Building a Professional Email Template: A Checklist

By Wired Marketing

If you’ve ever started to build an email

template, you know how many factors

there are to consider…

Images, call to actions, copy,

branding…

The list goes on…

But don’t worry.

We’ve compiled this easy to use checklist so that no part of your email template

is forgotten about.

Take a look at the 9 things you simply cannot miss…

1. Send Plain text and HTML

Some email users prefer different types of email. By sending both types of email to ensure all of your contacts can understand the email content and have the same user experience.

2. Build a clean design

Your email should be uncluttered

and easy to read. Make is obvious

where the contact should be

aiming their attention

3. Add some colour

Including colour as part of your email can really help it stand out within

the inbox.

4. Break up text with bullet points

Email users scan content. Make your paragraphs easy to use by using

bullet points or small paragraphs

5. Include a Call to Action

Tell your contact what they should do after reading your email. Do you want them to download a document, fill out

a form, or request a call back?

6. Use visually striking images

Add some visual content to your emails by including images. Make sure you have a balance of text and images, ideally 60%

text and 40% images.

7. Add social sharing buttons

Encourage contacts to become your advocates. Tell them to share your template across their social networks. Make sure the icons are well

placed and easy to click.

8. Include contact information

Your contacts should be able to easily contact you if they have any questions.

Include your phone number, email address and social accounts in an obvious place.

9. Don’t forget Unsubscribe links

Make sure your email includes an Unsubscribe

link in a prominent place.

It’s the law to include this.

@Wired_Marketing

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