category advice - bestway wholesale · 948274 948274 dove cream bar 100g 657091 508093 carex hand...

Category aDVICe

www.bestway.co.uk www.batleys.co.uk

2018

Category aDVICeMARKET INSIGHT

A good concise baby range with the leading brands can be a real footfall driver.

62% of mums will shop elsewhere if they can’t find the baby brand

they are looking for in store (Better Wholesaling 2018)

£1 PMP are a key price point – An essential everyday value

offer that will drive your sales.Many retailers have specific £1

bays/areas

Communicate Value – PMPs in Health & Beauty are typically very competitive versus non-PMPs and

offer real value for money

Focus on Core range – to meet shopper needs, the range stocked

must focus on breadth of needs rather than depth of choice – ie. not having several variants

There are a high level of promotional sales in this category.

Utilise our deals to drive additional sales in your store

Did you know? – 18% of shoppers do not know that toiletries are sold in their

local convenience store. (Unilever Partners for Growth)

Merchandise toiletries and baby products at front of store near

the till area. This category offers good incremental sales and

margin opportunities

Category aDVICe

WAsHing & BATHingHand Wash• Brandleader:Carex• Bestseller:508093-Carex

HandWashOriginalPM£1250ml

Shower Gel• Brandleader:Radox• Bestseller:214274-RadoxShower

FeelAwakePM£1.00250ml

Soap Bar• Brandleader:Dove• Bestseller:948274-Dove

CreamBarOriginal100g

BABy• Brandleader:Pampers• Bestseller:306166-PampersBabyDry

ExtraLargePM£4.9919’s

DeoDorAnTs & BoDy sPrAy• Brandleader:Lynx

• Bestseller:40236-LynxBodySprayAfricaPM£3.29150ml

FeMAle CAre• Brandleader:Always

• Bestseller:493664-KotexMaxiNight-timePM£1.1510’s

orAl CAreToothpaste• Brandleader:Colgate• Bestseller:ColgateUCP£1

Toothbrush• Brandleader:Colgate• Bestseller:363106-WisdomRegularMedium

Mouthwash• Brandleader:Listerine• Bestseller:513394-ListerineCoolmint250ml

sHAVing• Brandleader:Gillette• Bestseller:269722–GilletteBlueII

FixedRazors5’s

MARKET INSIGHT

Who are the Brand leaders and Best sellers?

Merchandising TipsMerchandisesub-categoriestogethertomakeiteasierforshopperstonavigateandfindwhattheyarelookingfore.goralcare,femaletoiletriesandwashingandbathing.Wherepossibleensurefemalecareisseparatedfrommen’stoiletries

sales Contribution by sub Category

Shaving

Washing & Bathing

Female Toiletries

Baby Food

Baby Toiletries

Male Toiletries

Shampoo & Conditioner

Female Care

Baby Toiletries

Oral Care

Baby Care 25%

Female Care 22%

Washing & Bathing 17%

Oral Care 11%

Hair Care 10%

Deodorant/Body Spray 8%

Male Toiletries 4%

Skin Care 2%

Cosmetics 1%

Category aDVICeMUST STOCK LINES

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again.

