case study marketing ppt bec bagalkot mba
TRANSCRIPT
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u ec : ar e ngmanagement
Case study
Submitted by BABASAB PATIL
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FACTS
Satish sehajpal was specialized in catering who has 20 years
work experience in air force.
After his father death he return back his native place Hyderabad.
Satish was searching for good occupation.
He observed advertisement that is sale of meat processing plant
and slaughter house.
That plant name is M/s Bindu & Gautam. The company earning
profit from the time it started.
Satish sehajpal could ready to spend to buy a plant
The deal went thoroughly, quickly & he was happy because of
being an industrialist.
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Cont
Satish felt that the local meat market was too wide to
be covered at ones it will turn to luck. The directions
of directions of sehajpal, the detailed study conducted
by dastidar.
After collecting the details he suggested that initially
M/s Bindu & Gautama Should concentrate on selling
their product in the states of Maharashtra & Andhra
Pradesh.
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Problems
The problem was most difficult area of working was Kickbacks,
speed money, tips etc
Secondly there was the problem of purchasing proper inputs and
organizing timely transportation.
Third & most important was quality control.
Arrangements of non accepted consignment or those returned
from abroad or not sent there at the least moment was a real
problem.
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The products which are exporting being reduced
or orders being cancelled sometimes.
And competition of Asia and African countries
had been viewing the meat markets in the
middle east.
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core problem
And actual the problem was after deciding to dobusiness in domestic market. And choose segment
of market for their product.
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Alternatives solutions
Upper segment of the market where the customer are
willing to pay additional prices of high quality and
packed meat. This segment would like fat free.
Institutional sale to hotels, restaurants, hospitals,
hostels it to take up the whole attention to increasednot only the output but a portion of the meat being
exported. To sale the product to middle level bazaar it require.
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Evaluation of alternatives
Upper segment Market
Advantage
This meat is contain fat free.
High quality
Low investment.
Time saving
This segment could consume all the additional
production being planned.
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Disadvantage: Customer have to pay additional price.
This product is not suitable for domestic market.
The little chances for returning the consignment.
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Institutional of sales
Advantages:
Bulk sale.
Lower prices
Not much advertising would be needed.
Disadvantages:
Change in bulk of packaging.
Here the product have to be changed to suit Indian
cuisine.
So time is consuming here.
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Middle level bazaar
Advantages Low price may increase the size of market.
Whole market will be covered.
Disadvantages
More time required.
More Advertisement expenses. High cost of production.
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justification
Here we selected second alternative because
Institutional markets are characterized by low budgets
and captive patrons.
Here zero level distribution channel is adapting,
Manufacturer
Customers
It absorbs not only the increased output but a substantialportion of the meat being exported.
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Cont..
Bulk packaging, it helps to reduce the cost of packaging.
Not much advertise would be needed.
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conclusion
Based on evaluation of all alternatives we came to knowthe institutional segment is more suitable for the M/s
Bindu & Gautama's company.