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HEALTHCARE

HEALTHCARE MARKET INSIGHT

HEALTHCARE IS A GROWING CATEGORY

People are suffering from more minor ailments and are increasingly being

encouraged to self-medicate, partly to take the strain off the NHS

HEALTHCARE IS HIGHLY PROFITABLE

AVERAGE 30% PORON MEDICINES

FEW PROMOTIONS ARE RUN ON MEDICINES DUE TO THE NATURE OF THE PRODUCTS

MOVING MEDICINES FROM BEHIND THE COUNTER ONTO THE SHOP FLOOR IN CASE STUDIES HAS

PROVEN TO INCREASE SALES BY

UP TO

40%

HEALTHCARE IN THE IMPULSE MARKET IS WORTH

£271mPER YEAR

That is the same value as the Biscuits category and double the value of Hot

Beverages category.(AC Nielsen, 52 weeks to 23/04/16)

IDEAL FOR CONVENIENCE

CHANNEL Sufferers will not travel far

if not feeling well, so medicines are bought at the

most convenient location

Easy to manageLONG SHELF LIFE

AND DOES NOT TAKE UP MUCH

SPACE ON SHELF

HEALTHCARE

Winter 2014/2015 saw exceptionally high peak in

December. Winter season ran longer last year

WINTER MEDS SEASONALITY:Biggest uplifts for Cold & Flu and Cough Remedies, but many categories increase in the winter

Source : Nielsen

£0

£5,000

£10,000

£15,000

£20,000

£25,000

£30,000

£35,000

4WE 2

0.07.1

3

4WE 14

.09.13

4WE 0

9.11.13

4WE 0

4.01.1

4

4WE 0

1.03.14

4WE 2

6.04.14

4WE 2

1.06.14

4WE 16

.08.14

4WE 11

.10.14

4WE 0

6.12.14

4WE 3

1.01.1

5

4WE 2

8.03.15

4WE 2

3.05.15

4WE 18

.07.1

5

4WE 12

.09.15

4WE 0

7.11.1

5

4WE 0

2.01.1

6

4WE 2

7.02.16

4WE 2

3.04.16

Adult Painkillers

Cold & Flu

Cough Remedies

Sore Throat

Kids Painkillers

Indigestion

HEALTHCARE

OTC MEDICINES: Winter Key Drivers of Growth

Group like products & categories together (Ideally dual stock Kids Medicine in the baby fixture).

Moving medicines onto the shop floor proven to increase sales by 30 to 40%.

Whilst there is a strong tendency from consumers to buy brands, own label sell very well (top 2&3 volume lines) whilst also offering great value and exceptional margins.

Shoppers in this channel have strong propensity to buy well known brands.Source J&J research

1. Right RANGE 2. Clear LAYOUT 3. Off Shelf Display 4. Own label

HEALTHCARE

THE TIMING OF FLU IS VERY UNPREDICTABLE AND CAN VARY IN DIFFERENT PARTS OF THE COUNTRY AND FROM SEASON TO SEASONSeasonal flu viruses can be detected year-round; however, seasonal flu activity can begin as early as October and continue to occur as late as May.

HIGHLIGHT PRODUCTS AT KEY TIMES OF THE YEAR:In Winter (October - February), focus on colds & flu and sore throats.

In Summer (February - August), focus on hay fever/allergies and first aid, etc.

1 in5people in the UK

suffer from hay fever

THE HAY FEVER SEASON IS USUALLY BETWEEN FEBRUARY AND AUGUST

HEALTHCARE

Kids’ pain, fever and other ailments

Indigestion, heartburn, acid indigestion, upset stomach and more

Allallergiesincludinghayfever

First Aid

Mouth & throatinfection

Diarrhoea, bloating, gas

Anti tiredness

Mentalalertness

KIDS’ PAIN RELIEF MEDICATED SORE THROAT

HEARTBURN AND INDIGESTION DIARRHOEA RELIEF

ANTI- TIREDNESS

ALLERGIES FIRST AID SEXUAL HEALTH

Contra- ception

ADULT PAIN RELIEF

Fever (high temperature) and all types of pain including some of the below:• Headaches • Migraine • Muscle aches • Back Ache/Pain • Dental Pain

Cold & flu, including aches, pains, nasal congestion and lowering temperature

Blocked nose,aches and fever

Coughs andsore throats

COLD AND FLU REMEDIES DECONGESTANT COUGH SYRUPS

MUST STOCK LINES

These are the ‘Must Stock’ lines which customers expect to see in a convenience store. By stocking these lines, you will be meeting your customers’ needs and therefore they will visit your store again.

