CATEGORY ADVICE2020

• Market Insights• Must Stock Lines• Planograms

www.bestwaywholesale.co.uk

CATEGORY ADVICE2020Market Insight

Tea sector is worth £97m in Convenience and grows by +3.6% year

on year forming 30% of the category.(IRI & Kantar, 52 w/e 18th July 2020)

Growth delivered through more shoppers and shoppers trading up into premium

sectors and brands.(Kantar, 52 w/e 12th July 2020)

RTD Cold Coffee Total Market has grown +20% in the last year and is worth £132m.

Convenience is growing +9%.(IRI Total Market 52 w/e 08.08.20)

Super Premium Instant Coffee is now 58% the size of Regular Instant

Coffee in Convenience.(IRI Total Convenience 52 w/e 08.08.20)

Total Hot Beverages is worth £320m in Convenience, and is growing at 7.8% year on year twice as fast as the total market!

Additional £23m spent on the category this year. Growth through more shoppers

spending more at higher prices year on year, as shoppers trade up.

(IRI & Kantar, 52 w/e 18th July 2020)

The growth in the total tea category is coming from Black Decaf Tea (5.4% YOY), Fruit & Herbal (3.5% YOY), and Speciality (0.8% YOY).

(IRI Total Market 52 w/e 08.08.20)

Over 5 million households buy Pods.(IRI Total Market 52 w/e 08.08.20)

CATEGORY ADVICE2020Market Insight

IMPROVE RANGE OF PRODUCTS AND PRICE & PROMOBreadth of range as well as price and promo are also key factors to satisfying the Hot Beverages shopper.

RANGE PREMIUM SKU’SNon-everyday black tea SKU’s are delivering value sales growth. (IRI Total Market 52 w/e 08.08.20)

MAKE HOT BEVERAGES EASY TO FIND IN STOREA prominent position next to associated products like sugar and biscuits is ideal, and will encourage cross shopping.

STOCK THE BEST SELLERSHaving the right range of brands is vital to avoid losing sales. We know that over a fifth of consumers (21%) would fail to buy if their preferred brand was unavailable. (HIM April 2018)

Introduce more products in

fast-growing segments, premium coffees, beans and

machine pods.

CATEGORY ADVICE2020

TEA

INSTANT COFFEE PREMIUM COFFEE

ROAST & GROUND COFFEE SPECIALITY COFFEE HOT CHOCOLATE & MALTED DRINKS

SPECIALITY TEA

These are the ‘Must Stock’ lines which shoppers expect to see in a convenience store. By stocking these lines, you will be meeting your shoppers’ needs and therefore they will visit your store again.