8 9 10 11 12 13

14 15 20

29

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1 2 3 4 5 6 7

16 17 18 19

33

25

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383628 3937 40

BABy FooD BABy ToileTries

orAl CAre HAir CAreMAle ToileTries

WAsHing & BATHing FeMAle CAreskin CAre, FeMAle DeoDorAnTs & BoDy sPrAys


62

51

73

84

J&J CleAnsing BABy WiPes 6 x 56 WipesSKU Code: 350659

APTAMil FirsT Milk 6 x 900gSKU Code: 432647

BesT-one BABy WiPes PM £1 6 x 72 WipesSKU Code: 330847

APTAMil FirsT rTF Milk 12 x 200mlSKU Code: 56547

J&J BABy BATH oil 6 x 200mlSKU Code: 269170

CoW & gATe riCe PUDDing 6 x 200gSKU Code: 283381

J&J BABy sHAMPoo +50% 6 x 200mlSKU Code: 475134

FArleys rUsk originAl 6 x 9 BiscuitsSKU Code: 524060


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139

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1612

PAMPers BABy Dry MAxi+ PM £4.99 4 x 24’sSKU Code: 306144

J&J BABy PoWDer 6 x 200gSKU Code: Bestway 112802 Batleys 261399

ColgATe UCP PM £1 12 x 75mlSKU Code: 127013

J&J CoTTon BUDs 6 x 200’sSKU Code: 211268

ColgATe WHiTening PM £1 12 x 50mlSKU Code: Bestway 520406 Batleys 523949

PAMPers BABy Dry x lArge PM £4.99 4 x 19’sSKU Code: 306166

sensoDyne DAily CAre 6 x 50mlSKU Code: 343222

PAMPers BABy Dry JUnior PM £4.99 4 x 23’sSKU Code: 306155


2218

2117

2319

2420

iMPeriAl leATHer sHoWer For Men PM £1 6 x 250mlSKU Code: 430672

WisDoM regUlAr MeDiUM 12 x singleSKU Code: 363106

lynx BoDy sPrAy AFriCA PM £3.29 6 x 150mlSKU Code: 40236

lisTerine Cool MinT 6 x 250mlSKU Code: Bestway 689225 Batleys 513394

niVeA DeoDorAnT Cool kiCk 6 x 150mlSKU Code: 167840

gileTTe BlUe ii FixeD rAzors 5 x 5 razorsSKU Code: Bestway 740111 Batleys 269722

enliVen HAir gel xHolD PM £1 6 x 500mlSKU Code: 313427

gileTTe sHAVing FoAM regUlAr 6 x 200mlSKU Code: Bestway 478014 Batleys 339328


3026

2925

3127

3228

CArex HAnDWAsH originAl PM £1 6 x 250mlSKU Code: Bestway 657091 Batleys 508093

HeAD & sHoUlDers 2in1 ClAssiC PM £2.99 6 x 225mlSKU Code: 154532

BesT-one Aloe HAnDWAsH PM 79P 6 x 500mlSKU Code: 364004

BAlsAM sHAMPoo rAsPBerry PM £1 6 x 350mlSKU Code: 436767

rADox sHoWer reFresH PM £1 6 x 250mlSKU Code: 214263

BAlsAM ConDiTioner rAsPBerry PM £1 6 x 350mlSKU Code: 436791

rADox BATH MUsCle soAk PM £1.49 6 x 500mlSKU Code: 270445

DoVe CreAM BAr 4 x 100gSKU Code: 948274

Category aDVICe

3834

3733

3935

4036

VAseline liP THerAPy originAl 12 x 20gSKU Code: Bestway 540955 Batleys 556782

soFT & genTle JAsMine PM £1.29 6 x 150mlSKU Code: 213321

AlWAys UlTrA nigHT PM £2.29 4 x 10’sSKU Code: 133604

iMPUlse BoDy sPrAy Very Pink 6 x 75mlSKU Code: 672432

koTex MAxi nigHTiMe PM £1.15 4 x 10’sSKU Code: 493664

niVeA loTion norMAl 6 x 250mlSKU Code: Bestway 804327 Batleys 711898

TAMPAx sUPer PM £2.29 8 x 20’sSKU Code: Bestway 424516 Batleys 541175

siMPle CleAnsing WiPes 6 x 25 WipesSKU Code: 953788

MUST STOCK LINES

Category aDVICe

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298470 969101 NUROFEN TABLETS S/PK 12’S464970 958072 ANADIN EXTRA S/PK 12’S324634 324634 GALPHARM IBUPROFEN TABLETS 16’S41857 461857 GALPHARM PARACETAMOL 16’S247236 598669 CALPOL INFANT SUGAR FREE 100ML548665 577099 CALPOL 6 PLUS BOTTLE 80ML451008 451008 NUROFEN SUS STRAWBERRY 100ML126814 628615 LEMSIP MAX STRENGTH 5’S172327 675029 LEMSIP MAX STRENGTH CAPS 8’S467519 467519 STREPSILS HONEY & LEMON 16’S64064 527103 GAVISCON LIQUID ANISEED 150ML945921 527239 IMODUIM CAPSULES 6’S221752 221752 DUREX EXTRA SAFE 6’S

