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WSI Overview

WHO IS WSI? WE’RE INDUSTRY LEADERS: Headquartered in Toronto, Canada, WSI has been developing profitable Internet Marketing strategies for businesses since the mid 1990s. Our network of certified Internet Marketing Consultants is the largest of its kind and we are ranked the #1 Internet Services Business in the world by industry-leading Entrepreneur magazine. WSI is committed to improving the profitability of our customers through the use of leading-edge digital technologies, delivered by knowledgeable and service-oriented Consultants. As more businesses join the struggle to harness the Internet’s potential for business growth and success, WSI is ready to effectively serve their needs with affordable Internet Marketing and innovative website solutions. PROVEN EXPERIENCE WORKING FOR YOU: Over the years we’ve seen the rise of the website as a service and distribution channel, the fall of the dot-coms and the explosive growth of Social Media. As the Internet continues to evolve, so do our systems, our products and our services. Today, emerging digital technologies and marketing techniques allow our Consultants to take their clients’ Internet presence to the next level, while never losing focus of our key goal—increasing a company’s profitability by building affordable Digital Marketing Solutions that work.

CUSTOMER FOCUSED: WSI listens and seeks to understand our customers’ businesses better, utilizing customer and Consultant feedback and expert research to find out what you need to grow your revenues online. We’ve learned that you want a trusted advisor who can simplify Digital marketing and help you choose the best options for your business needs. While WSI is constantly monitoring customer needs around the world, our Consultants are located where your business operates and understand local business conditions and opportunities.

STRATEGICALLY ALIGNED: As a leading provider of Digital Marketing Solutions to businesses worldwide, WSI has aligned themselves with industry leaders like Google, Lyris, SEMPO, MarketingSherpa, ReachLocal and Webex. This means that when you work with WSI you can be sure you’re working with a leading edge company that contributes and incorporates the best practices in our field.

Over the years our Consultantshave helped thousands of

businesses around the worldto grow and prosper online

and they’re ready to help yourbusiness too.

Our Services

Pay-Per-Click Services

Our campaign management services will track and measurethe effectiveness of your ads on a monthly basis. We'll work withyou to determine the most appropriate and effective goals for your PPC landing pages and advertising campaigns.

Campaign Management

Benefits

• Increase your sales• Lower your cost per sale• Get more visitors, leads, sales and customers• Maximize your Google Adwords budget• Professional brand promotion

WSI’s 5-Step Plan for Pay-Per-Click

Step 1: Create an informative webpage• Ensure there is a call-to-action

Step 2: Generate a list of keywords• Keywords that potential buyers would search• Identify your negative keyword list• Identify broad and exact matches phrases

Step 3: Build your campaign• Research bid prices on Google• Write your Google AdWords advertisements

Step 4: Monitor your results• Split test ads against each other to achieve higher click through rates

Step 5: Improve your performance • Rewrite ads to improve click through rates• Optimize landing pages to improve conversion rates• Improve you ROI by adjusting bid prices

Pay Per Click (PPC) advertising is an investment, and just like any other, it has to pay for itself. PPC is enormously powerful. You only advertise to people who are looking for what you have right now, and you only pay when they respond by clicking through to your website. The price is determined by an ongoing real-time bidding process that is based on true market values.

Our Services

Competitive Analysis

To be successful in online marketing, businesses must gain a search advantage over their competition. Not understanding your key competitor’s online activities will result in lost opportunities. It is important to know what your competitors are doing on the Internet, so that you can combat and reduce any advantage they have.

WSI’s Internet Competitor Analysis is developed to provide detailed information on how your competitors use Internet marketing to promote their products and services. This detailed report will help you understand your competitors’ strengths and weaknesses. Strategic use of this online business intelligence will help to strengthen your competitive advantage and improve your online business decision process.

