second annual the reality of fashion the reality of aids 2014 sponsorship deck- ny fashion week

1THE REALITY OF FASHION / THE REALITY OF AIDS

SPONSORSHIP BROCHURE

Friday September 5th 2014

The Reality of FASHIONThe Reality of AIDS

www.realityontherunway.com

A NEW YORK CITY CELEBRITY FASHION WEEK EVENT

Second Annual


03 INTENT LETTER 04 EVENT OVERVIEW 06 TITLE SPONSORSHIP 06 GRAND SPONSORSHIP 07 GOLD SPONSORSHIP 07 SILVER SPONSORSHIP 08 FACTS09 SPONSORSHIP CONTRACT10 TERMS & CONDITIONS

TABLE OF CONTENTS


INTENT LETTER

Our goal for The Reality of FASHION The Reality of AIDS 2014 is to each year present a one of a kind celebrity New York City Fashion Week runway event. For the last RFRA over 27 female reality stars and celebrities that have appeared on reality television walked the runway in honor of HIV/AIDS. With a turnout of 400+ and over 12 sponsors we could not have asked for more. For 2014 we plan to take RFRA to the next level with a runway filled with both male and female celebrities to truly raise AIDS Awareness and Funds.

This event will combine all aspects of what truly make a celebrity event breathtakingly unique:• Extreme Press Coverage and Attendance• A Star Studded Evening Both Attendee Wise and On The Runway• Awe-Inspiring Designer Fashions• An Exciting Runway Show• One Unforgettable Evening!

A brief letter is not enough to fully define our intentions for such an outstanding event, express our level of excitement for this project, nor does it demonstrate our company’s talent. As such, I look forward to hearing from you so that we may further discuss how we can bring this partnership and your sponsorship participation to fruition. If you have any questions we can be reached at 1.877.841.7244 or via-email at [email protected] look forward to working with you, and if the below packages do not fit your needs; we are open to discussing any way in which we may be able to accommodate you and customize one for your company.

Thank you in advance for your time and consideration

Monique TatumPresident & CEOBEAUTIFUL PLANNING MARKETING & PR

We hope that you find our sponsorship brochure beneficial The Reality of FASHION The Reality of AIDS Second Annual New York Fashion Week Runway Show, exciting, interesting, and most importantly, an event that your company or brand would love to be a part of.


EVENT OVERVIEW

ABOUT THE REALITY OF FASHION THE REALITY OF AIDS Male and Female Reality Stars and celebrities that have appeared on reality television will join forces on September 5th 2014 in New York City to walk the runway for this second annual event. The goal of the evening is to raise both awareness and funding that will directly benefit the 2014 AIDS organization of choice. There is an estimated 300,000 people within the U.S., that are affected with HIV/AIDS, and do not know it. Our goal is to raise $1 to represent every single one of those people, increase awareness, and work to end this devastating epidemic. The Reality of FASHION The Reality of AIDS will feature two designers, one women’s couture designer and one men’s designer whose pieces will be sold online following the event with a hefty portion of the proceeds being added to the AIDS Fundraising goal. All pieces will be modeled by reality stars and celebrities. The event will accommodate approximately 400 people in person which will include celebrity attendees, athletes, well known music artists, and societies elite. An estimated additional 100 attendees will be mainstream media for Television, radio, print magazines, newspapers, online & more.


ABOUT THE VENUEThe Dimenna Center is a spectacular 20,000-square-foot venue offering a variety of beautiful, welcoming special event spaces for Fashion. Designed by renowned architecture firm H3 Hardy Collaboration Architecture, the facility meets the diverse needs of the New York City Social scene with seven flexible rooms. Shows that have previously taken place here include numerous Mercedes Benz Designers, Mary Kate & Ashley Olsen and more.

EVENT OVERVIEW

WHY SPONSOR?Join us at The Reality of FASHION The Reality of AIDS 2014 to connect with hundreds of qualified consumers or prospects, and network fashion, luxury, lifestyle and entertainment leaders from across the US in exclusive settings. Connect your brand directly with celebrity names and faces that will assist in immediate growth. As a sponsor, this event offers a focused opportunity to promote your products and services to top industry media contacts and key lifestyle driven consumers for an extremely large market size. Much more than standing around in a remote exhibit hall, various levels of sponsorship offer numerous opportunities to promote attendee relationships and are suited to fit every company’s budget and need.This year, as part of our sponsorship packages, ALL participating sponsors will have the opportunity to promote their products, organization, brand or teams in an intimate, relaxed environment before the event even begins! These opportunities include promotional use photos of reality stars holding products, stars tweeting promotional messages about brands, exclusive executive photos and cocktail hours with celebrities and more. The Reality of FASHION The Reality of AIDS will be promoted to thousands of customers and prospects through a series of magazine advertisements, radio promotion, online promotional reality star studded video speaking about a world without AIDS, online advertising, direct mail, social networking websites and email promotions. We hope you’ll join us for what promises to be an unforgettable event!


