bressani real estate - listing presentation 1-1-11

8/2/2019 Bressani Real Estate - Listing Presentation 1-1-11

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Executive

SummaryVALUE - SOLUTIONS - RESULTS

January 1, 2011

Dear Buyer / Seller,

Thank you for this opportunity to earn your business. The process of buying or selling a home can be a complex process. One in whichhaving key resources in place from the start will determine a positive outcome for you and your family. When listing your home with me,you can expect a solid foundation built on Respect, Honesty and Trust. These are the guiding principles which will define our businessrelationship, which will ultimately give us the Value, Solutions and the Results we’re looking for.

You have many choices when choosing a realtor, but I can assure you that my service is unique and places the highest standards on

customer service to ensure a positive buying / selling experience. This will include website optimization through today’s most productivehome search sites such as Realtor.com, Trulia, and Zillow. Social media has taken the world by storm is therefore a mainstay within mymarketing strategy, including exposure on Facebook, Twitter, Linkedin and You Tube. I also utilize mobile technology through VisualAgent, capturing potential buyers that drive by your property and request immediate information from your property signage. This is just asample of the portfolio of services that I provide my clients.

The branding and local reputation of Lyon Real Estate insures that your property will gain additional exposure through Lyon’s custom

website, which receives over 775,000 views on an annual basis. Why all the mention of internet marketing? With today’s technology,buyers shopping habits have shifted to the use of the internet, which accounts for over 60% of all home buyers who are in search of ahome purchase. So, with that said, it’s important to maximize the internet exposure for your property , in addition to the traditionalmarketing methods.

With over 38 years as a Certified Real Estate Appraiser, 30 of which were self employed, I have generated many long lasting

relationships among other real estate agents, lenders and home builders. With many personal contacts, and over 1,000 local Lyonagents, this exposure added to the services already mentioned, is uncompromising to that of other agent offerings. I can assure you thatby listing your property with Lyon Real Estate you’ll be in good hands.

In closing, I invite you to review my enclosed credentials and marketing strategy to get a first hand glance at my commitment to sell yourhome at the highest possible price the market will bare. Please feel free to contact me at anytime, if I can answer any questions that youmight have.

I’m committed to your success!

Sincerely,

Stephen Bressani

Broker Associate

Lyon Real Estate



Welcome to

Bressani Real Estate

Steve Bressani

Direct: (916) 355-7003 Mobile: (916) 955-4425 Fax: (916) 294-8564

150 Natoma Station Drive, Suite 300, Folsom, CA 95630

[email protected]

www.BressaniRealEstate.comCA DRE# 01873445

Online Presentation prepared exclusively for:

Sellers in Sacramento, Placer and El Dorado Counties

Square Feet 1500

Bedrooms 3

Bathrooms 2

Year Built 1975

Lot Size .25

Stories 1



STEVE BRESSANIBroker Associate

CA DRE # 01873445

REAL ESTATE SERVICES • BANK OWNED PROPERTIES • REAL ESTATE INVESTMENTS

• Over 38 years of Certified Real Estate Appraising and Sales experience

• Certified Distressed Property Expert

• Internet Marketing Expert (today’s real estate marketing standard)

Jim Hamilton



[email protected]

www.Jimhamiltonrealestate.comCA DRE# 0181309

Real Estate that Sells

Your Realtor

VALUE - SOLUTIONS - RESULTS

http://animoto.com/play/9NLJkugD0VVLl4jsVWw6CQ



Jim Hamilton



[email protected]


Professional Team


Steve Bressani

Your Realtor

Kim PutmanEscrow Coordinator

Escrow

Denise LeathOld Republic Title Company

Home Staging

Michelle Kaspari Essential Home Staging

Home Inspection

Jeff Nauertz Win Home Inspection

Financing

Jamie Fox Vitek Mortgage

Jeff Mar Stanford Mortgage

Albert Chavez Summit Funding

Valerie HarkinPardise Financial



Jim Hamilton



[email protected]


Lyon Real Estate


Lyon AgentsOutperformedcompeting brokers with anaverage of over 8 closedtransactions per agent in2008; the highest per-

agent productivity in theregion.

Voted BestReal EstateCompany2005, 2006,

2007 & 2008:Customers named Lyon asthe best real estatecompany, surpassingColdwell Banker, Re/Max,Century 21, ERA Realty,and Keller Williams.

#1 independent real estate

company in the SacramentoRegion

#2 in California

#25 in the United States



Jim Hamilton



[email protected]


Mission Statement


SELL YOUR HOME…

• For the best possible price

• In the shortest period of time

• With the least amount of hassle for you



Jim Hamilton



[email protected]


Your Buyers


Who are your buyers?

