boswell real estate listing presentation

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LISTING CONSULTATION 115 Perimeter Center Place Suite 100 Atlanta | GA | 30346 Office: 404.907.3972 [email protected] | www.bethboswell.com

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Page 1: Boswell Real Estate Listing Presentation

LISTING CONSULTATION

115 Perimeter Center Place Suite 100Atlanta | GA | 30346

Office: 404.907.3972 [email protected] | www.bethboswell.com

Page 2: Boswell Real Estate Listing Presentation

NAME PROPERTY ADDRESS

ATLANTA, GEORGIA 30346

115 Perimeter Center Place Suite 100Atlanta | GA | 30346

Office: 404.907.3972 [email protected] | www.bethboswell.com

Page 3: Boswell Real Estate Listing Presentation

Dear ____________,

We are different from most real estate professionals. We have built our business on results and I am confident we can deliver for you.

We have the experience and know-how to put a sold sign on your property.

We know you’re thinking about selling your home, and we want to be the real estate professional to help you. We commit to working with you and taking the time to understand the unique selling points of your home and neighborhood.

Most agents simply list homes. We market them.

From listing to closing, we are committed to navigating the entire sale process for you, using our expertise to sell your home smoothly, for top price. We will actively target the types of buyers most likely to want your home. We will advise you about the home repairs and improvements that will maximize your asking price. We will advertise your home 24 hours a day, 7 days a week.

This package contains helpful information for you, including an overview of the home selling process, answers to frequently asked questions, our 13 step marketing plan, and market statistics.After you’ve had the chance to review this information, please contact us. We will prepare an in-depth analysis of your unique home, compare it to other homes in the market, and recommend a personalized marketing program and pricing strategy for you.

We appreciate the opportunity to earn your business.

Sincerely,

Beth, Traci, Heather, and Autumn

115 Perimeter Center Place Suite 100Atlanta | GA | 30346

Office: 404.907.3972 [email protected] | www.bethboswell.com

Page 4: Boswell Real Estate Listing Presentation

MARKETING STRATEGY

115 Perimeter Center Place Suite 100Atlanta | GA | 30346

Office: 404.907.3972 [email protected] | www.bethboswell.com

PREPARING FOR SALE• Conduct comparative market analysis to establish a fair market value of

your home• Recommend improvements to maximize your home’s value• Place a lock box on your property, if needed• Prepare and complete the listing agreement• Coordinate staging and professional photography for your home

BOSWELL REAL ESTATE PARTNERS MARKETING PLANOur marketing plan is designed to get your home the maximum

amount of exposure in the shortest period of time. Each step involves proved techniques that leverage the opportunities to showcase your

home to key people that can either buy your home or help us find the right buyer.

MARKETING YOUR HOME• Enter listing information into FMLS/GAMLS• Place a For Sale sign and appropriate rider at your property• Notify top local agents of this new listing• Post your home information on applicable social media sites• Schedule and hold an Open House and Agent Caravan• Notify all potential buyers with details of listing

COMMUNICATING WITH SELLER• Communicate feedback from showings and agents• Prepare and deliver weekly progress reports• Price review after 30 days on the market• Be available to you, buyers and agents by phone and email • Coordinate communication with you and Closing Coordinator to ensure a

smooth and effortless closing• Familiarize you with Georgia Sales Contracts and what to expect during the

contract negotiation process• Provide assistance and advice during contract negotiations

Page 5: Boswell Real Estate Listing Presentation

MARKETING STRATEGY

115 Perimeter Center Place Suite 100Atlanta | GA | 30346

Office: 404.907.3972 [email protected] | www.bethboswell.com

COORDINATING THE SALE• Pre-qualify potential buyers• Present and discuss all offers with you• Negotiation your transaction with the selling agent• Prepare and finalize closing documents

BOSWELL REAL ESTATE PARTNERS MARKETING PLAN

CONTINUED

OTHER WAYS I CAN HELP• Arrange for an agent to assist you in relocation, if needed• Recommend preferred companies for related services

Page 6: Boswell Real Estate Listing Presentation

115 Perimeter Center Place Suite 100Atlanta | GA | 30346

Office: 404.907.3972 [email protected] | www.bethboswell.com

PROFESSIONAL PHOTOGRAPHYPROFESSIONAL PHOTOGRAPHY PROVIDED FOR

YOUR HOMEWhen your home is ready to be listed, our professional photographer will make a convenient appointment to capture select images of your home. These 25 High Resolution images will be utilized for listings,

marketing flyers, and other marketing materials for your home.

