case study: beiersdorf + drugstores perfect …
TRANSCRIPT
? !POS TUNING Udo Voßhenrich GmbH & Co. KG I Am Zubringer 8 I 32107 Bad Salzuflen I Germany I [email protected] I www.postuning.com
CASE STUDY: BEIERSDORF + DRUGSTORES
PERFECT PLACEMENT OF HAIR CARE PRODUCTS
poor visibility and orientation for shoppers, as some products are placed at the back of the bottom shelf some products are not stable enough; risk of tipping
THE
SITU
ATIO
N + 23.6 % sales in 4 months (4 test stores) rollout in 185 stores completed high satisfaction level of store employees and shoppers visibility and orientation has significantly improved reduced shelf maintenance less Out-of-Stocks
THE
R
ES
ULTPOS-T U-channel:
easy installation, 1 componentautomatic front presentation planogram sustainability through stickers with product images optimal stability, no domino effect easy to refill and remove
OU
R
SO
LUTI
ON