british council siem presentation december 2015
TRANSCRIPT
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Subtle engagement and outright fun: Using gamification to improve
the effectiveness of your international marketing
British Council SIEM ConferenceDecember 2015 – Pete Jenkins
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© GAMIFICATION+ LTD 2015 2
AGENDA
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© GAMIFICATION+ LTD 2015 3
PETE’S CURRENT TITLESFounder – GAMIFICATION+ LTD
Entrepreneur in Residence at University of Brighton
Chair – International Gamification Confederation (GamFed)Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment)Organiser of Brighton Gamification MeetupAmbassador for Worthing & Adur Chamber of Commerce
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CRM
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“Gamification is the use of design techniques from games in a business context or some other non-game contexts.” Werbach and Hunter
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“Gamification is becoming a catch all word that encompasses not just gamification but also serious games, simulations, game based learning and playful experiences” Raftopoulos (2015)
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Activision spent 6 years and how much money developing and launching the game Destiny?
A. £31,000,000
B. £105,000,000
C. £310,000,000
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How much did Destiny make in sales on the first day?
A. £50,000,000
B. £500,000,000
C. £900,000,000
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What percentage of video game players in the UK are female?
A. 27%
B. 41%
C. 52%
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In 2014 there were how many video game players worldwide?
A. 1.78 billion
B. 2.55 billion
C. 2.98 billion
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“Games give us unnecessary obstacles that we volunteer to tackle” Jane McGonigal
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HARD FUN
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EASY FUN
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PEOPLE FUN
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SERIOUS FUN
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EXPLORING
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DON’T PANIC!
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TOP 10 USERS
Name Role Points Coins Collections Badges Level Months
PlayedAvg.
points/mth
Jane Employee 297,560 502 21 18 37 4 74,390
Simon Director 683,220 299 0 18 50 11 62,111
Ryan Employee 173,400 466 23 14 30 3 57,800
Jeanette Employee 430,670 546 0 12 43 11 39,152
Claire Employee 89,285 254 5 18 23 3 29,762
Laura Employee 293,950 496 1 21 37 11 26,723
Marsha Employee 215,115 354 28 19 32 10 21,512
Andrew Employee 179,355 335 13 14 30 9 19,928
Jen Employee 378,920 1142 27 19 40 21 18,044
Geoff Employee 193,205 493 9 18 31 11 17,564
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TOP USER
Name Role Points Coins Collections Badges Level Months
PlayedAvg.
points/mth
Jane Employee 297,560 502 21 18 37 4 74,390
Simon Director 683,220 299 0 18 50 11 62,111
Ryan Employee 173,400 466 23 14 30 3 57,800
Jeanette Employee 430,670 546 0 12 43 11 39,152
Claire Employee 89,285 254 5 18 23 3 29,762
Laura Employee 293,950 496 1 21 37 11 26,723
Marsha Employee 215,115 354 28 19 32 10 21,512
Andrew Employee 179,355 335 13 14 30 9 19,928
Jen Employee 378,920 1142 27 19 40 21 18,044
Geoff Employee 193,205 493 9 18 31 11 17,564
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LEAD BY EXAMPLE
Name Role Points Coins Collections Badges Level Months
PlayedAvg.
points/mth
Jane Employee 297,560 502 21 18 37 4 74,390
Simon Director 683,220 299 0 18 50 11 62,111
Ryan Employee 173,400 466 23 14 30 3 57,800
Jeanette Employee 430,670 546 0 12 43 11 39,152
Claire Employee 89,285 254 5 18 23 3 29,762
Laura Employee 293,950 496 1 21 37 11 26,723
Marsha Employee 215,115 354 28 19 32 10 21,512
Andrew Employee 179,355 335 13 14 30 9 19,928
Jen Employee 378,920 1142 27 19 40 21 18,044
Geoff Employee 193,205 493 9 18 31 11 17,564
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BADGES
Name Role Points Coins Collections Badges Level Months
PlayedAvg.
points/mth
Jane Employee 297,560 502 21 18 37 4 74,390
Simon Director 683,220 299 0 18 50 11 62,111
Ryan Employee 173,400 466 23 14 30 3 57,800
Jeanette Employee 430,670 546 0 12 43 11 39,152
Claire Employee 89,285 254 5 18 23 3 29,762
Laura Employee 293,950 496 1 21 37 11 26,723
Marsha Employee 215,115 354 28 19 32 10 21,512
Andrew Employee 179,355 335 13 14 30 9 19,928
Jen Employee 378,920 1142 27 19 40 21 18,044
Geoff Employee 193,205 493 9 18 31 11 17,564
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COINS
Name Role Points Coins Collections Badges Level Months
PlayedAvg.
points/mth
Jane Employee 297,560 502 21 18 37 4 74,390
Simon Director 683,220 299 0 18 50 11 62,111
Ryan Employee 173,400 466 23 14 30 3 57,800
Jeanette Employee 430,670 546 0 12 43 11 39,152
Claire Employee 89,285 254 5 18 23 3 29,762
Laura Employee 293,950 496 1 21 37 11 26,723
Marsha Employee 215,115 354 28 19 32 10 21,512
Andrew Employee 179,355 335 13 14 30 9 19,928
Jen Employee 378,920 1142 27 19 40 21 18,044
Geoff Employee 193,205 493 9 18 31 11 17,564
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THANK YOU FOR PLAYING
[email protected]://gamificationplus.uk@gamifiplus @petejenkins
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