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Internet Marketing Challenges & Solutions for BusinessJames Ruppel631-615-2983jruppel@wsidigitalmarketer.comhttp://jruppel.wsidigitalmarketer.com

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State of Internet MarketingIt is the Best of Times, it is the Worst of TimesSpeed of change hurtsGoogle makes 500-600 changes a year1.64 changes a day!+ Bing, Yahoo, Facebook, Twitter, Linked in, etc.

No signs its going to slow down

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Where business stands today Everybody (and their brother-in-law) is onlineBrick and Mortar stores compete with virtual storesUnfair playing fieldVirtual seller has little overhead(rent, employees, benefits, insurance, inventory, etc.)Virtual vendor spends all his/her time on Internet MarketingSells at ridiculously low prices

Competition is Greater TodayFor every search there are millions or billions of pages on the Internet1.65 BILLION for shoes (in 0.15 seconds)

Most people dont look past the first pageOr the first 3-5 results

Search engines are smarterGoogle, et all, have to deliver the most relevant results to youTheres competition for your searchesThe other search engines would like nothing more than to make Google the AOL of yesterdayThus the 1.64 changes per dayMakes it difficult to stay on topOn page 1In first 5 listings

The rules keep changingNo more:Keyword stuffingReciprocal linksLink farmsBrochure websites dont cut it anymoreFresh, Relevant Content is KingSearch Marketing is Essential Dont let your site be a billboard in the dessertTechnical Perfection is Required

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