•First Time Home Buyers• Investors

• Previous Renters

What are their buying

patterns?

79% Purchased through Real Estate Brokerages

8% From a lawn sign

4% From a newspaper advertisement

3% From open houses2% From referrals from neighbors

4% From all other sources



Jim Hamilton



[email protected]


Your Buyers




Jim Hamilton



[email protected]


MARKETING PLAN


STRATEGIES….

• Address Specific Websites

• Mobile Websites

• Broker to Broker E-Flyer Distribution

• Virtual Videos

• Social Media Sites

• Listing Syndication

• Open Houses



Jim Hamilton



[email protected]


Marketing Plan


Address Specific Website

• Unlimited Property

photos

• Link to your virtual tour

• Property mapping

• Links to neighborhood

information

• School information

• Address Rider® Sign

• Listing Traffic Reports

• Listing Syndication to

major real estate

sites

http://www.147johnsonstreet.com/














Jim Hamilton



[email protected]


Marketing Plan


Website Traffic Reports

Keep updated on traffic

counts that are

being generated

from your Address

Specific Website.

I also incorporate

Google Analytics for

more advanced site

traffic reporting.



Jim Hamilton



[email protected]


Marketing Plan


Virtual Videos

Produce Virtual Videos that will be submittedto the local MLS, Address Specific Websitesand Social Media.

http://www.youtube.com/watch?v=l-cH1kx_TPE



Jim Hamilton



[email protected]


Marketing Plan


Broker to Broker

E-FLYER Distribution

ONE CLICK Delivers Over 7,500+ E-Flyers toReal Estate Agents with readily available

buyers



Jim Hamilton



[email protected]


Marketing Plan


Mobile Website

Toll Free phone number for 24/7 Info, pictures & VirtualTour direct to possible buyers

I automatically Receive

Buyers have options to

So I can immediatelyfollow-up



Jim Hamilton



[email protected]


Internet Marketing


Social Media Sites

Your listing will be posted to the majorsocial media sites.

http://www.flickr.com/photos/56581658@N02/

http://digg.com/jimhamiltonre

https://mail.google.com/mail/?shva=1

http://www.stumbleupon.com/stumbler/jimhamiltonRE/

http://twitter.com/jimhamiltonRE

http://www.facebook.com/?ref=logo

http://www.youtube.com/watch?v=gNNyUERme1E

http://www.linkedin.com/profile/edit?goback=.nmp_*1_*1_*1_*1_*1_*1&id=60842244&trk=spm_pic&goback=.nmp_*1_*1_*1_*1_*1_*1&locale=en_US

http://jimhamiltonrealestate.blogspot.com/



Jim Hamilton



[email protected]


Marketing Plan


Listing Syndication

• Your property will be loaded to the MLS Alliance , a multiple

listing system serving 22 California counties.

•Realtor.com enhanced Showcase Status Listing.

•GoLyon.com (60,000 visitors monthly).

•146 additional sites through our RELO Network of global real

estate brokers.



Jim Hamilton



[email protected]


Marketing Plan


Open Houses will be conducted to give your home maximum market visibility

Open Houses

OPEN HOUSESunday, APRIL 24th 1pm-4pm4164 Anatolia Drive, Rancho Cordova

Presented by Steve Bressani

Offering You

Value —

Solutions - Results

DRE # 01873445

Lyon Real Estate

150 Natoma Station Drive #300

Folsom, CA 95630

Direct: 916-955-4425

Office: 916-355-7003

[email protected]

BressaniRealEstate.com

You are cordiallyinvited to an open

house to viewthis beautiful

Anatolia home!

Just Reduced to:

$239,950



Jim Hamilton



[email protected]


Marketing Schedule(Proposed)


Description Deadline

Sign Listing Agreement Start Date

Order property signage Day 1

Order Address Specific Website Day 2

Order Staging Consultation (if needed) Day 3

Photo Shoot Onsite Day 3

Review showing instructions with owner Day 3

Install Property Signage / Lockbox Day 3

Create Virtual Video Day 4

Distribute E-Flyers to outside Brokerages Day 4

Upload listing to various Social Mediasites

Day 4

Place property in Multiple Listing Service Day 4

Order Just Listed Cards Day 5

Description Deadline

Update Realtor.com Showcase Status Listing Day 5

Internal delivery of E-Flyer to Lyon Agents / Sphereof Influence

Day 5

Create Master Property Flyer Day 5

Drop Just Listed Card to local neighborhood Day 5

Update Ecommerce Marketing Plan as needed Day 5

Schedule Open House with owner Day 7

Coordinate Broker Tour Day 7 & 8

Monitor Real Estate activity to maintain competitiveposition

Daily

Follow-up on showings & feedback Daily

Weekly market updates, Monitor website activity,

Call backs from phone inquiries, internet inquiriesand ads, Private showings,

Freshen-up print advertising, Mine buyer databasefor new prospects

Ongoing



Jim Hamilton



[email protected]


