category advice 2019 - bestway wholesale · from premium brands such as bombay sapphire and...

• Market Insights• Must Stock Lines• Planograms

www.bestwaywholesale.co.uk

Category adviCe2019

Category adviCe2019Market Insight

Gin is the fastest growing category in the UK at +50% in the last year.

1 in every 5 UK households now buy Gin (the highest penetration of all spirits categories)

Flavoured Gin and premium brands are driving growth. Make sure you give Gin enough space on shelf to deliver

more sales and profit

70cl bottles are still the most popular size with 38% share however, Fractionals (20cl and 35cl) now

represent more than 50% of all sales and are the fastest growing bottle sizes in spirits.

Make sure that you stock the best sellers, place these next to the bigger versions of the same brand

Price Marked Packs accounts for over 40% of impulse spirits sales and are driving growth in the

Convenience channel.These provide reassurance to shoppers for a fair price and it saves them having to ask the price. PMP have added more than 3 times

the volume of Non PMP in the last year.Stocking PMPs are important to gain shopper trust for

reliable price points

RTD’s or ‘Premix’ is a prime opportunity for Convenience stores, with growth of +37% in the last year!

The most popular premix brands are Gordon’s, Jack Daniels and Smirnoff.

Premix must be merchandised in your chiller as 90% are consumed within 2 hours of purchase

Convenience has its highest share of Spirits sales in the week after Christmas to a massive 25%.

This is the sweet spot for C-stores to ensure they have the best choice of brands, formats and price points for shoppers on the way

to New Year’s Eve parties and topping up after Christmas.Make sure you take advantage of key celebration nights and stock

up, increase visibility and use POS to attract shoppers

Brits attend on average 9 BBQs a year and therefore are increasingly important to UK drinkers who are having

casual get togethers with friends and family.Make sure you take advantage of summer time drinking

occasions during key seasons.Use POS and seasonal events like BBQ activity

and Gin Festivals

Source: Nielsen, MAT to January 26th 2019; IRI data, MAT to January 27th 2019; HIM! 2019; IGD 2018

Category adviCe2019Market Insight

Gin Crazy! Premium products = more profit ● This is a global phenomenon, providing 88% of all growth in the UK spirits market

● There have been 67 new brands launched in the UK in the last 12 months, and Bestway stock over 100 of the best Gins

● Brand is important in this increasingly complex category. 55% of all sales came from just 5 brands

● Premium gin remains important to shoppers, with nearly 40% of all sales coming from premium brands such as Bombay Sapphire and Tanqueray

● Flavoured gin is an important trend attracting new and younger shoppers with Pink at the forefront. This is just the beginning of the flavour boom!

● It’s not all PINK! Orange has become the second fastest growing flavour in Spirits. We recommend Beefeater Blood Orange and Tanqueray Sevilla

● Final Tip: Make sure you give Gin enough space on fixture and stock the best selling brands

● Premium products are growing in nearly every single category in the market ● Shoppers are looking for a better experience, whether this is out of home or at home

and premium products fit this need● 48% of shoppers say they think it is worth paying more for spirits when drinking

at home● More than half of shoppers do not set a budget for spirits, so there are opportunities

for trade up whilst they are in store● Convenience currently under-indexes vs supermarkets in premium sales so stocking

the right premium range will deliver more sales value and more profit● Final Tip: Stock the

best selling premium brands, especially in Gin, Imported Whiskey and Vodka: we recommend stocking brands that shoppers are looking for: Absolut Vodka, Bombay Sapphire, Tanqueray and Chivas – brands that are all in growth

Merchandising1 Give the right amount of space to the right categories, use our recommended planograms 2 Gin is the biggest trend in the UK at the moment, give this more space 3 Make sure that the best sellers are visible, at eye level in the middle of the fixture4 Use PMP products to communicate price5 Make sure non-PMP products are clearly priced6 Brand block, as shoppers navigate the fixture looking for brands they know and love

Ranging1 Make sure you have the best-selling brands and formats, we recommend ranging our

‘Must Stock’ products as a minimum 2 Stock PMP where possible, these are driving growth in the channel 3 A strong range of fractionals will attract new shoppers4 Keep the range limited to avoid confusion, but make sure that you are offering the

products shoppers are looking for5 Premium products will increase basket spend

Category adviCe2019

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again.

Must Stock Lines

VODKA PREMIUM VODKA

FlAVOURED VODKA

GIN FlAVOURED GIN

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again.

