P R O D U C E D B Y

INDUSTRY CITY @BUSH TERMINAL

241 37TH STREET @ 2ND AVE

SUNSET PARK, BROOKLYN 11232

N/D TRAIN TO 36TH STREET BROOKLYN

OCTOBER 2-5, 2014

INDEX- THE PARTNERSHIP OPPORTUNITY

- THE EVENT

- CHARITY BENEFICIARIES

- AUDIENCE PROFILE

- PUBLIC RELATIONS EXPOSURE & ENGAGEMENT

- TITLE SPONSORSHIP

- PRESENTING SPONSORSHIP

- SUPPORTING SPONSORSHIP

- DONATING SPONSORSHIP

- FINAL NOTE

- CONTACT INFO

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“DESIGNS OF THE TIMES” (SS2015 COLLECTIONS)

FASHIONWEEKB R O O K L Y N

P A R T N E R S H I P O P P O R T U N I T Y

Fashion Week Brooklyn (FWB) is a bi-annual international collection show founded

by the 501c3 non-profit, the BK Style Foundation (BSF). FWB has emerged as one

of the leading fashion events showcasing the talent of aspiring and established

designers from across the globe. Attendees include a diverse spectrum of socially

conscious, influential, fashion-forward men and women.

 

Established in 2006, BSF, has devoted each season of FWB to support charitable

organizations including the (Soles4Souls Foundation, MTV Staying Alive Founda-

tion and Build A Better Planet). BSF lends a voice to social issues including human

rights, HIV/AIDS awareness, eco-friendly initiatives, poverty, community develop-

ment and leadership training.

 

FWB offers a marketing partnership platform for select companies to build their

brand, align with noted philanthropic organizations and connect with a distinct

targeted audience.

On March 4, 2014, Brooklyn Borough President formally endorsed Fashion Week

Brooklyn as the official Fashion Week of the borough..

Recognized as Brooklyn’s premiere fashion event, Adams’ vast philanthropic ef-

forts and passion for Brooklyn, ensures that the fashion and cultural arts commu-

nities will continue to flourish. BSF is excited to begin a new creative journey with

the Brooklyn Tourism Authority under Adams’ vision and leadership.

 

View highlights from the past season at:

http://www.fashionweekbrooklyn.com

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T H E E V E N T “DESIGNS OF THE TIMES”(SPRING/SUMMER 2015 COLLECTIONS)

LOCATION:

Industry City @ Bush Terminalwww.bushterminal.com  DATE:

October 2-5, 2014 DAILY SCHEDULE:

• 6:30pm Red Carpet and VIP Reception • 7:00pm Cocktail Reception & Silent Auction • 7:30pm Runway Fashion Show The VIP Cocktail Reception

Features a premium bar and DJ Spring/Summer 2015 “Designs of the Times” the Runway Collection

Fashion Week Brooklyn collection show will showcase the leading emerging designers in the fashion industry. The opening evening showcase of Eco Friendly (making vintage trendy and modern), evening two and three will showcase ready-to-wear and Couture collections. The Closing evening will showcase wearable technology designs.

View highlights from the past seasons at:

http://www.fashionweekbrooklyn.com

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C H A R I T Y B E N E F I C I A I R E S

THE AUCTION

Build A Better Planet (BABP), a non-profit organization promoting sustainability,

partnered with FWB to curate the eco-friendly opening evening (www.buildabet-

terplanet.org). The evening will focus on promoting awareness about protecting the

environment through fashion and raise funding for supporting charities of FWB.  

Guests can participate in a silent auction. Previous auctioned items include a trip for

two to unique eco-destinations: The Clifton South Beach Hotel (located in Miami), the

Estacion Biologica Laguna de Apoyo (Nature Reserve) located in Nicaragua.

About SpinGreen

SpinGreen provides tailored, easy and convenient recycling solutions for businesses,

schools, buildings and charities. SpinGreen is committed to keeping textiles out of

landfills, creating jobs here at home and abroad. SpinGreens unique business model

leaves an extremely small carbon footprint and a better planet for the next

generation. We give clothes another chance!

info@spingreen.com

Art in Motion

ART in Motion is a non-profit lending a voice to incredible young talent from the

inner-city who have a burning desire to be part of something greater than themselves.

