digital marketing company - seo services | internet marketing | ecommerce solutions - bonwic
TRANSCRIPT
Who is Bonwic & What They do?Bonwic is a complete digital marketing company offering
services in digital promotion and branding.It helps its customers to have better brand engagement
and messaging via web.In today’s world of internet consumers can now be very
selective about which brands they choose to interact with.
This platform has the ability to communicate customer’s thoughts and feelings globally.
Digital Marketing Overview1 What Is digital marketing?
2 Benefits of using digital marketing?
3 What does digital marketing consist of?
1. Digital Marketing Overview :-What is digital marketing?
“Digital marketing has become one of the most crucial and necessary mediums of marketing as it makes a strong impression on the viewer’s mind. And needless to mention that its a value for money marketing solution. But to achieve an effective marketing solution, you need to have a bang- on idea and the concept. Along with the communication being crisp, unique and innovative, such that it instantly grabs attention.”
2. 10 Benefits of using digital marketing?1) Driving new enquiries, sales and customers2) Get ahead of your competitors3) Your website showcases your business capabilities4) Build a great reputation for your business5) Digital marketing saves your money as well as
time6) It connects you with the mobile consumer7) It helps generate higher revenues8) It delivers higher ROI from your campaigns9) It connects you with consumers on the internet10) It generates higher conversion rates
3. What does digital marketing consist of? Key Components
Website Design (Responsive)Website Development Social Media MarketingSearch Engine Optimization Search Engine MarketingOnline Advertising(banner adds)E-learning toolsE-Mail MarketingAffiliate marketingPay Per Click (PPC)Content MarketingOnline Reputation Management(ORM)
Digital Marketing Overview :-What is Responsive Web Design?Responsive design is a
web design and development technique that creates a site or system that reacts to the size of a user’s screen. Responsive design will optimise a user’s browsing experience by creating a flexible and responsive web page, optimised for the device that is accessing it.
Advantages of Responsive Web DesignHigher Ranks in Google (SEO)Increased Sales and RevenueGreat User ExperienceSave time using analyticsSave money on mobile developmentNo more duplicate content penaltiesEnhanced offline browsing experienceStaying ahead of competitionStaying in businessThe Cool Factor
Digital Marketing Overview :-Website Development
A website is the first step which the customer takes towards knowing a brand. Website Development has become an integral part of Digital Marketing and a necessity for every brand, whether it’s small or big.
Digital Marketing Overview :- Benefits of using social media marketing
Increased Brand Recognition Improved Brand LoyaltyHigher Conversion Rates Increase SalesDistribute Content Improve Customer ServiceSocial Media Can Impact Your Organic Search ResultsYou Can Provide Value With Social MediaHigh Return on Investment (ROI)Content RemarketingDevelop New Business LeadsReal-time sales support Increased Web TrafficGrow Your Follower / Fan Base
Digital Marketing Overview :- Benefits of using Search Engine OptimizationFREE TARGETED TRAFFICThe Results Are Low CostIncrease in TrafficImprove Brand CredibilityDemand DrivenForces Your Business to Produce ContentSEO can Help You Achieve Your Business GoalsSEO Attracts PRYou Can Expand an Existing BusinessYou Cultivate Networking RelationshipsBetter ROIBrand AwarenessGlobal Reach
Digital Marketing Overview :- Benefits of using Search Engine MarketingSEM grabs the attention of your audience at
the right time.It’s easy and quick to implement.It’s measurable.It helps raise brand awareness.Immediate Traffic
Digital Marketing Overview :- Benefits of Using Online Advertisement(Banner Ads)It completes your branding circle. Avoid expensive long term contracts.Capturing the market through
remarketing/retargeting.Look like a big fish and gain trust. Benefit from “Geo-targeting.Entice your target by knowing their interests.Get the ads featured on relevant sites.Use complete transparency to your advantage. Take advantage of A/B split testing.Enjoy lower marketing cost.
Digital Marketing Overview :- Benefits of Using E-learning ToolsElearning can reduce the costs of education.Large and small corporations can save money when
they use elearning programs.Using elearning can increase productivity.Self-paced learning maximizes learning retention.ELearning is entertaining (most of the time).The flexibility of elearning courses allows you to
learn when its optimal.ELearning is accessible to people of all ages and
experiences.Elearning can companies the edge in their field.
Digital Marketing Overview :- Benefits of Using E-Mail Marketing It’s Easy to TrackGenerate Repeat Sales Increase Your Sales ConversionUp-sell and Cross-sell Products & ServicesGain Valuable Feedback from Your VisitorsDrive Web Users to Make Offline PurchasesStrengthen relationship with CustomersBuild your brandReach people on any device Increase website trafficGrow your audience Increase your valueAttract new clients Improve visibility
Digital Marketing Overview :- Benefits of Using E-Mail MarketingBroader MarketRepeated Customers – RecommendationsNo Additional Cost for AdvertisingTimetable FlexibilityVery Low Cost of Initial InvestmentVery Little RiskMinimum Operating CostsNo Limit In Profits – The Sky is the Only LimitMaking Money as you SleepRecurring Income for YearsNo Customer ServiceWorld Wide Web – Largest Market
Digital Marketing Overview :- Benefits of Using Pay Per Click(PPC)Instant resultsYou set your budget to control costs.You only pay when an interested person
clicks.PPC can show results very quickly.PPC data can inform your other marketing
channels.Share Keyword DataIntegrate E-Commerce Feeds into AdWords
ResultsUse Site Search Data to Inform PPC
KeywordsTest Strategic Organic Keywords with PPC
Digital Marketing Overview :- Benefits of Using Content Marketing Improve Search Engine Result SearchGenerate Online LeadsPromote Integrated MarketingDevelops lasting relationships with your audience Improves brand awareness and recognitionCreates loyalty and trust, with both your current customers and
prospectsHelps you to build authority and credibilityPositions your business as an expert in your industryGenerates traffic to your site to improve lead generationOpens a channel of communication through social shares and
commentsHelps your customer move through the purchase decision more
quicklyProvides value with no strings attached
Digital Marketing Overview :- Benefits of Using Online Reputation Management Improve satisfaction of customers by gaining feedback about the pros and
cons of products and services. Increase positive feedback of brand by initiating opportunities to discuss and
listen with consumers. Develop valuable insights regarding the competition and be knowledgeable
about the perception of customers about their products and services. Sustain value of shareholder by reducing risk by being alert to opinions and
feedback about the business. Boost more effective public relations by knowing who the real influencers are. Integrate the relationship between traditional forms of online media with
user generated content. Create early warning signals for proactive Public Relations Develop creative
yet affordable marketing strategies for reaching out to potential clients. Minimize internal costs by employing services that save money, effort, and
time. Identify loopholes for products and services that can be developed for niche
markets that are profitable.
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