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BUZZ MARKETINGBY

DHANUSH MOHAN.C

14397022

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Concept◦  To fnd rele!nt !nd re!l"t#$e #n%or$!t#on !nd to

#nterpret #t.

◦  To cre!te #n%or$!t#on !nd to tr!n&$#t #t #!

#n%or$!l !nd per&onel co$$'n#c!t#on c(!nnel&)r!t(er t(!n *+ $!&& $ed#! !nd tr!d#t#on!l!dert#n,-.

BUZZ MARKETING

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Word-of-mouth

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Measuring/inuening !u""

N#el&en B'Metr#c& $e!&'re&/ !n!l+e& !nd leer!,e& t(e #n'ent#!lpoer o% onl#ne con&'$er&.

Co$$'n#&p!ce $!n!,e& c'&to$er coner&!t#on& #t( pr#!te onl#neco$$'n#t#e& on top#c& c(o&en *+ *'ne&&e&.

Ano! propo&e& onl#ne protot+pe& t(!t #n&t!ntl+ eole !ccord#n,to con&'$er %eed*!c5.

6C A,enc+ #ne&t#,!te& *r!nd& pot#on#n, percept#on& onl#ne !ndcorrect& t(#& pot#on#n, #% needed.

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E#am$%e-Red !u%%

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6n US 'n#ert#e&/ #t #& ! er+ co$$on ,(t.8ed B'll (#re& 'n#ert+ &t'dent& to dr#e!ro'nd #n t(e&e on c!$p'&/ !nd ,#e o't%ree c!n& o% 8ed B'll to &t'dent& (#ledr##n, *+.

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E&AM'(E -'aranorma% ati)it*

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'aranorma% Ati)it*

6t& &'cce&& !& d'e #n no &$!ll p!rt to !%!nt!&t#c #r!l $!r5et#n, c!$p!#,n.

 T(e $o#e !& #n#t#!ll+ rele!&ed to ! &$!ll

n'$*er o% c#t#e& (oeer/ !%ter t(e ,oo&e"*'$p #nd'c#n, tr!#ler/ ! c!ll to !ct#on!ppe!red pro$pt#n, %!n& to de$!nd t(e$o#e pl!+ #n t(e#r c#t+.

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The ethia% de!ate

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:e+ #&&'e&◦ B' $!r5et#n, c!n onl+ !$pl#%+ e;#&t#n,

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