8 18171091 112 123 134 145 156 7 16

BRANDywhITE RUM SPICED RUM DARK RUM lIQUEURS & SPECIAlITIES

PREMIUM BlENDED whISKy

MAlT whISKy IMPORTED whISKy COGNAC READy TO DRINK

BlENDED whISKy

2019 21 22 23 24 25 26 27 28 29 30 31

32 33 34 35 36 37 38 39 4540 41 42 43 44

Category adviCe2019Must Stock Lines

GlENS VODKA 70ClSKU CODE: 230414



SMIRNOFF RED VODKA PM £14.49 70ClSKU CODE: 366877



GlENS VODKA 1lTRSKU CODE: 414969

SMIRNOFF RED VODKA PM £19.99 1lTRSKU CODE: 421708

RUSSIAN STANDARD PM £14.79 70ClSKU CODE: 419286

GlENS PlATINUM VODKA 70ClSKU CODE: 168136

1

2

3

4

5

6


8

9

10

11

12

EChO FAllS SUMMER BERRIES VODKA 70ClSKU CODE: 390425

ABSOlUT VODKA BlUE 70ClSKU CODE: BW 722010 BAT 212852

KNIGhTSBRIDGE GIN 70ClSKU CODE: BW 300094 BAT 423547

GREy GOOSE VODKA 70ClSKU CODE: BW 458470 BAT 598024

CIROC VODKA RED BERRy 70Cl SKU CODE: 28821

BOMBAy SAPPhIRE 70ClSKU CODE: BW 236917 BAT 490649

BOMBAy SAPPhIRE 35ClSKU CODE: 547171

7

GORDONS GIN PM £14.49 70ClSKU CODE: 77153



13


14

1815

16

BACARDI CARTA BlANCA PM £15.99 70ClSKU CODE: 377280

BACARDI RUM PM £9.49 35ClSKU CODE: 382362

GORDONS PINK GIN PM £15.99 70ClSKU CODE: 498496

hENDRICKS GIN 70ClSKU CODE: 643155

whITlEy NEIll RhUBARB & GINGER 70ClSKU CODE: 354191

TANQUERAy GIN 70ClSKU CODE: 393180

BEEFEATER PINK GIN 70Cl SKU CODE: 421732

17

19


20

21

22

CAPTAIN MORGAN RUM PM £15.49 70ClSKU CODE: 381764

BAIlEyS IRISh CREAM 70ClSKU CODE: BW 72106 BAT 540080

CAPTAIN MORGAN SPICED PM £14.49 70ClSKU CODE: 370628



23

24

25MAlIBU PM £13.49 70ClSKU CODE: 348621

JACK DANIElS hONEy PM £22.99 70ClSKU CODE: 610866

SOUThERN COMFORT PM £18.99 70ClSKU CODE: 387115

JAGERMEISTER PM £10.99 35Cl SKU CODE: 372402

26


28

29

27

31

ThREE BARRElS PM £16.49 70ClSKU CODE: 251830

whyTE & MACKAy PM £15.99 70ClSKU CODE: 349928

hIGh COMMISSIONER PM £14.00 70ClSKU CODE: 441473

hIGh COMMISSIONER PM £8.29 35ClSKU CODE: 353947

BEllS whISKy PM £15.49 70ClSKU CODE: 370541

BEllS whISKy PM £9.49 35ClSKU CODE: 370328

30

FAMOUS GROUSE PM £16.49 70ClSKU CODE: 392410

FAMOUS GROUSE PM £9.79 35ClSKU CODE: 392421

32JOhNNIE wAlKER BlACK lABEl 70ClSKU CODE: BW 64206 BAT 129059


ChIVAS REGAl 70ClSKU CODE: BW 24006 BAT 62917

JIM BEAM whITE PM £16.49 70ClSKU CODE: 392454

GlENFIDDICh 12 yEAR OlD 70ClSKU CODE: BW 69508 BAT 155267

JACK DANIElS PM £22.99 70ClSKU CODE: 591003

33

34

35

36

MARTEll COGNAC 70ClSKU CODE: BW 23207 BAT 644881

COURVOISIER V.S. 70ClSKU CODE: BW 67955 BAT 680507

COURVOISIER V.S. 35ClSKU CODE: 146001

37

38

39JACK DANIElS & COlA 330MlSKU CODE: 503284


4245CAPTAIN MORGAN & COlA

PM £1.69 250MlSKU CODE: 507711

wKD BlUE PM £2.99 70ClSKU CODE: 61318

SMIRNOFF & COlA PM £1.69 250MlSKU CODE: 507722

SMIRNOFF ICE PM £2.99 70ClSKU CODE: 317567

40 43

4144

GORDONS PINK & TONIC PM £1.69 250MlSKU CODE: 507988

GORDONS & TONIC PM £1.69 250MlSKU CODE: 507822

GORDONS SlIM & TONIC PM £1.69 250MlSKU CODE: 507811

DRAGON SOOP DARK FRUIT PM £2.99 500MlSKU CODE: 316982

DRAGON SOOP BlUE RASPBERRy PM £2.99 500MlSKU CODE: 277707