Key Benefits

• Identify organic keywords that competitors are targeting• Identify competitor paid search strategies, keywords and ads• Work out competitors’ estimated monthly online marketing budget• Redefine your online business strategy against your competitors’ to Increase your Return on Investment (ROI ) • Identify email campaigns that your competitors are deploying and counter them with more relevant campaigns that generate a greater response

• Review of your site framework• Home page review of your top competitor sites• Competitor analysis of the top 10 websites in your industry• Competitors’ top 20 organic keyword phrases

Report Features

• Full competitor dashboard including PPC keywords, daily spend, web pages, keyword phrases etc.• WebScan audit of all competitors • Overall analysis of how you rate among your competitors

Report Contents

Our Services

Search Engine Marketing

What exactly is SEM?

When we talk about SEM (Search Engine Marketing) we are talking about marketing tactics like search engine optimization, PPC, social media optimization, display advertising and banner advertising.

• Get a custom-made plan for your website • Increase your site traffic • Generate quality leads naturally• Reach your customers where they are searching• Increase conversions by building your brand awareness

Benefits

If you want to rank #1 for your targeted keywords, you need to understand how search engines work. You must know what factors search engines use in ranking websites and how they “read” and “index”web pages.

At WSI, we have a 3-Step plan to help businesses like you to identify and create the quality website content that Google loves. We will also ensure that you are fully leveraging Search Engine Marketing (SEM) in your business to help drive you more revenue.

3-Step SEO Plan

Step 1: Dominate your particular industry sector• Identify your target audience • Set your website goals/ objectives• Understand what persuades your audience• Scout your competition

Step 2: Get your website ranked as high as possible • Ensure your site structure is search engine friendly • Identify the keyword phrases your audience use • Identify off-site activities that will get you links

Step 3: Track, Monitor, Adjust• Track your keyword rankings • Analyze your website’s visitor activity• Monthly reports detailing website performance• Provide recommendations for improvements

Our Services

Web Analytics

• Site Overview • Search Report• Data Dissection• What’s Changed• Campaign Report• Funnel Report• Click Fraud Report

• Easily measure performance of both online and offline marketing campaigns • Revenue tracking reports providing extreme ROI analysis• Easy to read graphs and pie charts provides a greater understanding of metrics

Benefits

Types of Reports

Every marketing campaign on the Internet needs to be tracked in order to make it successful. Afterplanning and implementation, tracking tools are necessary to calculate the ROI of a particular campaign. We provide you with a monthly report andmake suggestions where changes need to be made toimprove your Website Performance.

Web Analytics Helps You Understand

• Which keywords are attracting your most desirable business prospects• What advertising copy pulled the most responses• Which landing pages and content make the most money for you• How visitors found your website• Which pages and links are most popular• Whether or not your campaign is directing traffic to the correct pages• Visitor segmentation to identify the sources that generate first time and returning visitors

Our Services

Content Marketing Plan

Benefits

• Increase traffic to your site• More quality leads and sales• Greater customer reach• Build brand credibility and trust• Increase your ROI significantly• Generate more effective site copy that visitors will read

What You Can Expect

• Extend your online brand by increasing keywords featured in Google’s top 20 results• Decrease dependence on pay per click• Diversify ways to engage with your prospects

When you add relevant content to your website on an ongoing basis, generally monthly, the overall quality of your website increases and will then be recognized by search engines as a valuable content rich site. By optimizing content with relevant keywords, you will get organic (free) focused traffic driven to your site.

Every page is an opportunity to make a sale. This content on the page is an investment to your business, not a marketing expense. Our professionalcopywriters will create persuasion architecture andwrite your pages to convert internet visitors to customers and let your pages make the sales for you.

WSI’s 3-Step Approach

Step 1: Analyze your business objectives • Evaluation quality of existing website content• Identify goals and who you should be targeting

Step 2: Keyword research and content integration• Keyword analysis and research of target audience• Write and edit quality keyword rich content • Create press releases and distribute accordingly

Step 3: Management and measurement of results• Analysis of search engine rankings and site activity• Monthly reporting of results and site improvement• Recommendations on how we can continually increase your website’s content quality.