740111 269722 GILLETTE BLUE II FIXED 5’S146101 146101 GILLETTE MACH 3 BLADES 4’S50217 452061 BIC 1 5’S478014 339328 GILLETTE SHAVING FOAM REGULAR 200ML200060 340052 GILLETTE SHAVING GEL SENSITIVE 200ML655855 655855 IMPERIAL LEATHER SHOWER FOR MEN PM £1 250ML659303 393140 LYNX SHOWER GEL AFRICA 250ML40236 40236 LYNX BODY SPRAY AFRICA PM 150ML424396 424396 SURE ROLL ON FOR MEN 50ML313427 313427 ENLIVEN HAIR GEL EXTRA HOLD BLUE PM £1 500ML343222 343222 SENSODYNE DAILY CARE 50ML520409 523949 COLGATE WHITENING PM £1 50ML127013 127013 COLGATE UCP PM £1 75ML363106 363106 WISDOM REGULAR MEDIUM SGL689225 513394 LISTERINE COOLMINT 250ML

BESTWAY BATLEYS

BESTWAY BATLEYS

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1m x 6 SHELF PLANOGRAM

Health Beauty & Baby 1mx6shelfHealth Beauty & Baby 1mx6shelfHealth Beauty & Baby 1mx6shelfHealth Beauty & Baby 1mx6shelf

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Category aDVICe1m x 6 SHELF PLANOGRAM

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404484 404484 IMPERIAL LEATHER SOAP ORIGINAL S/PK 3PK 100G948274 948274 DOVE CREAM BAR 100G657091 508093 CAREX HAND WASH ORIGINAL PM £1 250ML364004 364004 BEST-ONE ALOE HAND WASH PM 79P 500ML122836 122836 IMPERIAL LEATHER SHOWER GEL REFRESHING PM £1 250ML214263 214263 RADOX SHOWER REFRESH PM £1 250ML270445 270445 RADOX BATH MUSCLE SOAK PM 500ML154532 154532 HEAD & SHOULDERS 2IN1 CLASSIC PM 225ML436767 436767 BALSAM SHAMPOO RASPBERRY PM £1 350ML436791 436791 BALSAM CONDITIONER RASPBERRY PM £1 350ML215972 215972 TRESEMME SHAMPOO MOIST PM 235ML215961 215961 TRESEMME CONDITIONER MOIST PM 235ML

213321 213321 SOFT & GENTLE JASMINE PM 150ML672432 672432 IMPULSE VERY PINK 75ML424374 424374 DOVE ROLL ON ORIGINAL 50ML804327 711898 NIVEA LOTION NORMAL 250ML953788 953788 SIMPLE CLEANSING WIPES 25’S540955 556782 VASELINE LIP THERAPY ORIGINAL 20G133604 133604 ALWAYS ULTRA NIGHT PM 10’S42143 42143 BODYFORM NORMAL PM 12’S424516 541175 TAMPAX SUPER 20’S424505 541165 TAMPAX REGULAR 20’S493664 493664 KOTEX MAXI NIGHTIME PM 10’S

BESTWAY BATLEYS

BESTWAY BATLEYS

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56547 56547 APTAMIL FIRST RTF MILK 200ML56660 56660 APTAMIL FOLLOW ON MILK 200ML522162 524060 FARLEYS RUSKS ORIGINAL 9’S283381 283381 COW & GATE RICE PUDDING 200G312357 312357 ELLAS STRAWBERRY & APPLE 120G350659 350659 J&J BABY WIPES CLEANSING 56’S35476 35476 SUDOCREM TUB 60G475134 475134 J&J BABY SHAMPOO +50% 200ML211268 211268 J&J COTTON BUDS 200’S112802 261399 J&J BABY POWDER 200G269170 269170 J&J BABY BATH OIL 200ML475101 475101 J&J BABY LOTION +50% 200ML

5032 5032 APTAMIL GROWING UP MILK 900G432647 432647 APTAMIL FIRST MILK 900G306166 306166 PAMPERS BABY DRY XTRA LARGE PM 19’S306155 306155 PAMPERS BABY DRY JUNIOR PM 23’S306133 306133 PAMPERS BABY DRY MAXI PM 25’S306144 306144 PAMPERS BABY DRY MAXI+ PM 24’S