We suggest you stock the following range:

1 2 3 4 5 6 7 8 9 10 11 12

13 14 15 2216 2317 2418 2519 2620 2721

HEALTHCARE

PANADOL EXTRA ADVANCE 12 x 14 Tablets

SKU Code: Bestway 787057 Batleys 787057

LEMSIP MAX COLD & FLU 6 x 5 Sachets


LEMSIP MAX COLD & FLU CAPSULES 6 x 8 Capsules


BEECHAMS FLU PLUS TABLETS 6 x 8 Tablets


SUDAFED HEADACHE & CONGESTION CAPSULES 6 x 16 Caplets


1NUROFEN EXPRESS LIQUID CAPLETS 6 x 10 Caplets


2NUROFEN TABLETS 12 x 12 Tablets


3BEST-IN IBUPROFEN 12 x 16 Tablets


4BEST-IN IPARACETAMOL 12 x 16 Tablets


5ANADIN EXTRA 12 x 12 Caplets


6

7

8

9

HEALTHCARE

CALPOL SIX PLUS 6 x 80ml


STREPSILS HONEY & LEMON 6 x 16 Lozenges


ALKA SELTZER 6 x 10 Tablets


RENNIE PEPPERMINT 12 x 24 Tablets


GAVISCON DOUBLE ACTION 6 x 16 Tablets


11BEECHAMS ALL IN ONE LIQUID 6 x 160ml


12VENOS EXPECTORANT 6 x 100ml


13BONJELA TEETHING 12 x 15g


14NUROFEN FOR CHILDREN STRAWBERRY 6 x 100ml


15CALPOL INFANT SUGAR FREE 6 x 100ml


16

17

18

19

HEALTHCARE

SAVLON CREAM 6 x 30g


ELASTOPLAST FABRIC WATERPROOF 5 x 18 Plasters


DUREX EXTRA SAFE 6 x 6 Condoms


25

26

27

21GAVISCON LIQUID ANISEED 6 x 150ml


22IMODIUM ORIGINAL 6 x 6 Capsules


23PIRITEZE 6 x 7 Tablets


24PROPLUS 8 x 24 Tablets


HEALTHCARE

SEXUAL HEALTH

Contra- ception


MEDICATED SORE THROAT

Cold & flu, including aches, pains, nasal

congestion and lowering temperature

COLD AND FLU REMEDIES

ADULT PAIN RELIEF

Fever (high temperature) and all types of pain including some of the below;

• Headaches • Migraine • Muscle aches • Back Ache/Pain • Dental Pain

FOR A ONE SHELF DISPLAY, WE SUGGEST YOU STOCK THE FOLLOWING RANGE:

1 SHELFPLANOGRAM

SHELF

1 SKUs SKUs298470 969101 NUROFEN TABLETS 12 x 12 TABLETS

464970 958072 ANADIN EXTRA 12 x 12 CAPLETS

105657 515292 BEST-IN IBUPROFEN 12 x 16 TABLETS

105635 515289 BEST-IN PARACETAMOL 12 x 16 TABLETS

247236 598669 CALPOL INFANT SUGAR FREE 100ML

548665 577099 CALPOL SIX PLUS 6 x 80ML

451008 451008 NUROFEN FOR CHILDREN STRAWBERRY 100ML

BESTWAY BATLEYS BESTWAY BATLEYS


KIDS’ PAIN RELIEF


DIARRHOEA RELIEF

HEA

RTBU

RN

A

ND

IND

IGES

TIO

N

126814 628615 LEMSIP MAX COLD & FLU 6 x 5 SACHETS

172327 675029 LEMSIP MAX COLD & FLU CAPSULES 6 x 8 CAPSULES

467519 467519 STREPSILS HONEY & LEMON 6 x 16 LOZENGES

64064 527103 GAVISCON LIQUID ANISEED 150ML

945921 527239 IMODIUM ORIGINAL 6 x 6 CAPSULES

221752 221752 DUREX EXTRA SAFE 6 x 6’S

SHELF 1

SHELF

1

SHELF 1 SHELF 1 Continued

HEALTHCARE

IF YOU HAVE A TWO SHELF DISPLAY, WE SUGGEST YOU STOCK THE FOLLOWING RANGE:

2SHELFPLANOGRAM




First Aid



Anti tiredness

Mentalalertness



ANTI- TIREDNESS


Contra- ception

ADULT PAIN RELIEF

Fever (high temperature) and all types of pain including some of the below;• Headaches • Migraine • Muscle aches • Back Ache/Pain • Dental Pain





