c2 marketing solutions

C2 MarketingSolutions www.C2MarketingSolutions.com

Innovative Customer Centric Marketing Solutions

Innovative Customer Centric

Marketing Solutions



What C2 Can Do For You

C2• Can help you better understand who your customers are and the products and services what they want to from you.

• We can help you identify your “best” customers

• We can help you uncover customers who can become your “best” customers.

• Ultimately we can help you bring in customers who are just like your best customers.

C2 Can help make a bigger impact when cross-selling your current customers. The more products and services each of your customers has, the longer they will remain a profitable customer. Basically, we can help make you more profitable one customer at a time!



The C2 Marketing Paradigm

AggregatedCustomer

Information

The Core of our Success




AggregatedCustomer

Information


We pull together all the available information you have everywhere in the bank and we consolidate itfor each customer household.

We can even add data that you don’t currently have but need in order to better market your services.




AggregatedCustomer

Information





AggregatedCustomer

Information

Direct Marketing

Methodology





AggregatedCustomer

Information

Direct Marketing

Methodology


Constructing your campaigns in a way that allows you to test various components or different offers. Each campaign is held accountable to specific business and learning goals.




AggregatedCustomer

Information

Direct Marketing

Methodology





AggregatedCustomer

Information

Direct Marketing

Methodology

EffectiveMarketingCampaigns




How We Work A comprehensive six step process

We offer a comprehensive service where we partner with you to audit and enhance all your customer information, identify cross-sell and new customer opportunities, prioritize them and then create and implement those marketing campaigns.

Data AuditData

EnhancementData

AnalysisOpportunity Assessment

CampaignRecommendations

CampaignImplementation

Or you can simple order “ala carte” and choose only those services that compliment the marketing systems and expertise that you have in-house.

The best part of working with C2 Marketing Solutions is you only need to “buy” the parts you need our marketing services that you need.



Data Audit

An in-depth look at ALL

the relevant information

captured and it’s potential

impact on the customer

segmentation and future marketing

opportunities.

How We Work



Data AuditData

Enhancement






opportunities.

Once all the company’s customer

related information has been collected and organized by household we can add

select critical missing

information.

How We Work



Data AuditData

EnhancementData

Analysis






opportunities.




information.

With all the customer

information collected and in

a workable format the fun begins with a

set of standardized and custom

reports. This is where we can

establish a baseline by

which to measure future

campaigns.

How We Work



Data AuditData

EnhancementData







opportunities.




information.








campaigns.

We have worked with you to list all the possible

marketing opportunities,

now we need to establish a

priority ranking of projects. This ranking can be based on total

projected assets/loans

collected , ROI or breakeven benchmarks.

How We Work



Data AuditData

EnhancementData








opportunities.




information.








campaigns.







Each marketing opportunity will

have a target segment(s), offer and product. At

this step we create the campaign.

This includes; the creative , media, call to action and any web site or

customer service support/training.

Learning objectives are established.

How We Work



Data AuditData

EnhancementData









opportunities.




information.








campaigns.










This includes; the creative, media, call to action and any web site or



We make the campaign

happen. Monitor results and match

it back to our initial strategy

and rationale for tactics. What

worked and what did not work as

well.

How We Work



Data AuditData

EnhancementData









opportunities.




information.








campaigns.










This includes; the creative , media, call to action and any web site or



We make the campaign

happen. Monitor results and match

it back to our initial strategy

and rationale for tactics. What

worked and what did not work as

well.

Results from campaigns are integrated back into reports and provide new customer information to develop new “smarter” campaigns.

How We Work



HighProfit

LowProfit

Low Loyalty High Loyalty

Encourage activity

Develop Loyalty Reward and Recognition

Increase Penetration

Strategy Overlay

Each one of your customersfits into one of the quads on theStrategy Grid.

At a strategic level this grid applies 4 top line strategies depending on the length of the relationship and the and number of products/services.

By applying a consistent strategy, progressive messaging, compelling offer and strong call to action you can significantly improve your marketing results.

And with a clear picture of your most profitable customers, we can begin to market directly to the same type of potential new customers.



We can show you how to mail less and get more business

0 20 40 60 80 1000102030405060708090100

Unsegmented

Database Marketing

% of Mail Quantity

% of Response

Direct/Database Marketing

60% of total responses by mailing 20% of the list



Client Roster

Bank of America, Cendant Travel, Cingular Wireless, Concurrent Technologies, EverbankFundQuest Software, Group1 Financial Software, Insti-Pro.com, The Optima Group, Readers Digest, The Strong Funds, TIAA-CREF, Transamerica Premier Funds, Vermont Federal Credit UnionWallStreetOffShore.comWells Fargo Home Mortgage .

C2

c2 marketing solutions

Business

relevant information

c2marketing paradigm

customer household

marketing services

profitable customer

available information

new customer opportunities

marketing campaigns