BESTWAY BATLEYS

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1 SKUs SKUs407775 564009 NUROFEN EXPRESS LIQUID 10’S298470 969101 NUROFEN TABLETS S/PK 12’S324634 324634 GALPHARM IBUPROFEN TABS 16’S41857 461857 GALPHARM PARACETAMOL 16’S464970 958072 ANADIN EXTRA S/PK 12’S406112 406112 PANADOL EXT ADV TAB S/PK 14’S126814 628615 LEMSIP MAX STRENGTH 5’S172327 675029 LEMSIP MAX STRENGTH CAPS 8’S224477 224477 BEECHAM FLU PLUS TABLETS 8’S364772 364772 SUDAFED HEADACHE & CONGESTANT CAPSULES 16’S410450 984225 BEECHAM ALL IN ONE S/PK 160ML220921 220921 VENOS EXPECTORANT S/PK 100ML127013 127013 COLGATE UCP PM PM £1 75ML520409 523949 COLGATE WHITENING PM £1 50ML343222 343222 SENSODYNE DAILY CARE 50ML363106 363106 WISDOM REGULAR MEDIUM SGL439094 439094 WISDOM START KIDS TWIN689225 513394 LISTERINE COOLMINT 250ML311072 311072 WISDOM WAXED FLOSS 100M305102 305102 STERADENT ACTIVE PLUS TABS 30’S381807 381807 POLIGRIP ESSENTIAL FIX PM 40G

566942 527184 BABY BONJELA TEETHING GEL 15G451008 451008 NUROFEN SUS STRAWBERRY 100ML247236 598669 CALPOL INFANT SUGAR FREE 100ML548665 577099 CALPOL 6 PLUS BOTTLE 80ML467519 467519 STREPSILS HONEY & LEMON 16’S475080 475080 ALKA SELTZER ORGINAL 6 FOR 5 10`S581811 581811 RENNIES PEPPERMINT S/PK 24’S383371 383371 GAVISCON DOUBLE ACTION S/PK 12’S64064 527103 GAVISCON LIQUID ANISEED 150ML945921 527239 IMODUIM CAPSULES 6’S491440 491440 PIRITEZE 7’S518138 113659 PRO PLUS 24’S TABLET171759 947328 SAVLON CREAM 6/5 30G430372 430372 ELASTOPLAST WATERPROOF 20’S221752 221752 DUREX EXTRA SAFE 6’S50217 452061 BIC 1 5’S146101 146101 GILL MACH 3 BLADES 4’S740111 269722 GILLETTE BLUE II FIXED 5’S478014 339328 GILLETTE SHAVING FOAM REGULAR 200ML200060 340052 GILLETTE SHAVING GEL SENSITIVE 200ML655855 655855 IMPERIAL LEATHER SHOWER FOR MEN PM £1 250ML659303 393140 LYNX SHOWER GEL AFRICA 250ML40236 40236 LYNX BODY SPRAY AFRICA PM 150ML40225 40225 LYNX APA AFRICA PM 150ML167840 167840 NIVEA DEODORANT COOL KICK 150ML424396 424396 SURE ROLL ON FOR MEN 50ML

BESTWAY BATLEYS BESTWAY BATLEYS

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Category aDVICe

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2m x 6 SHELF PLANOGRAM

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3 SKUs SKUs5032 5032 APTAMIL GROWING UP MILK 900G432647 432647 APTAMIL FIRST MILK 900G891905 549694 COW & GATE FIRST BABY MILK 900G56547 56547 APTAMIL FIRST RTF MILK 200ML56660 56660 APTAMIL FOLLOW ON MILK 200ML522162 524060 FARLEYS RUSKS ORIGINAL 9’S283381 283381 COW & GATE RICE PUDDING 200G283368 283368 COW & GATE SCRUMMY SPAGHETTI BOLOGNESE 200G282583 282583 COW & GATE EGG CUSTARD 125G374400 374400 ELLAS SMOOTHIE RED ONE 90G312357 312357 ELLAS STRAWBERRY & APPLE 120G154532 154532 HEAD & SHOULDERS 2IN1 CLASSIC PM 225ML412682 412682 ELVIVE COLOUR PROTECT SHAMPOO 250ML154476 154476 PANTENE SHAMPOO SMOOTH PM 300ML154487 154487 PANTENE CONDITIONER SMOOTH PM 250ML215972 215972 TRESEMME SHAMPOO MOIST PM 235ML215961 215961 TRESEMME CONDITIONER MOIST PM 235ML436767 436767 BALSAM SHAMPOO RASPBERRY PM £1 350ML436791 436791 BALSAM CONDITIONER RASPBERRY PM £1 350ML311731 757566 BRISTOWS HAIR SPRAY EXTRA FIRM 300ML401784 401784 SILVIKRIN HAIR SPRAY FIRM 250ML313427 313427 ENLIVEN HAIR GEL EXTRA BLUE PM £1 500ML724322 675147 BRYLCREEM RED 150ML73041 73041 V05 STYLE GEL MEGA HOLD 200ML