SHELF 1

SHELF 2

See next pages for product details

SHELF

2

SHELF

1

HEALTHCARE

ADULT PAIN RELIEF






SHELF 1

2SHELFPLANOGRAM

SHELF

1 SKUs SKUs407775 564009 NUROFEN EXPRESS LIQUID CAPLETS 6 x 10 CAPLETS

298470 969101 NUROFEN TABLETS 12 x 12 TABLETS




787057 787057 PANADOL EXTRA ADVANCE 12 x 14 TABLETS



224477 224477 BEECHAMS FLU PLUS TABLETS 6 x 8 TABLETS

152282 152282 SUDAFED HEADACHE & CONGESTION CAPSULES 6 x 16 CAPSULES

410450 984225 BEECHAMS ALL IN ONE LIQUID 160ML

220921 220921 VENOS EXPECTORANT 100ML

SHELF

1



HEALTHCARE




First Aid



Anti tiredness

Mentalalertness



ANTI- TIREDNESS


Contra- ception

SHELF 2

2SHELFPLANOGRAM

SHELF

2 SKUs SKUs566942 527184 BONJELA TEETHING 15G



548665 577099 CALPOL SIX PLUS 80ML


475080 475080 ALKA SELTZER 6 x 10 TABLETS

581811 581811 RENNIE PEPPERMINT 12 x 24 TABLETS

105422 105422 GAVISCON DOUBLE ACTION 6 x 16 TABLETS



491440 491440 PIRITEZE 6 x 7 TABLETS

518138 113659 PROPLUS 8 x 24 TABLETS

171759 947328 SAVLON CREAM 30G

986546 986546 ELASTOPLAST FABRIC WATERPROOF 5 x 18 PLASTERS

221752 221752 DUREX EXTRA SAFE 6 x 6’S

SHELF

2



HEALTHCARE 3SHELFPLANOGRAM

IF YOU HAVE A THREE SHELF DISPLAY, WE SUGGEST YOU STOCK THE FOLLOWING RANGE:


COLD AND FLU REMEDIESADULT PAIN RELIEF


SHELF 1

COLD AND FLU

REMEDIES

SHELF 2

Coughs and sore throats

COUGH SYRUPS

Blocked nose, aches and fever

DECONGESTANT



Cold & flu, including aches,

pains, nasal congestion

and lowering temperature


KIDS’ PAIN RELIEF

FIRST AID SEXUAL HEALTHAll

allergiesincludinghayfever

ALLERGIES


HEARTBURN AND INDIGESTION

SHELF 3


DIARRHOEA RELIEF ANTI- TIREDNESS

SHELF

2

SHELF

1

SHELF

3

See next pages for product details

HEALTHCARE


COLD AND FLU REMEDIESADULT PAIN RELIEF


SHELF 1

SHELF

1

SHELF

1 SKUs SKUs407775 564009 NUROFEN EXPRESS LIQUID CAPLETS 6 x 10 CAPLETS

407786 564019 NUROFEN EXPRESS CAPLETS 6 x 12 CAPLETS

298470 969101 NUROFEN TABLETS 12 x 12 TABLETS



787057 787057 PANADOL EXTRA ADVANCE 12 x 14 TABLETS


716608 234167 LEMSIP STANDARD 12 x 5 SACHETS



224477 224477 BEECHAMS FLU PLUS TABLETS 6 x 8 TABLETS

3SHELFPLANOGRAM



HEALTHCARE

COLD AND FLU

REMEDIES

SHELF 2

Coughs and sore throats

COUGH SYRUPS

Blocked nose, aches and fever

DECONGESTANT



Cold & flu, including aches,

pains, nasal congestion

and lowering temperature


KIDS’ PAIN RELIEF SHELF

2

SHELF

2 SKUs SKUs566942 527184 BONJELA TEETHING 15G


548665 577099 CALPOL SIX PLUS 80ML

380560 380560 CALPROFEN 100ML


161208 161208 BENYLIN TICKLY 150ML

188630 508251 CAVONIA CHESTY COUGH 150ML

220921 220921 VENOS EXPECTORANT 100ML

410450 984225 BEECHAMS ALL IN ONE LIQUID 160ML

379483 379483 STREPSILS ORIGINAL 6 x 16 LOZENGES


20106 20106 NUROFEN COLD & FLU 6 x 8 TABLETS

152282 152282 SUDAFED HEADACHE & CONGESTION CAPSULES 6 x 16 CAPSULES

406471 406471 VICKS VAPOUR RUB 50G

3SHELFPLANOGRAM



HEALTHCARE

FIRST AID SEXUAL HEALTHAll

allergiesincludinghayfever

ALLERGIES


HEARTBURN AND INDIGESTION

SHELF 3


DIARRHOEA RELIEF ANTI- TIREDNESSSHELF

3

SHELF

3 SKUs SKUs581811 581811 RENNIE PEPPERMINT 12 x 24 TABLETS

581822 581822 RENNIE SPEARMINT 12 x 24 TABLETS

105422 105422 GAVISCON DOUBLE ACTION 6 x 16 TABLETS


561299 561299 ENOS FRUIT SALT 150G

475080 475080 ALKA SELTZER 6 x 10 TABLETS


81465 527229 IMODIUM INSTANT 6 x 6 TABLETS

491440 491440 PIRITEZE 6 x 7 TABLETS

518138 113659 PROPLUS 8 x 24 TABLETS

171759 947328 SAVLON CREAM 30G

986546 986546 ELASTOPLAST FABRIC WATERPROOF 5 x 18 PLASTERS

221752 221752 DUREX EXTRA SAFE 6 x 6 CONDOMS

221741 221741 DUREX THIN FEEL 6 x 6 CONDOMS

3SHELFPLANOGRAM



HEALTHCARE

Go to www.bestway.co.uk/categoryadvice

to find all Healthcare Category Advice information

and boost your profits today!

healthcare - bestway wholesale · indigestion, heartburn, acid indigestion, upset stomach and more...

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