Title Sponsorship $40,000 (One Available)

SPONSORSHIPS

• Name above Event Title with logo lock-up, i.e. YOUR BRAND NAME and BPMPR present The Reality of FASHION The Reality of AIDS

• Category Exclusivity

• Logo placement at the event via Step and Repeat

• Recognition on Event Invite

• Recognition within all Event Email Blasts. Email blasts are sent by Living Social, Lifebooker, BPMPR, Ticket Annex and more.

• Logo inclusion within all Print Advertising

• Logo inclusion within all Web Advertising

• Logo placement on Event website with clickable URL

• Logo placement and recognition from the runway at the Event

• Opportunity for executives to speak at the event

• Inclusion within all event press and marketing materials

• Full page ad within seated event brochures

• Printed offer and logo inclusion on print at home tickets for the event

• Brand or Company name inclusion in participating Celebrity Tweets

• Video spot / logo inclusion on Event Video Screens

• Inclusion of promotional materials/thank you in post-event mailing and email blasts

• On-site activation/Sponsor managed product display table at event for engagement

• Sampling/placement opportunity in VIP & attendee gift bag

• 20 priority seating tickets to the event with celebrity gift bag included

• 4 front row seats to the event with VIP backstage cocktail hour access to meet and greet celebrities. This includes a celebrity gift bag for each and access to the celebrity gifting suite.

• Exclusive photos from the show and branded video following the show with rights for marketing use.

• Email list access for all associated attendees for post-show promotion.


Gold Sponsorship $15,000 ( Three Available)

SPONSORSHIPS

Silver Sponsorship $5,000 (Six Available)

• Recognition on Event Invite

• Recognition on Event Email Blast. Email blasts are sent by Living Social, Lifebooker, BPMPR, Ticket Annex and more

• Logo placement at the Event via Step and Repeat

• Exclusive opportunity to submit a person as filler model to walk the runway as a part of the show with celebrities.

• Clickable Logo placement on Event website

• Logo inclusion within all Print Advertising


• Sampling/placement opportunity in VIP gift bag+ attendees gift bag

• Inclusion within all press communications and marketing materials

• 1/4 page ad within seated event brochures

• On-site activation/Sponsor managed product display table at event for engagement

• Exclusive photos from the show with rights for marketing use

• 6 priority seating tickets with 6 Celebrity VIP Swag Bags

• Logo placement at the Event via signage


• Logo placement on Event website

• Sampling/placement opportunity in attendee gift bag

• Inclusion within all press communications and marketing materials

• Sponsor acknowledgement within seated event brochures

• Exclusive photos from the show with rights for marketing use.

• 4 Reserved Seated tickets and 4 Celebrity VIP Swag Bags

Grand Sponsorship $20,000 (Three Available)• Category Exclusivity• Logo placement at the event via Step and Repeat• Recognition on Event Invite • Recognition within all Event Email Blasts. Email blasts

are sent by Living Social, Lifebooker, BPMPR, Ticket Annex and more.

• Logo inclusion within all Print Advertising • Logo inclusion within all Web Advertising • Logo placement on Event website with clickable URL• Logo placement and recognition from the runway at

the Event • Inclusion within all event press and marketing materials• 1/2 page ad within seated event brochures• Printed offer and logo inclusion on print at home

tickets for the event

• Brand or Company name inclusion in participating Celebrity Tweets

• Video spot / logo inclusion on Event Video Screens • Inclusion of promotional materials/thank you in post-

event mailing and email blasts • On-site activation/Sponsor managed product display

table at event for engagement • Sampling/placement opportunity in VIP & attendee gift

bag • Exclusive photos from the show and branded video

following the show with rights for marketing use.• 8 priority seating tickets to the event with celebrity gift

bag included• 2 front row seats to the event with VIP backstage

cocktail hour access to meet and greet celebrities. This includes a celebrity gift bag for each and access to the celebrity gifting suite.


The Reality of FASHION The Reality of AIDS Is a second annual event taking place on September 5th 2014.

FACTS

The Reality of FASHION The Reality of AIDS Facts

The First Annual The Reality of FASHION The Reality of AIDS Had over 400 Attendees, Received Television, radio, newspaper and magazine coverage. A media reach of over 200 placements.

Over 27 Reality Stars and celebrity names walked the runway for the First Annual The Reality of FASHION The Reality of AIDS, 45-50 will walk for 2014.