Our Services

Email Marketing

• Improve the quality of your current email list • Increase brand recognition• Drive repeat traffic to your business • Build long-term relationships• Increase overall sales

Our Objectives

• Provide customers with relevant business and industry news • Stay connected with your clients • More effective response rates than other marketing tactics • An inexpensive way to get more prospects to read about your business

Benefits

Email marketing is a proven method of keeping intouch with prospects and existing customers. It is a cost-effective solution to creating top of mindbrand recognition and increase sales.

Our Services

• Import existing email database into a leading-edge Email Marketing system• Integrate a subscribe form on the website to build the list• Create an email marketing campaign by providing content ideas that can be sent to your database• Develop an email marketing graphic template • Track and measure the open rate, click through rate, and order rate• Apply content and provide drafts for signoff of all email distributions

Our Services

Conversion Architecture

What is Conversion Architecture?

Conversion Architecture starts by defining your business goals and target audience, and then ensuring that every element of your site persuades visitors to take the desired actions.

These elements include: • Persuasive copy• Calls to action• Conversion tools

The guiding philosophy of Conversion Architectureis that all websites must have a persuasive purpose. Building your site with Conversion Architecture in mind will result in more visitors doing what you wantthem to online – whether that is signing up for a freeconsultation or buying a new product. Benefits

• Increase your site ROI potential• Create conversion paths in your site to better direct customers• Optimize your site layout according to best practices• Ensure visitors are able to navigate through your purchase funnels

The 40/40/20 Rule

Conversion Architecture follows the 40/40/20 Rule – 40% AudienceTargeting, 40% Offer and 20% Creativity. These figures come from the Direct Marketing Association (DMA) in its outliningof parameters that determine thesuccess of a marketing campaign.

WSI Conversion Architecture Chart

Break into the world of social media and create, brand and manage your online presence. WSI will show you how to leverage the social media frenzyto your advantage and capture the attention of thelargest growing audience online.

Whether you’re goal is to establish your brand, capture additional market share, or conduct real-timemarket research, social media should be part of anyserious online marketing strategy.

Social Media Services

• Social profile creation and management• Write and add 4 blog posts per month• YouTube – uploads of optimized videos• WSI’s “How to Social Media guide”• Social Media monitoring & listening of industry trends & brands• Social bookmarking links posted in top social networks• Monthly review detailing account activity and growth• One hour per month coaching via telephone• Introductory training on social media

• Facebook and LinkedIn • Personal and group profiles• Import contacts from Outlook• Join groups, populate group, addition of applications• Banner and text advertising campaign setup as well as management

• Capture the attention of the largest growing online audience• Conduct real-time market research• Interact and update easily• Build brand awareness affordably

Benefits

Social Profile Setup

Our Services

Social Media Marketing

Case Studies

Case Studies

Case Studies

Case Studies

Case Studies

Case Studies

Case Studies

Case Studies

Site Audit Reports

Sample Reports

Sample Reports

Internet Marketing Insight Reports

Sample Reports

Email Marketing Reports

Web Analytic Reports

Sample Reports

Sample Reports

Competitive Analysis Reports

SERVICES OVERVIEW

Our Consultants are the new breed of business advisors. Like your lawyer, your accountant, your stock broker—each a trusted business partner whose expertise you rely on to succeed—a WSI Digital Marketing Consultant is in your local community to ensure your business realizes the full profit potential offered by digital marketing technologies. In a nutshell, they are specially trained and certified Digital Marketing experts, ready to deliver consulting services that best meet your business needs and your budget.

The products and services described herein are the property of Research and Management Corporate (RAM), its affiliated or related companies and are provided by franchisees of the WSI IM franchise system.

©2010 RAM. All rights reserved.

For further information, contact your authorized WSI Digital Marketing Consultant