s3 buzz marketing for startups

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© Copyright Society3 Group Inc 2013 #S3 S3 Buzz For Startups

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S3 Buzz, the fastest way to more mentions and reach. With the majority of purchase decisions and general awareness are based on public mentions and recommendations, smart marketer will want to capture the 'customer voice' and help others to make a well educated purchase decision.

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Page 1: S3 Buzz Marketing For Startups

© Copyright Society3 Group Inc 2013 #S3

S3 Buzz

For Startups

Page 2: S3 Buzz Marketing For Startups

2 © Copyright Society3 - 2012

San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

80% of purchase decisions

are based on mentions

and recommendations

Page 3: S3 Buzz Marketing For Startups

3 © Copyright Society3 - 2012 #Society3

How is

your startup

cutting through

the noise?

Page 4: S3 Buzz Marketing For Startups

© Copyright Society3 Group Inc 2013 #S3

Success Stories

Page 5: S3 Buzz Marketing For Startups

5 © Copyright Society3 - 2012 #Society3

Since we started in February 2013

350+ Buzz Campaigns

Over ½ Million Mentions

Over 5,000 Buzz supporter

Over 5 Million target URL visits

Page 6: S3 Buzz Marketing For Startups

6 © Copyright Society3 - 2012

San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

S3-Buzz™ Success Stories

Annual DA Conference European Commission 90+ Million in reach (data by EC) “Trending” on Twitter in several countries

OpenStack Conference 3,000+ mentions per day Resulting in media coverage Outbuzzing everybody

Cloud War – 7,000+ mentions/day Making the “Top News” on Twitter Outbuzzing the 800 pound gorilla

Page 7: S3 Buzz Marketing For Startups

7 © Copyright Society3 - 2012 #Society3

Buzz Marketing Success

Making Twitter Top News Getting Media Coverage Outbuzzing the competition

Page 8: S3 Buzz Marketing For Startups

8 © Copyright Society3 - 2012 #Society3

350+ Buzz Stories

Page 9: S3 Buzz Marketing For Startups

9 © Copyright Society3 - 2012 #Society3

The Problem Society3 is solving

Your early users, friends, connections are all happy to talk

about you. Now YOU must help them with a

story and a place to share!

Page 10: S3 Buzz Marketing For Startups

© Copyright Society3 Group Inc 2013 #S3

How Buzz works

Page 11: S3 Buzz Marketing For Startups

11 © Copyright Society3 - 2012 #Society3

Cutting out slow and inefficient conventional mass marketing

Email?

87% of all emails never make it to an inbox

Most of the rest is still ignored

Instead – use what many read:

Twitter, Facebook, LinkedIn timelines

And those who are less engaged, still listen to the active networker at the water cooler (Influential Talkatives)

Bring in fast and fun viral buzz marketing

Go direct to those who are talkative

By using Buzz - even more people recognize your efforts

Page 12: S3 Buzz Marketing For Startups

12 © Copyright Society3 - 2012

San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

S3-Buzz Technology:

The fastest way to

increase mentions

and reach

1) Create a simple story 2) Make it easy to share on networks you prefer with just a few clicks!

Page 13: S3 Buzz Marketing For Startups

13 © Copyright Society3 - 2012

San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

Page 14: S3 Buzz Marketing For Startups

14 © Copyright Society3 - 2012 #Society3

How Buzz creates the Buzz

You create little stories and Buzz makes it available – every day

You ask your friends, beta users, contacts, investors… to help spread the word online.

You and your team will most likely have more than 500 connections all together.

Each of those connections will have on average more than 500 connections as well.

That makes a staggering: 250,000 connections!

The S3 Buzz team is bringing another 1 Million connections to the party

When they all talk to their connections… it is buzzing

Page 15: S3 Buzz Marketing For Startups

15 © Copyright Society3 - 2012 #Society3

Grow awareness by stimulating others to talk about you

Page 16: S3 Buzz Marketing For Startups

16 © Copyright Society3 - 2012

San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

Superior economics

Even on small Buzz campaigns

3,477 Click Through From 1,173 Mentions

In one week

Page 17: S3 Buzz Marketing For Startups

17 © Copyright Society3 - 2012

San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

Sustainable success!Take advantage from new dynamics:

What’s posted on the web,

Stays on the web Conventional advertising just evaporates

Page 18: S3 Buzz Marketing For Startups

18 © Copyright Society3 - 2012

San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

Get more

buzz for your

Startup

Page 19: S3 Buzz Marketing For Startups

19 © Copyright Society3 - 2012

San Francisco, CA + 1 (650) 384-0057

Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3

© Copyright Society3 - 2012

Pr

We help you

on every step

of the way…

[email protected]

Page 20: S3 Buzz Marketing For Startups

20 © Copyright Society3 - 2012

1) See it for yourself

2) Get in touch

+1 (650) 384.0057

Thank You

© 2012 Society3 Group Inc. Society3 and Society3 Academy are trademarks of Society3 Group Inc. All rights reserved. This content is protected under the copyright law of the United States. It is prohibited to make full or partial copies or extractions of this documentation without the explicit written approval from Society3 Group Inc. USA

Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (650) 384-0057

+1 (650) 384 0057 [email protected]

http://Society3.com

http://xeeme.com/society3

[email protected]

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