
2319
CATEGORY ADVICE2021Must Stock Lines
QUAVERS PRAWN COCKTAIL PM £1 45GSKU CODE: 730686
WOTSITS CHEESE PM £1 50GSKU CODE: 670190
HULA HOOPS ORIGINAL PM £1 70GSKU CODE: 725906
MONSTER MUNCH ROAST BEEF PM £1 60G SKU CODE: 670111
NIK NAKS NICE ‘N’ SPICY PM £1 75GSKU CODE: 735917
SQUARES SALT & VINEGAR PM £1 60GSKU CODE: 670155
HULA HOOPS BBQ BEEF PM £1 70GSKU CODE: 736004
MONSTER MUNCH PICKLED ONION PM £1 60G SKU CODE: 670100
3228
2925
3026
3127
CATEGORY ADVICE2021Must Stock Lines
WALKERS VARIETY 6 PACK PM £1.65SKU CODE: 744468
NIK NAKS RIB ‘N’ SAUCY PM £1 75G SKU CODE: 735928
KP ORIGINAL SALTED PEANUTS PM £1 65GSKU CODE: 736094
MINI CHEDDARS CRINKLEY CHEESE & ONION PM £1 105G SKU CODE: 332608
BEST-ONE ROASTED CASHEWS PM £1.49 70GSKU CODE: 395713
BEST-ONE ROASTED & SALTED PISTACHIOS PM 99P 65GSKU CODE: 395668
BUTTERKIST SWEET & SALTED POPCORN PM £1 76GSKU CODE: 585191
QUAVERS CHEESE 6 PACK PM £1.65SKU CODE: 744470SPACE RAIDERS BEEF
PM £1 70GSKU CODE: 736048
41
40
36
3733
38
34
39
35
CATEGORY ADVICE2021
SHELF
1
SHELF
2
SHELF
3
SHELF
4
SHELF
5
Planogram
2m x 5 Shelf
CATEGORY ADVICE2021
SHELF
1 SKUs679744 679744 GRAZE SALT & VINEGAR CRUNCH PM £1 28G679755 679755 GRAZE SMOKEY BBQ CRUNCH PM £1 31G453134 453134 WALKERS BAKED CHEESE & ONION BAG894719 231342 MINI CHEDDARS BAG585723 585723 DORITOS CHILLI PM NO VAT 40G585734 585734 DORITOS CHEESE PM NO VAT 40G221928 221928 MONSTER MUNCH PICKLED ONION 40G221885 221885 MONSTER MUNCH ROAST BEEF 40G339893 339893 PRINGLES ORIGINAL PM 40G339871 339871 PRINGLES SOUR CREAM & ONION PM 40G
BESTWAY BATLEYS
SHELF
1
SHELF
2
SHELF
2 SKUs585780 585780 WALKERS CHEESE & ONION PM 33G585791 585791 WALKERS READY SALTED PM 33G257047 257047 MAX PAPRIKA 50G503887 503887 MCCOYS GRILLED STEAK 48G504041 504041 MCCOYS SALT & VINEGAR 48G504052 504052 MCCOYS CHEDDAR & ONION 48G
BESTWAY BATLEYS
Planogram
2m x 5 Shelf
CATEGORY ADVICE2021
SKUs585778 585778 WALKERS SALT & VINEGAR PM 33G585801 585801 WALKERS PRAWN COCKTAIL PM 33G585812 585812 WALKERS SMOKEY BACON PM 65P 33G255007 255007 WALKERS ROAST CHICKEN 32.5G585745 585745 QUAVERS CHEESE PM 21G585767 585767 WOTSITS CHEESE PM 23G
BESTWAY BATLEYS
SKUsBESTWAY BATLEYS
SHELF
3SHELF
4
SHELF
3
SHELF
4
SHELF
5
SKUs258978 258978 SQUARES CHEESE & ONION STD585756 585756 SQUARES SALT & VINEGAR PM 28G681101 681101 HULA HOOPS BBQ BEEF PM 59P 34G681112 681112 HULA HOOPS ORIGINAL PM 59P 34G185652 185652 CHEETOS TWIST PM 30G185641 185641 CHEETOS CRUNCHIES PM 30G
585667 585667 FRAZZLES PM 34G677350 677350 SNAPS SPICY TOMATO PM 24G39811 39811 DISCOS SALT & VINEGAR PM 34G599527 599527 SPACE RAIDERS BEEF PM 25G599538 599538 SPACE RAIDERS PICKLED ONION PM 25G566713 566713 TRANSFORM-A-SNACK SAUCY BBQ PM 30G
BESTWAY BATLEYS
SHELF
5
Planogram
2m x 5 Shelf
CATEGORY ADVICE2021
For more information including planograms and advice on other key ranges, go to
www.bestwaywholesale.co.uk/categoryadvice