An emphasis on charity, social consciousness, artistic freedom and global harmony

are strongly supported.

Over the past several years, Founder Monica Watkins has managed artists and

organized and produced numerous charity events, concerts, and art exhibits

throughout NYC.

Collectively, Monica Watkins and her kids have raised thousands of dollars for Hous-

ing Works in NYC, Haiti’s Hope, The Diakonos Orphanage & Konbit Mizik in Port-au-

Prince, Haiti, and Doctors Without Borders for the Japan Disaster Relief Effort.

http://artinmotionshow.org/

Soles4Souls®

Soles4Souls collects new shoes to give relief to the victims of abject suffering and

collects used shoes to support micro-enterprise efforts to eradicate poverty.

Donating parties are eligible for tax advantages.

Visit www.giveshoes.org for more information.  

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A U D I E N C E P R O F I L E

AVERAGE ATTENDENCE (EACH EVENING)

500+ average attendees per show

AGE

25-64 primary / 30-40 core

 

GENDER

40% male / 60% female

 

HOUSEHOLD INCOME

60K+ average attendee

 

ATTENDEES

Celebrities, Socialites,

Fashion Industry Executives and buyers,

Designers, International

Marketing & Sales Executives,

Magazine Publishing Executives

& Editors, Charitable Donors,

Models, Financial Services

Leaders and investors, Actors,

and Artists.

NOTABLE POLITICAL GUESTS/SUPPORTERS:

Brooklyn Borough President Eric L. Adams

Former Brooklyn Borough President Marty Markowitz

Public Advocate Letitia James

2013 Mayoral candidate Christine Quinn

Senator Kevin S. Parker

Council Member Laurie Cumbo

Kings County Supreme Court Judge Sylvia Ash

Council Member Robert Cornegy Jr.

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PAST ATTENDEES:

Entire Cast of Bravo TV Real Housewives of New York

Supermodel Stacey McKenzie

Rosie Perez (actress)

Actor Evan Ross (son of Diana Ross)

Atiba Newsome- Celebrity Fashion Stylist

Kat Deluna- Dance-pop artist

Former NBA player Eric Williams

NFL player Alvin Bowen (Denver Broncos)

Tyler Bates- Barclays Center Executive

Eric Johnson- NYC Economic Development Center Executive

Actor Justin Davis- (Boardwalk Empire on HBO)

Reality TV Star Ramoza Rizzo- Mob Wives

Cast of TLC Reality Show- Starter Wives

Candy Washington- Fashion Expert/TV Personality

Carlo Scissura (Brooklyn Chamber of Commerce President)

Monica Watkins (Ford Model/Philanthropist)

Derek Warburton (Celebrity Fashion Stylist/TV Personality)

P. R . E X P O S U R E

PAST PRESS COVERAGE:

SAVE THE DATE SENT TO 5,000+

• Invitation sent to 1500+

• General info and after parties sent to 15,000+

 

POSTAL

• Event Invitation sent to 500

SOCIAL MEDIA EXPOSURE

• Engagement 25,000+

+Instagram

+Facebook

+Pinterest

+Twitter

+LinkedIn

+Youtube

PRINT INCLUSION

• Daily News

• Village Voice

• Time Out NY

• AM NY

• Metro NY6

SAVE THE DATE SENT TO 5,000+

• Invitation sent to 1500+

• General info and after parties sent to 15,000+

E X P O S U R E A N D E N G A G E M E N T

Brand partners receive high profile exposure and the opportunity to engage audience members at the event

Exposure * • Signage • Gobo Projections • Video Screen Display • Gift Bag Inclusion Consumer Engagement * • Product Display Demonstrations • Member Acquisition • Data Capture • Product Sampling • Promotional Contests *All activation is subject to FWB approval

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ALL SPONSORSHIPS ARE TAX DEDUCTIBLE

Fashion Week Brooklyn can customize a partnership program to address the specific needs of your particular brand. Sponsors/Partners Can negotiate a couple of seasons as part of the sponsor/partner agreement, for Fashion Week Brooklyn Season Calendar