Page 7: Boswell Real Estate Listing Presentation

115 Perimeter Center Place Suite 100Atlanta | GA | 30346

Office: 404.907.3972 [email protected] | www.bethboswell.com

PROPERTY FLYERS

Page 8: Boswell Real Estate Listing Presentation

115 Perimeter Center Place Suite 100Atlanta | GA | 30346

Office: 404.907.3972 [email protected] | www.bethboswell.com

WEBSITE EXPOSUREWWW.BETHBOSWELL.COM

Page 9: Boswell Real Estate Listing Presentation

115 Perimeter Center Place Suite 100Atlanta | GA | 30346

Office: 404.907.3972 [email protected] | www.bethboswell.com

SOCIAL MEDIA

Page 10: Boswell Real Estate Listing Presentation

115 Perimeter Center Place Suite 100Atlanta | GA | 30346

Office: 404.907.3972 [email protected] | www.bethboswell.com

MARKET STATISTICS

Page 11: Boswell Real Estate Listing Presentation

115 Perimeter Center Place Suite 100Atlanta | GA | 30346

Office: 404.907.3972 [email protected] | www.bethboswell.com

PRICING

• Pricing your property competitively will generate the most activity from agents and buyers.

• Pricing your property too highmay make it necessary to drop the price below market value to compete with new, well priced listings.

PRICE RIGHT – ATTRACT THE RIGHT BUYERS

• The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.

• Buyers make their pricing decision based on comparing your property to other properties SOLD in your area.

Page 12: Boswell Real Estate Listing Presentation

115 Perimeter Center Place Suite 100Atlanta | GA | 30346

Office: 404.907.3972 [email protected] | www.bethboswell.com

PRICINGPRICE RIGHT – TIME ON THE MARKET

• A property generates the most interest when it first hits the market

• The number of showings is greatest during this time if it is priced at a realistic market value

• The buying market has a short attention span

• Starting too high and dropping the price later misses the excitement and fails to generate strong activity

• Many homes that start high end up selling below market value

Page 13: Boswell Real Estate Listing Presentation

FREQUENTLY ASKED QUESTIONS

115 Perimeter Center Place Suite 100Atlanta | GA | 30346

Office: 404.907.3972 [email protected] | www.bethboswell.com

Are there things we should do to our home to help ensure the maximum price?Yes. There is a benefit to making sure you home looks its best prior to offering it for sale. There are also small remodeling jobs that will pay off at resale. I can advise you about specific improvements that will increase your home’s marketability and value.

How often will you advertise my property?We don’t just list homes: we market them. We will make sure your home is marketed to potential buyers around the clock. I will customized a marketing plan to reach the types of buyers most likely to purchase your home. I know how to maximize the power of the internet for my clients, while also using traditional methods including newspaper ads, brochures, yard signs, and direct mail

Will you be present at all showings?At open houses, a member of my team will be there. For showings, potential buyers will bring their own agents to see your home. Most buyers prefer only their own agents to be present when evaluating a prospective new home.

What if another agent tells us they can get us more for the house?Some agents will quote a higher listing price just to get your business; however, an overpriced house will not sell. If you choose to work with me, I will conduct a comparative market analysis prior to recommending an asking price for your home. I will explain how I arrived at the price, but ultimately the decision is up to you. I will offer my professional opinion on how the market will value your home.

Do we have any responsibilities during the marketing of our home?Your primary job during the sale of your home is to keep it neat and clean for showings and open houses. A large part of the home’s appeal involves staging, which is everything from furniture placement to home fragrance. I will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home’s appeal.

What happens once we get an offer?I will help you consider each offer and negotiate the best deal for you. Once you’ve accepted an offer, I will guide you through the entire closing process and sure everything proceeds smoothly.