buzz marketing
DESCRIPTION
What is Buzz MarketingBuzz Marketing examplesTRANSCRIPT
Shot of adrenaline and a chaser of product
information
A great PR vehicle
Principle: not to use a specific media
Combines a wacky, jaw-dropping event
or experience
Event or activity that generates publicity,
excitement, and
information to the consumer
Buzz Marketing
Buzz marketing is always about surprising and delighting the customers
It aims at targeting and occupying all channels of communications in order to create a significant “noise” and therefore interest in the market place for consumers to talk about the product and try it.
You have to clearly Identify Your Target Customer
Make sure that your product has a unique, stand out quality that your competitor does not provide
Build Your Reputation
Create the "Buzz”
Moreover…
- +
Buzz Marketing and story telling
Communicating by telling a story instead of telling the advantages of the product or the service
Myths, Stereotypes etc…
xamples
2 billboards, one on top of the other, are bound to make
people talk
"Get a Mac" campaign
The best job of the world on Hamilton Island
• Queensland tourism agency• 75 000 €• Hired by the Australien governement to stay 6 month on the island and maintain a blog in order to show vidoes and pictures• 350 applications 1 hour after the ad
A very successful Buzz!
Buzz marketing
• Creating excitement buildup leading to talk in the street
• Focus: the talking about your promotion
• Mail, SMS and web are integrated in a multi channelcampaign
Viral marketing
• Get your audience to do marketing for you
• Focus: The spreading of your message
• Web is a key element
THANK YOU
Filiz Ö[email protected]
Sehit Muhtar Bey Cad. No 9 4th Floor 0212 256 45 80 [email protected]