FALL/WINTER 2014 COLLECTIONSMARCH 13-16 , 2014

SPRING/SUMMER 2015 COLLECTIONSOCTOBER 2-5, 2014

FALL/WINTER 2015 COLLECTIONSMARCH 12-15 , 2015

S P O N S O R S / P A R T N E R S O F F E R

PREVIOUS/CURRENT SPONSORS:

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FALL/WINTER 2015 COLLECTIONSMARCH 12-15 , 2015

PREVIOUS/CURRENT SPONSORS:

FWB Street Banners Fashion Week Brooklyn Street Banners 4 weeks of advertising.(including production)

There are approx. 60 banners. In our target areas, you can choose where these banners will be located along the route.

Email us for more info: info@fashionweekbrooklyn.com

S T R E E T B A N N E R S

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Your company will have naming rights @Fashion Week Brooklyn, i.e. “‘Your Brand’ Fashion Week Brooklyn”.

For the current season.

A Title Sponsorship commitment by August 15, 2014.

A special press conference announcement stating your company sponsorship, including a press release detailing

your sponsorship will be included in the partnership agreement.

• 12 Street Banners including company info/logo placement

• Recognition on all Event material

• Recognition at all event activities

• Two full page advertisements within the event program.

• Sponsors will be entitled to a logo placement on our website sponsor page www.fashionweekbrooklyn.com,

which gives a direct link to the Sponsor’s website and will also link to all our blog and social network pages.

• Inclusion of your Company name and logo on all posters, banners and flyers, with prominent placement

as a Title Sponsor.

• Inclusion of your company logo on the press wall, placed exclusively on the red carpet, this will be in conjunction

with other Key sponsors.

• Logo inclusion within all print advertising.

• Logo placement and recognition from the runway at the Event

• Video spot / logo inclusion on Event Video Screens

• Inclusion of promotional materials/thank you in post-event mailing and email blast.

• On-site activation area for product engagement

• Sampling/placement opportunity in VIP & attendee gift bag

• 20 VIP tickets

Custom Promotion

Title Sponsors may also opt to add custom elements to their participation: a press secretariat that is outfitted with

tools for the working media, a lounge for models to relax before and between the shows. A salon that accessory run-

way shows, specially outfitted newsboys distributing a show broadsheet and exclusive samples. All are lively possibili-

ties for the discerning marketer demanding a distinctive presence at Fashion Week Brooklyn.

T I T L E S P O N S O R $125,000(label as the event title sponsor)

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P R E S E N T I N G S P O N S O R $75,000

Your Company logo and name, as the PRESENTING Sponsor on our website and all of the event

marketing materials.

Presenting Sponsorship commitment by August 15, 2014.

A special press conference announcement stating your company sponsorship, including a press release detailing

your sponsorship will be included in the partnership agreement.

• 8 Street Banners with company logo/info

• Recognition on Event Invite

• Recognition on all Event activities

• One full page advertisement within the events program.

• Sponsors will be entitled to a logo placement on our website sponsor page www.fashionweekbrooklyn.com,

which gives a direct link to the Sponsor’s website and will also link to all our blog and social network pages.

• Inclusion of your Company name and logo on all posters, banners and flyers, with prominent placement as a

Presenting Sponsor.

• Inclusion of your company logo on the press wall, placed exclusively on the red carpet., this will be in

conjunction with other Key sponsors.

• Logo inclusion within all Print Advertising

• Brand recognition from the runway at the Event

• Video spot/logo inclusion on Event Video Screens

• Sampling/placement opportunity in VIP gift bag & attendees gift bag

• 15 VIP tickets

Custom Promotions

Presenting Sponsors may also opt to add custom elements to their participation: a press secretariat that is outfit-

ted with tools for the working media, a lounge for models to relax before and between the shows. A salon that

accessory runway shows, specially outfitted newsboys distributing a show broadsheet and exclusive samples. All

are lively possibilities for the discerning marketer demanding a distinctive presence at Fashion Week Brooklyn.

