s3 buzz marketing for startups
Post on 17-Oct-2014
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S3 Buzz, the fastest way to more mentions and reach. With the majority of purchase decisions and general awareness are based on public mentions and recommendations, smart marketer will want to capture the 'customer voice' and help others to make a well educated purchase decision.TRANSCRIPT
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S3 Buzz
For Startups
2 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
80% of purchase decisions
are based on mentions
and recommendations
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How is
your startup
cutting through
the noise?
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Success Stories
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Since we started in February 2013
350+ Buzz Campaigns
Over ½ Million Mentions
Over 5,000 Buzz supporter
Over 5 Million target URL visits
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San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
S3-Buzz™ Success Stories
Annual DA Conference European Commission 90+ Million in reach (data by EC) “Trending” on Twitter in several countries
OpenStack Conference 3,000+ mentions per day Resulting in media coverage Outbuzzing everybody
Cloud War – 7,000+ mentions/day Making the “Top News” on Twitter Outbuzzing the 800 pound gorilla
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Buzz Marketing Success
Making Twitter Top News Getting Media Coverage Outbuzzing the competition
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350+ Buzz Stories
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The Problem Society3 is solving
Your early users, friends, connections are all happy to talk
about you. Now YOU must help them with a
story and a place to share!
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How Buzz works
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Cutting out slow and inefficient conventional mass marketing
Email?
87% of all emails never make it to an inbox
Most of the rest is still ignored
Instead – use what many read:
Twitter, Facebook, LinkedIn timelines
And those who are less engaged, still listen to the active networker at the water cooler (Influential Talkatives)
Bring in fast and fun viral buzz marketing
Go direct to those who are talkative
By using Buzz - even more people recognize your efforts
12 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
S3-Buzz Technology:
The fastest way to
increase mentions
and reach
1) Create a simple story 2) Make it easy to share on networks you prefer with just a few clicks!
13 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
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How Buzz creates the Buzz
You create little stories and Buzz makes it available – every day
You ask your friends, beta users, contacts, investors… to help spread the word online.
You and your team will most likely have more than 500 connections all together.
Each of those connections will have on average more than 500 connections as well.
That makes a staggering: 250,000 connections!
The S3 Buzz team is bringing another 1 Million connections to the party
When they all talk to their connections… it is buzzing
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Grow awareness by stimulating others to talk about you
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San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Superior economics
Even on small Buzz campaigns
3,477 Click Through From 1,173 Mentions
In one week
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San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Sustainable success!Take advantage from new dynamics:
What’s posted on the web,
Stays on the web Conventional advertising just evaporates
18 © Copyright Society3 - 2012
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Get more
buzz for your
Startup
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San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Pr
We help you
on every step
of the way…
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1) See it for yourself
2) Get in touch
+1 (650) 384.0057
Thank You
© 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from Society3 Group Inc. USA
Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057
+1 (650) 384 0057 [email protected]
http://Society3.com
http://xeeme.com/society3
Current Buzz Campaigns