brightonseo: context is king - ian miller, ceo, at crafted
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@ c r a f t e d m e d i a w w w . c r a f t e d . c o . u k
Context is KingLooking beyond keywords how you
can help search engines rank your content
Ian Miller - CEO
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What is context?
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Context. Its necessary.
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Google is only just starting to understand the details
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3 pillars of context
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On site
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On site On page
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On site On page In moment
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On site context
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What plan are you building to?
publicdomainarchive.com
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Traditional
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Interconnected
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Hubs provide support
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Greater than the sum of its parts
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Content position in 2004
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On page context
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Warning nerd alert
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Synonyms, semantics and entities
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Schema
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What language do you use?
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Images can have a context too
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Knowledge-based Trust Score
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change at View > Slide MasterTerminology to explore
Term frequencyinverse document frequency (TF-IDF)
Entity salience
Semantic distance
Co-citation
Latent Semantic Analysis
Phrase-based indexing / information retrieval
Corpus
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Not everything is right. Or right now.
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Its all about the mix
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The shape of things to come
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Not just Google Booklamp.org
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In moment context
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Mobile-first experiences
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Hummingbird changed everything and nothing
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Query chains
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How we search has changed
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Timeliness
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Research
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Its about the idea
publicdomainarchive.com
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In summary
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What do you want them to buy?
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On site On page In moment
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E X P E R I E N C E B E T T E RPresentation title goes here,
change at View > Slide MasterFurther reading
http://googleblog.blogspot.co.uk
http://googleresearch.blogspot.co.uk
https://plus.google.com/+ResearchatGoogle/posts
http://www.seobythesea.com
http://lsa.colorado.edu
http://text-tools.net
http://www.thoughtly.co/blog/
http://googleresearch.blogspot.co.uk/2014/08/teaching-machines-to-read-between-lines.html
http://www.isoosi.com/blog/hummingbird-the-opposite-of-long-tail-search.html
http://www.washingtonpost.com/blogs/the-switch/wp/2014/10/14/this-week-in-tmi-22-percent-of-teens-use-voice-search-while-theyre-in-the-bathroom/
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