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$75,000

Your Company logo and name, as the SUPPORTING Sponsor on our website and all of the event

marketing materials.

Supporting Sponsorship commitment by August 15, 2014.

A special press release distributed to the press/media announcing your company sponsorship as

Supporting Sponsor.

• 4 Street Banners with company logo/info

• Recognition on Event Invite

• Recognition on all Event activities

• One full page advertisement within the event program.

• Sponsors will be entitled to a logo on our website sponsor page www.fashionweekbrooklyn.com,

which gives a direct link to the Sponsor’s website and will also link to all our blogs and social

network pages.

• Inclusion of your Company name and logo on all posters, banners and flyers, with prominent

placement as a Supporting Sponsor.

• Inclusion of your company logo on the press wall, place exclusively on the red carpet., this will be in

conjunction with other Key sponsors.

• Logo placement at the Event

• Logo inclusion within all Print Advertising

• Video spot/logo inclusion on Event Video Screens

• Sampling/placement opportunity within VIP gift bags and general attendees gift bags

• 10 VIP tickets

CUSTOM PROMOTION

Presenting Sponsors may also opt to add custom elements to their participation: a press secretariat

that is outfitted with tools for the working media, a lounge for models to relax before and between the

shows. A salon that accessory runway shows, specially outfitted newsboys distributing a show broad-

sheet and exclusive samples. All are lively possibilities for the discerning marketer demanding a distinc-

tive presence at Fashion Week Brooklyn.

S U P P O R T I N G S P O N S O R

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$50,000

Donating: $20,000

Inclusion of your company name in the event program and within the sponsors credit page, distributed

over the four (4) days of the event as a Donating sponsor/partner.

• Logo placement at the Event

• 1/2 page advertisement within the event program.

• Sponsors will be entitled to a logo on our website sponsor page www.fashionweekbrooklyn.com,

which gives a direct link to the Sponsor’s website and will also link to all our blogs and social

network pages.

• Brand inclusion in electronic and paper invitations

• Sampling/placement opportunity in attendee gift bag

• 5 VIP tickets

Charitable: $10,000

Your company name in the event program and within the sponsors credit page, distributed over the four

(4) days of the event as a Charitable sponsor/partner.

 

• 1/4 page advertisement within the event program

• Sponsors will be entitled to a logo on our website sponsor page www.fashionweekbrooklyn.com,

which gives a direct link to the Sponsor’s website and will also link to all our blogs and social

network pages.

• Logo placement at the Event

• Sampling/placement opportunity in attendee gift bag

• 5 VIP tickets

 

Gift: $7,500 - $1,500 (show your generosity)

• Business Card advertisement within the event program

• Sponsors will be entitled to a logo on our website’s sponsor page www.fashionweekbrooklyn.com,

which gives a direct link to the Sponsor’s website and will also link to all our blog and social

network pages.

• Sampling/placement opportunity in attendee gift bag

• 5 Reserved seating tickets

D O N A T I N G S P O N S O R S

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F I N A L N O T E

Fashion Week Brooklyn

Fashion Week Brooklyn is one of the industry’s most unique style branding events to come to the

fore in recent years. FWB attracts a guaranteed audience of those at the forefront of fashion and the

arts; the personalities typically written about and photographed in the fashion style bibles.

Participation in this event can have unprecedented up-tick effects on existing brands. It can catapult

a new brand into the limelight, to just the right audience.

Alignment with Fashion Week Brooklyn and its parent non-profit, the BK Style Foundation will greatly

impact the career of aspiring designers based in Brooklyn and around the world.

Supporting Partners:

Brooklyn Borough President, Eric Adams

Brooklyn Tourism Authority

BRIC

Restoration Plaza

Senator Kevin Parker

Council Member Laurie Cumbo

Council Member Robert E. Cornegy Jr.

City Point Brooklyn

CUNY

Splash PR

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C O N T A C T I N F O

Sponsorship & Partnership Consultant

Orange Peel SLGary Thoulouisgary.thoulouis (skype)+34 617 229 454 (mobile)gary.thoulouis@orangepeelpr.com

View highlights from the past seasons at:http://www.fashionweekbrooklyn.com

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