Pricing Strategy


It is important that we price your home properlyfrom the start, while buyer interest is high

Timing is extremely important in the real estate market. The above graphillustrates the importance

of placing your property on the market at a realistic price and terms from thevery beginning. A

property attracts the most excitement and interest from the real estate

community and potentialbuyers when it is first listed; therefore is has the highest chances of a sale

when it is new on themarket.



Jim Hamilton



[email protected]


Pricing Strategy


The Importance of Intelligent Pricing

As the triangle graph above illustrates, more buyers purchase their properties at marketvalue than above market value. The percentage increases even further when the price dropsbelow market value. Therefore, if you price your property at market value, you are exposingit to a much greater percentage of prospective buyers and you are increasing your chances

for a sale.

AskingPrice

Percentageof Buyers

-15%

-10%

Market Value

+10%

+15% 10%

30%

60%

75%

90%



Jim Hamilton



[email protected]


Pricing Strategy




Jim Hamilton



[email protected]


Negotiations


Review

purchase

offers in detail

with

you and

negotiate

diligently on

your behalf



Jim Hamilton



[email protected]


Negotiations


• Explain issues suchas agency andproperty disclosure

• Review forms used inthe purchase and saleof a home

• Schedule & meetinspectors andappraisers

• Negotiate round twodiligently on yourbehalf

• Monitor buyerslender for performance



Jim Hamilton



[email protected]


Closing


I will walk you through

the closing process and

handle all the details of the transaction.

Have complete peace

of mine knowing that

your transaction will behandled in timely

manner without any

hassles on your end.



Jim Hamilton



[email protected]


Help Us


By preparing your homefor sale:

• Repairs

• General Cleaning

• Maintain landscaping

And your final step…

Pack for your move



Jim Hamilton



[email protected]


Hire Steve Bressani

for all your Real Estate Needs

The Right Choice




Steve Bressani



[email protected]

www.BressaniRealEstate.comCA DRE# 01873445

TestimonialsVALUE - SOLUTIONS - RESULTS

"Steve Bressani has been licensed by the Office of Real Estate Appraisers (OREA)since 1992 at the Certified Residential level. I have personally known Mr. Bressanisince the mid-1990's. He has been a leader in the local appraisal community andhas a reputation for quality appraisal service. He was a founding member of thelocal professional real estate appraisal organization known as the Real EstateAppraisers Association (REAA) and has served as their president. Mr. Bressani'sbroad experience and knowledge in real estate appraisal will benefit him as a

licensee of the Department of Real Estate.”

James G Harding - Chief, Licensing and Enforcement Officer, OREA, State of California

"On behalf of San Jose City College faculty and students, thank you for yourlectures and presentations regarding the real estate appraisal profession. Yourability and willingness to share your experiences, insights and opinions have nodoubt made a positive, realistic and lasting impression on my students. You have agenuine and sincere method of communication which imparts to the next generation

of aspiring real estate appraisers a "real-world" perspective of the profession. Weare truly appreciative of your time and efforts. You have a standing invitation as aguest lecturer anytime the urge to teach compels you.”

Ted E. Faravelli - Adjunct Instructor, San Jose City College

"I've personally and professionally known Steve Bressani since 1988. Steve's workhas always been meticulously detailed, accurate, and the result always predictable,values were upheld. I enthusiastically recommend Steve Bressani for any of yourreal estate needs.”

Allen M. Purdy - Sales Agent, D.R.Horton-America's Builder

mailto:[email protected]

http://www.bressanirealestate.com/

http://www.bressanirealestate.com/

mailto:[email protected]



Steve Bressani



ReferencesVALUE - SOLUTIONS - RESULTS

Jeff Davi, Ted Faravelli,

Real Estate Commissioner Probate Referee

State of California Superior Court, State of California

(916) 227-0782 (408) 954-5996

Howard Roth, Carol Zacche,

Chief Economist Home Mortgage Consultant

State of California Wells Fargo Home Mortgage

(916) 322-2263 (877) 871-0185

bressani real estate - listing presentation 1-1-11

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