CONTRACT

PAYMENT INFORMATION Company Name:Contact Name:Contact Email Address:Mailing Address:Suite/MS:City/State/ZIP/Country:Phone Number:

PAYMENT INFORMATIONMethod of Payment:Check Visa MasterCard American ExpressCredit Card Number:Expiration Date:Name on the Card:

SPONSORSHIP CONTRACT ACCEPTANCE SIGNATURESignature:Print Name:

SPONSORSHIP LEVELTitle Sponsor $40,000Grand Sponsor $20,000

Sponsorship Contract

Silver Sponsor $5,000Gold Sponsor $15,000

Sponsorship Total $

This agreement is for participation as a “The Reality of FASHION The reality of AIDS” celebrity runway event sponsor September 5th, 2014 with Beautiful Planning Marketing & PRCredit Card Payment Instructions: If submitting your payment via credit card please include with your fax a copy of both sides of your credit card along, with a copy of a matching state ID.

Please submit complete agreements to:Fax: 866.694.3505 Attn: Monique TatumMail: Beautiful Planning Marketing & PR325 west 38th Street, Suite 901New York, NY 10018-96162 USA; Phone: 877.841.7244Email: [email protected]


TERMS & CONDITIONS

This agreement is for participation as a “The Reality of FASHION The Reality of AIDS” second annual celebrity runway event sponsor September 5th, 2014 with Beautiful Planning Marketing & PR

Please submit complete agreements to:Fax: 866.694.3505 Attn: Monique TatumMail: Beautiful Planning Marketing & PR1375 Broadway, Suite 1100New York, NY 10018-96162 USA; Phone: 877.841.7244Email: [email protected] Card Payment Instructions: If submitting your payment via credit card please include with your fax a copy of both sides of your credit card along, with a copy of a matching state ID.

Terms & ConditionsBy your submission and our acceptance of your application for sponsorship, both parties agree to the following: 1. All sponsorships are first-come, first-served basis. 2. You will pay the sponsorship amount and you agree to the Cancellation Policy as written below, each in the manner as set forth on the Sponsorship Contract. Full payment is due by July 13th, 2014. 3. Sponsorship opportunities are further described in the Sponsorship Brochure. We reserve the right to change such opportunities and descriptions and such changes will apply to you even if you have agreed to become a sponsor prior to such changes. If we make significant and material changes, we will provide you the opportunity to change your sponsorship level and/or obtain a refund of the sponsorship amount within ten days of such change.

Sponsors paying via credit card will incur an additional 2% transaction fee for Visa and Mastercard, 3% for American Express.

The Sponsor is responsible for providing accurate company information, company description, logo and any intellectual property/marketing materials/verbiage to be used by Beautiful Planning Marketing & PR for event marketing & promotion purposes. Any distributed materials, with errors falling on the part of the Sponsor, will not be recalled.

Beautiful Planning Marketing & PR reserves the right to change out celebrity talent, or replace celebrity talent any date leading up to the event due to talent schedules or internal activities. Changes in celebrities, if necessary, will be measured and weighed accordingly and in no way effect the Sponsor contract.

Beautiful Planning Marketing & PR reserves the right to change venue location of the event due to guest list size revisions, event times due to talent and other Fashion week events taking place. Any changes to event schedules, if needed, will be communicated well in advance of event date to all sponsors.

Beautiful Planning Marketing & PR reserves the right to change the date of the event, In such a situation all dates will be communicated to Sponsors with a three months, 90 days notice. Beautiful Planning Marketing & PR or Talent shall not be held liable for date changes in any way.

The Sponsor hereby agrees that Beautiful Planning Marketing & PR may use the Sponsors logo, name and company likeness within all materials promoting, advertising and marketing The Reality of FASHION The Reality of AIDS.

The Sponsor hereby agrees to release rights for all photography/photographs or Video/ Videography taken at the event for Beautiful Planning Marketing & PR to use for future promotional purposes, within all media, and throughout the web.

The Sponsor agrees to notify Beautiful Planning Marketing & PR of all guests that will be attending the event with them with an advanced notice of 30 Days. Last minute guest list changes outside of the stated time frame will not be honored by Beautiful Planning Marketing & PR.

Beautiful Planning Marketing & PR reserves the right to turn guests away at the door for various reasons within respect to the event i.e. blatent inappropriate attire.

Cancellation PolicyRefund and sponsorship cancellation requests must be submitted in writing to [email protected] or via fax to 866.694.3505. Refund requests will be determined on a case-by -case basis. Refund/ Cancellation requests are determined applicable with request being received on or before February 1, 2014, will receive a 50% refund. No refunds will be granted after February 1, 2014. Early Bird specials or custom discounted specialized packages are not eligible for refund. Refund/ cancellation requests will not be honored once sponsor has benefitted or been included within any advertising or press materials. Beautiful Planning Marketing & PR reserves the right to deny refund/ cancellation request.

QuestionsIf you have any questions about sponsorship pricing, tickets, or other levels of involvement for this event please call Monique Tatum at 877.841.7244 or email: [email protected].

second annual the reality of fashion the reality of aids 2014 sponsorship deck- ny fashion week

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