BREAKFASTBRIEFING: DOING MORE WITH LESS

FEB 2011NICK JANKEL

WWW.WECREATE.CC

THE BRITISH COUNCIL

WHAT IS INNOVATION?

THICK WORD

WHAT DOES IT MEAN TO YOU?

Main Entry: in·ventEtymology: invenire to come upon, findDate: 15th century

1 : to devise by thinking2 : to produce (as something useful) for the first time through the use of the imagination or of ingenious thinking and experiment

INVENT

Main Entry: mar·ket·ingDate: 15611 a : the process or technique of promoting, selling, and distributing a product or service

MARKET

IMAGINATION MADE COUNT

THE IMPACTFUL LEVERAGE OF IDEAS

‘INEFFICIENT’GRASSROOTSEXHAUSTING

INHERENTLY RISKYDEEPLY AMBIGUOUS

OFTEN FAILS

ALL OF WHICH CAN BE MITIGATED BY

AN INNOVATION MINDSET

INNOVATION IS REALLY A WAY OF BEING

CREATIVECOURAGEOUS

COLLABORATIVECONTRIBUTIVE

CONNECTEDCOMMITTED

CURIOUS 7

IS THIS THE BEST WAY POSSIBLE?

HOW CAN I MAKE IT BETTER? MORE ELEGANT?

IS THERE A SMARTER WAY?

WHY DOES X HAVE TO HAPPEN?

HOW COULD I GET MORE PEOPLE TO ACCESS IT?

COULD I GET Y TO DELIVER SOME OF IT?

AND EMBRACING

THE NETWORK

www.wecreate.cc

16

WE NOW LIVE IN A NETWORKED, PARTICIPATORY

SOCIETY

ONE TWEET PER GLOBAL CITIZEN / MONTH

TRIBES

HIERARCHIES / BUREAUCRACIES

MARKETS

NETWORKS

THE COLLABORATIVE STAGE OF EVOLUTION

ONE SIZE FITS ALL,

DETERMINED BY THE

AUTHORITY

INNOVATION IN HIERARCHIES =

GROUPS FORM

AROUND INTERESTS

AND THEN SELF-SOLVE PROBLEMS

INNOVATION IN NETWORKS =

TRIBE HIERARCHY MARKET NETWORKS

SOLIDARITY AUTHORITY COMPETITION CO-CREATION

TRIBEWELLBEING

VESTED INTEREST SELF INTEREST COLLECTIVE GOOD

KINSHIP POLICIES CONTRACTS AGREEMENTS

SEGMENTS SILOS ATOMIZED SELF-ORGANIZED

THE AGE OF MASS COLLABORATION

NOT ENOUGH TIME, MONEY, INTELLIGENCE & ATTENTION

TO WORK ALONE

NO ONE ORG CAN

UNDERSTAND HOW TO SOLVE

A COMPLEX ISSUE ALONE

TODAY, TO ACHIEVE A GOAL OF ANY SERIOUS AMBITION, WE

NEED TO COLLABORATE

REAMP.ORG

www.wecreate.cc

32

MUST LET GO OF BUSINESS AS USUAL

www.wecreate.cc

33

INNOVATION IS NEVER A SOLO PURSUIT

YOUR BEHAVIOURS ARE INFLUENCED BY OTHERS IN YOUR NETWORK FAR MORE STRONGLY THAN YOU MIGHT

THINK, EVEN BY PEOPLE YOU’VE NEVER MET. OBESITY MAY BE

INFLUENCED BY YOUR PEERS MORE THAN BY YOUR PARENTS.

HARVARD MEDICAL SCHOOL, 2009

www.wecreate.cc

36

INTELLIGENCE & CREATIVITY NEEDED ARE IN THE CROWD

ANTS AREN’T SMART. ANT COLONIES ARE.

STANFORD UNIVERSITY

www.wecreate.cc

38

CHIMPS AND INFANTS BOTH INSTINCTIVELY HELP ADULTS

WITHOUT REWARD OR TRAINING.

FRANS DE WAAL & MICHAEL TOMASELLO

PEOPLE WANT TO HELP

THEMSELVES & EACH OTHER

PEOPLE CAN BE EMPOWERED TO SELF-

ORGANIZE

In Control

In Control

IN THE LONG HISTORY OF HUMANKIND (AND ANIMAL KIND, TOO) THOSE WHO LEARNED TO COLLABORATE AND IMPROVISE MOST EFFECTIVELY HAVE PREVAILED.

CHARLES DARWIN

44

ONE WAY BENEFIT

BENEFICIARIES TAKE

TWO WAY LEARNING

BENEFICIARIES GIVE & TAKE

SELF-MOTIVATION & SELF-ORGANISATION

RULES & REWARDS

WE COLLABORATE TO SOLVE BIGGER PROBLEMS

INNOVATION IN HIERARCHIES

INNOVATION IN NETWORKS

CUSTOMIZE & ADAPT CONTROL & DIRECT

WE COMPETE FOR DONORS

INNOVATE FOR PEOPLE INNOVATE WITH PEOPLE

EXPERT-USER PEER-PEER

CONTENT PLATFORMS

CENTRALISED SERVICES

DISTRIBUTED NETWORKS

INDIVIDUAL SUCCESS WIN-WIN-WINS

LOOK FOR THE WIN WIN WINS

LOCALS - CLIENTS - TELECOMS

VILLAGERS - WOMEN - UNILEVER

PATIENTS - DOCTORS - DRUG COMPANIES

PATIENTS - TELECOMS - DRUG COMPANIES

TO ENJOY BENEFITS OF OPEN INNOVATION HAVE TO

BE COLLABORATIVE

SIGNIFICANT INVESTMENT OF

ENERGY

AND A DIFFERENT WAY OF WORKING

www.wecreate.cc

51

BACTERIA COLLABORATE BETTER THAN

HUMANS

www.wecreate.cc

DOMINATION

www.wecreate.cc

DISSIPATION

www.wecreate.cc

DISINTEGRATION

CULT OF INDIVIDUAL (SOCIAL)

ENTREPRENEUR

REWARDED AS INDIVIDUALS

CELEBRATIONOF

OWNERSHIP

www.wecreate.cc

58

ZERO SUM GAME

BREAKTHROUGH QUESTION

HOW CAN I BEST SERVE

WHAT’S SEEKING TO EMERGE?

IF YOU DOUBT WHAT AN

INNOVATION MINDSET &

COLLABORATIVE NETWORK CAN

DO...

TOGETHER EVERYTHING IS

POSSIBLE

ULTIMATETRIP.TV

WECREATE.CC

Transformational travel

Monthly nuggets. Leadership, innovation & collaboration training, coaching & toolkit