350659 350659 J&J BABY WIPES CLEANSING 56’S330847 330847 BEST-ONE BABY WIPES PM £1 72’S35476 35476 SUDOCREM TUB 60G211268 211268 J&J COTTON BUDS 200’S475134 475134 J&J BABY SHAMPOO +50% 200ML475101 475101 J&J BABY LOTION +50% 200ML112802 261399 JOHNSONS BABY POWDER 200G269170 269170 J&J BABY BATH OIL 200ML948274 948274 DOVE CREAM BAR 100G404484 404484 IMPERIAL LEATHER SOAP ORIGINAL S/PK 3PK 100G657091 508093 CAREX HAND WASH ORIGINAL PM £1 250ML657145 508083 CAREX HAND WASH ALOE PM £1 250ML364004 364004 BEST-ONE ALOE HAND WASH PM 79P 500ML122836 122836 IMPERIAL LEATHER SHOWER GEL REFRESHING PM £1 250ML122860 122860 IMPERIAL LEATLER SHOWER GEL SOOTHING PM £1 250ML214263 214263 RADOX SHOWER REFRESH PM £1 250ML315327 315327 PALM OLIVE SHOWER MILK & HONEY 250ML270445 270445 RADOX BATH MUSCLE SOAK PM 500ML


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5 SKUs SKUs306155 306155 PAMPERS BABY DRY JUNIOR PM 23’S690016 690016 NAPPY BAGS 200’S758978 758978 PRETTY BABY BOTTLE 250ML283181 283181 CHERUBS SOOTHERS CARD 25’S791069 791069 PRETTY WHITE PUFFS 100’S133604 133604 ALWAYS ULTRA NIGHT PM 10’S133594 133594 ALWAYS ULTRA LONG+ PM 12’S133561 133561 ALWAYS ULTRA NORMAL+ PM 14’S42143 42143 BODYFORM NORMAL PM 12’S213321 213321 SOFT & GENTLE JASMINE PM 150ML991049 991049 NIVEA B&W CLEAR DEO FEM 150ML672432 672432 IMPULSE VERY PINK 75ML672421 672421 IMPULSE INTO GLAMOUR 75ML424374 424374 DOVE ROLL ON ORIGINAL 50ML283835 283835 SOFT & GENTLE ROLL ON JASMINE PM £1 50ML804327 711898 NIVEA LOTION NORMAL 250ML953788 953788 SIMPLE CLEANSING WIPES 25’S540955 556782 VASELINE LIP THERAPY ORIGINAL 20G313559 313559 ENLIVEN POLISH REMOVER PM £1 250ML

306166 306166 PAMPERS BABY DRY XTRA LARGE PM 19’S306133 306133 PAMPERS BABY DRY MAXI PM 25’S306144 306144 PAMPERS BABY DRY MAXI+ PM 24’S424516 541175 TAMPAX SUPER 20’S424505 541165 TAMPAX REGULAR 20’S419064 419064 TAMPAX CPK SUPER PM 18’S566371 566371 LILLETS SUPER 10’S493664 493664 KOTEX MAXI NIGHTIME PM 10’S


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Category aDVICe

For more information including planograms and advice on other key ranges, go to www.bestway.co.uk/categoryadvice

or call 01738 646666 quoting AUgUsT rAnge

category advice - bestway wholesale · 948274 948274 dove cream bar 100g 657091 508093 carex hand...

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