8

1810 20

9

19

1

11 21

2

12 13 14 22

3 4 5

15

6

16

7

17

Must Stock Lines

23 24 25 26 27 28 29 30 31 32 33

Regional Must Stock

CATEGORY ADVICE2020

PG TIPS PM £2.65 80’SSKU CODE: 273854

TETLEY DECAF TEA BAGS PM £1.75 40’SSKU CODE: 324491

PG TIPS PM £1.35 40’SSKU CODE: 186748

YORKSHIRE TEA PM £2.99 80’SSKU CODE: 384712

TETLEY PM £2 80’SSKU CODE: 384767

TYPHOO TEABAGS PM £2 80’SSKU CODE: 615876

TETLEY TEA BAGS PM £1 40’SSKU CODE: 376760

TWINING PURE GREEN TEA 20’SSKU CODE: 332734

Must Stock Lines

1 5

2 6

3 7

4 8

Regional Must Stock

CATEGORY ADVICE2020Must Stock Lines

9 13

10 14

11 15

12 16

TWINING PURE PEPPERMINT 20’SSKU CODE: 568374

NESCAFÉ GOLD BLEND PM £3.49 95GSKU CODE: 672662

NESCAFÉ ORIGINAL PM £2.19 50GSKU CODE: 337920

KENCO REALLY SMOOTH PM £3.49 100GSKU CODE: 123055

NESCAFÉ ORIGINAL PM £3.49 100GSKU CODE: 337897

BEST-ONE INSTANT COFFEE PM £1.19 100GSKU CODE: 330936

NESCAFÉ ORIGINAL DECAF PM £2.99 95GSKU CODE: 673982

BEST-ONE RICH ROAST INSTANT COFFEE PM £1.99 100GSKU CODE: 322927

CATEGORY ADVICE2020Must Stock Lines

17

2118

2219

20BEST-ONE GOLD ROAST INSTANT COFFEE PM £2.19 100GSKU CODE: 322938

NESCAFÉ AZERA AMERICANO 100GSKU CODE: 715577

NESCAFÉ 3 IN 1 ORIGINAL PM £1 17GSKU CODE: 355832

L’OR PM £3.99 100GSKU CODE: 613160

NESCAFÉ 3 IN 1 CARAMEL PM £1 17GSKU CODE: 430248

NESCAFÉ 2 IN 1 ORIGINAL PM £1 10GSKU CODE: 355843

CATEGORY ADVICE2020Must Stock Lines

26

27

28

BEST-ONE INSPIRED COLOMBIA ARABICA 227GSKU CODE: 577914

BEST-ONE INSPIRED GUATEMALA ARABICAG 227GSKU CODE: 577925

NESCAFÉ GOLD CAPPUCCINO PM £2.50 8’SSKU CODE: 703856

25BEST-ONE RICH ROAST ARABICA 227GSKU CODE: 577903

23

24

LAVAZZA QUALITÀ ROSSA 250GSKU CODE: 762073

BEST-ONE FRENCH BLEND ARABICA 227GSKU CODE: 577893

CATEGORY ADVICE2020

32

33

CADBURY BOURNVILLE COCOA 125GSKU CODE: 217275

OVALTINE +50% 200GSKU CODE: 660095

31BEST-ONE HOT CHOCOLATE PM £1.99 400GSKU CODE: 368440

29

30

NESCAFÉ CAPPUCCINO UNSWEETENED PM £2.50 8’SSKU CODE: 703867

CADBURY DRINKING CHOCOLATE PM £1.99 250GSKU CODE: 67437

Must Stock Lines

CATEGORY ADVICE2020Planogram

1m x 3 Shelf

SHELF

1

SHELF

2

SHELF

3

SHELF

1 SKUs67437 67437 CADBURY DRINKING CHOCOLATE £1.99 250G368440 368440 BEST-ONE HOT CHOCOLATE £1.99 400G659593 659593 HORLICKS ORIGINAL MALT P/M 200G660095 660095 OVALTINE ORIGINAL +50% EF 200G335270 335270 NESCAFE GOLD BLEND P/M 100G322938 322938 BEST-ONE GOLD ROAST £2.19 100G322927 322927 BEST-ONE RICH ROAST COFFEE £1.99 100G192851 762073 LAVAZZA QUALTA ROSSA 250G577903 577903 BEST-ONE RICH ROAST ARABICA 227G313328 313328 NESCAFE AZERA 60G

BESTWAY BATLEYS

SHELF

2 SKUsBESTWAY BATLEYS123055 123055 KENCO REALLY SMOOTH P/M 100G123033 123033 KENCO REALLY RICH P/M 100G674001 674001 NESCAFE COFFEE £2.99 95G337920 337920 NESCAFE COFFEE P/M 50G673982 673982 NESCAFE DECAF £2.99 95G330936 330936 BEST-ONE INSTANT COFFEE £1.19 100G703867 703867 NESCAFE CAPPUCCINO UNSWEETENED £2.50 8’S703856 703856 NESCAFE GOLD CAPPUCCINO £2.50 8’S355832 355832 NESCAFE 3IN1 ORIGIGINAL £1 17G430248 430248 NESCAFE 3IN1 CARAMEL £1 17G

SHELF

3 SKUs273854 273854 PG TEA FREE FLOW P/M 80’S186748 186748 PG TEA FREE FLOW P/M 40’S384767 384767 TETLEY TEA BAGS £2.65 - £2.00 80’S285597 285597 TWININGS EARL GREY TEA BAG 50’S332734 332734 TWINING PURE GREEN TEA 20’S332284 568374 TWINING PURE PEPPERMINT 20’S

BESTWAY BATLEYS

CATEGORY ADVICE2020

For more information including planograms and advice on other key ranges, go to

www.bestwaywholesale.co.uk/categoryadvice or call 01738 646666 quoting OCTOBER RANGE