CASE STUDY THE FORD PINTOPresented By: Binsar, Chintya, Ricca, Rifky, Waila

Outlines :

ProblemsProblem Solving ApproachesClashes of ValuesWhat Would We Do?

PROBLEM :

Trial Code WorthPublications Human Values

PROBLEM SOLVING:

Add some technical improvement that cost extra $11 per car before it was releasedRecall the Pinto soonOffer a rubber bladder installment that cost $5.08 per carRelease the Pinto and hide everything from public

PROBLEM SOLVING:

Add some technical improvement that cost extra $11 per car before it was releasedRecall the Pinto soonOffer a rubber bladder installment that cost $5.08 per carRelease the Pinto and hide everything from public+ Maintain its integrity- Ford will lose its competitive edge in lucrative small-car market+ Ford looks responsible with its product- Lose its safety brand value, more cost is needed to settle.+ Ford looks responsible with its product- Lose its safety brand value+ Ford have a competitive edge in small-car market, gain more money.- If someone notices, Ford will come to an end.

Costs and Benefits analysis

PROBLEM SOLVING:

Add some technical improvement that cost extra $11 per car before it was releasedRecall the Pinto soonOffer a rubber bladder installment that cost $5.08 per carRelease the Pinto and hide everything from public

http://www.motherjones.com/slideshows/2012/08/economics-comics-dark-money/economix-lee-iacocca-pinto

http://www.prioritythinking.com/Portals/0/ford-pinto.jpghttp://news.google.com/newspapers?nid=950&dat=19780901&id=PkZQAAAAIBAJ&sjid=VlgDAAAAIBAJ&pg=4835,20327

CLASHES of VALUEs:Cost and benefits analysis and published it to public.News release that used to countering the points made by Mother Jones.

WHAT WOULD WE DO?RecallResearch and DevelopmentSocialization