DRAGON SOOP STRAwBERRy & lIME PM £2.99 500MlSKU CODE: 149572

Category adviCe2019Planogram

1m x 5 Shelf

ShElF

1 SKUs722010 212852 ABSOLUT BLUE 70CL28821 28821 CIROC VODKA RED BERRY 70CL458470 598024 GREY GOOSE VODKA 70CL591003 591003 JACK DANIELS PM 70CL152247 152247 JACK DANIELS PM 35CL424735 424735 JACK DANIELS PM 20CL392454 392454 JIM BEAM WHITE PM 70CL314575 314575 HAIG CLUB CLUBMAN 70CL64206 129059 JOHNNIE WALKER BLACK LABEL 70CL24006 629617 CHIVAS REGAL 12 YEARS OLD 70CL69508 155267 GLENFIDDICH 70CL163304 163304 GLENLIVET FOUNDERS RESERVE 70CL

BESTWAY BATLEYS

ShElF

2 SKUs588326 414969 GLENS VODKA 1LTR588425 230414 GLENS VODKA 70CL431281 431281 GLENS VODKA PM 50CL106072 173386 GLENS VODKA 35CL168136 168136 GLENS PLATINUM VODKA 70CL421708 421708 SMIRNOFF PM 1LTR366877 366877 SMIRNOFF PM 70CL370606 370606 SMIRNOFF PM 35CL370585 370585 SMIRNOFF PM 20CL419286 419286 RUSSIAN STANDARD PM 70CL390425 390425 ECHO FALLS SUMMER BERRIES VODKA 70CL

BESTWAY BATLEYS

ShElF

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Category adviCe2019

ShElF

4 SKUs377280 377280 BACARDI CARTA BLANCA PM 70CL382362 382362 BACARDI CARTA BLANCA PM 35CL590838 590838 BACARDI SPICED PM 70CL370628 370628 CAPTAIN MORGAN SPICED PM 70CL35576 35576 CAPTAIN MORGANS SPICED PM 35CL406923 406923 CAPTAIN MORGAN SPICED GOLD PM 20CL586366 586366 O.V.D. RUM (SCOTLAND) 70CL833813 498783 O.V.D RUM 35CL (SCOTLAND)251830 251830 THREE BARRELS PM 70CL67955 680507 COURVOISIER 70CL146001 146001 COURVOISIER VS 35CL23207 644881 MARTELL VS 70CL

BESTWAY BATLEYS

ShElF

3 SKUs77153 77153 GORDONS GIN PM 70CL381731 381731 GORDONS GIN PM 35CL381720 381720 GORDONS GIN PM 20CL300094 423547 KNIGHTSBRIDGE GIN 70CL418049 418049 KNIGHTSBRIDGE GIN DS 35CL236917 490649 BOMBAY SAPPHIRE 70CL547171 547171 BOMBAY SAPPHIRE 35CL393180 393180 TANQUERAY GIN 70CL643155 643155 HENDRICKS GIN 70CL387983 387983 GORDONS PINK GIN 70CL421732 421732 BEEFEATER GIN PINK 70CL354191 354191 WHITLEY NEILL RHUBARB & GINGER 70CL

BESTWAY BATLEYS

Planogram

1m x 5 Shelf

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Category adviCe2019

SKUs349928 349928 WHYTE & MACKAY PM 70CL392410 392410 FAMOUS GROUSE PM 70CL392421 392421 FAMOUS GROUSE PM 35CL370541 370541 BELLS WHISKY PM 70CL370328 370328 BELLS WHISKY PM 35CL441473 441473 HIGH COMMISSIONER PM 70CL353947 353947 HIGH COMMISSIONER PM 35CL72106 540080 BAILEYS IRISH CREAM 70CL348621 348621 MALIBU PM 70CL70682 70682 SOUTHERN COMFORT PM 70CL610866 610866 JACK DANIELS HONEY PM 70CL372402 372402 JAGERMEISTER PM 35CL

BESTWAY BATLEYS

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Planogram

1m x 5 Shelf

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Category adviCe2019

For more information including planograms and advice on other key ranges, go to

www.bestwaywholesale.co.uk/categoryadvice or call 01738 646666 quoting MAy RANGE

category advice 2019 - bestway wholesale · from premium brands such as bombay sapphire and...

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