real estate listing presentation

Real Estate Marketing Proposal To Sell Your House

Frank Meadows, B.S., M.S., CNBS NC REALTOR/Broker - e-mail: [email protected] cbunited.com/frankmeadows Text / Cell: 704-458-4213 3440 Toringdon Way, Suite 110 Charlotte NC 28277 !http://cbunited.com/frankmeadows.

mailto:[email protected]

http://cbunited.com/frankmeadows


mailto:[email protected]



Why Am I A Realtor?

!I remember the day my mom purchased her first house. After being a teacher

since 1978 and a full time mom since 1979, she had finally saved enough money

to buy a home. She chose a home that was in walking distance to the school

where she taught second grade so that she could be close to the people and

places she loved. I remember how this home changed her life. !The picture below is of my mom and I at her closing. In this case, a picture is

worth a thousand words. I got into Real Estate so that I could have a positive

impact on the lives of good people. !!!

8IBU�TFMMFST�XBOU�NPTU�GSPN�SFBM�FTUBUF�QSPGFTTJPOBMT

Real estate professionals can best serve their clients when they fully understand what theirclients expect from them.

®, TM and SM are licensed trademarks to Coldwell Banker Real Estate Companies. An Equal Opportunity Company. Equal Housing Opportunity. Each office is independently owned and operated.

Frank Meadows Office: 704-458-4213

8IBU�CVZFST�XBOU�NPTU�GSPN�SFBM�FTUBUF�BHFOUT

Buyers have clear expectations about what they want from their real estate agents.The most important expectation of buyers is that their real estate agents find the right homefor them (53%). In addition to finding a home, 23% of buyers also expect the agentto negotiate or assist with the terms of the sale or help with price negotiations.



"WFSBHF�BHF�PG�IPNF�CVZFST�BOE�TFMMFSTJO�UIF�TPVUIFSO�SFHJPO

The typical home buyer is 43 yearsold. The highest percentage ofbuyers for all regions in the UnitedStates were in the 25 to-34-year-oldrange.

The median age of sellers who sold ahome between mid-2012 and mid-2013was 53 years. The median age of ahome seller in the South was 52.



8IFSF�CVZFST�GPVOE�UIF�IPNF�UIFZ�QVSDIBTFE

Real estate agents (33%), the Internet (47%) and yard signs (9%) were the topsources when buyers were asked how they learned about the home they purchased.*

* Percentages add up to 100%. Respondents chose only one answer.Source: The 2013 National Association of Realtors® Profile of Home Buyers and Sellers.



*OGPSNBUJPO�TPVSDFT�VTFE�JOIPNF�TFBSDI

In the past 18 years, the Internet has jumped from2% to 92% as an information source used by

consumers in their home searches.

Source: The 2013 National Association of Realtors® Profile of Home Buyers and Sellers.



Coldwell Banker dramatically changed the face of real estate online by taking advantage of YouTube and all it has to offer to its clients. Coldwell Banker has its own national real estate channel, On Location, while Coldwell Banker United, Realtors® has

its own local channel for the Carolinas region, CBUR Carolinas Region.

Everything today is driven by technology and the desire to find things quickly and efficiently. As more and more home buyers turn to the Web, they aren’t just looking

for snapshots of their future home. Consumers want the full effect – they want to feel as if they are actually walking through a home alongside a sales professional,

even if it is only online.

www.youtube.com/ColdwellBanker

Coldwell Banker’s YouTube channel, On

Location, is the most visited real estate channel,

with over 3 million visits since its launch. It is

the premier real estate YouTube channel,

allowing consumers access to over 100,000

videos of home listings, neighborhood features,

local market conditions and more. Coldwell

Banker United, Realtors’® listings with 12 or

more photos have video tours uploaded to

On Location.

www.youtube.com/BURCarolinasRegion

With the creation of virtual tours on everylisting came the automatic creation of videotours posted to our local Coldwell BankerUnited, Realto±s°® YouTube channel, CBURCarolinas Region. Every listing with 12 or morephotos has its own video tour uploaded to theCBUR Carolinas Region channel, which istailored to showcase our listings throughoutNorth and South Carolina.

CBUR

Carolinas Region



Coldwell Banker United, Realtors has joined forces with CirclePix, the nationalleader in online real estate imaging, to provide clients with the most

innovative marketing tools available. These marketing features offer agreat return in leads and new, interested buyers for your home.

AUTOMATED TOOLS

1.) Virtual Tour - The virtual tours are not onlyprofessionally designed, but developed tocapture viewer information, giving you arecurring pool of qualified buyers.

2.) YouTubeVideo - Featured on ColdwellBanker's YouTube channel, OnLocation, thisvideo can be uploaded automatically to othersocial networking sites, burned onto a DVD oruploaded onto cell phones. Plus, it isautomatically uploaded to Coldwell BankerUnited, Realtors' Carolinas Region YouTubechannel.

3.) Mobile Tours - We know people are alwayson the go! That's why your home's virtual tour isavailable to consumers anywhere they have cellphone service.

4.) Statistics - Each virtual tour records itsstatistics to give you and your agent anunderstanding of how well your campaign isworking.

SIMPLE MARKETING STEPS

1.) Social Networking - You need to market whereyour buyers are. We provide powerful tools to uploadto popular sites such as Facebook, YouTube,MySpace, Twitter, Craigslist and personal blogs.

2.) ePostcard - The listing of your home can beannounced to potential buyers through email.

3.) Open House Announcement - Your home's openhouse can be announced in style by choosing from aselection of announcement designs.

4.) Flyers - Many customizable, full-color templatesare available to promote your home.



Industry leader and innovator, Coldwell Banker is the first

national real estate brand to distribute listings to a GPS device

and debut a home search interface for the iPhone and

Blackberry.

Now consumers can get details on the DASH GPS device with

listings appearing in simple text form and including:



A SUMMARY OF COLDWELL BANKER FACTS & FIGURES FOR 2013

QUOTABLESThe Coldwell Banker® brand has been a real estate industry champion and pioneer since it was founded on August 27, 1906. Today, the brand remains the trusted source of innovative real estate solutions, creating exceptional experiences for all we serve.

A GLOBAL REAL ESTATE BRANDThe Coldwell Banker®�EUDQG�KDV�D�JOREDO�UHDFK�ZLWK�RIÀFHV�LQ�49 countries and territories, including the United States and &DQDGD��7KHUH�DUH�PRUH�WKDQ��&ROGZHOO�%DQNHU�RIÀFHV�ZRUOGZLGH��&ROGZHOO�%DQNHU�KDV�D�SUHVHQFH�LQ�WKH�IROORZLQJ�countries and territories (as of 12/31/2013):

United StatesArubaAustraliaBahamasBelizeBermudaBoliviaBrazilCanadaCayman Islands*ChinaColombiaCosta Rica&]HFK�5HSXEOLF'RPLQLFDQ�5HSXEOLFEcuador(J\SWFranceGreeceGuatemala

HondurasIndia (Mumbai only)IndonesiaIrelandItalyJamaica-DSDQKuwaitLebanonMaltaMexicoMonacoNicaraguaOmanPanamaPeruPuerto RicoRomaniaSaudi Arabia6LQJDSRUH

6SDLQSt. Kitts/NevisSt. MartinTurkeyTurks & CaicosUnited Arab EmiratesVenezuelaVirgin Islands (British)**Virgin Islands (U.S.)***

COMING SOONGermany (Berlin/Brandenburg Only)KenyaGuyanaNigeriaArgentinaUruguaySwitzerland

2013 COLDWELL BANKER® QUOTABLES STATISTICS (1/1/13 – 12/31/13)

Independent Contractor Sales Associates/Representatives worldwide:....................................84,900

&ROGZHOO�%DQNHU�RIÀFHV�ZRUOGZLGH�............................3,115

Coldwell Banker presence:................49 Countries/Territories

Number of U.S. transaction sides:...........................724,510

Avg. U.S. sales price:..........................................$288,034

Total U.S. sales volume:.................................$208.7 billion

Number of U.S. $1 million+ transaction sides:..............20,097

Avg. sales price of $1 million+ properties:...........$1.86 million

17.3% higher than National Association of Realtors® 2013 average ($245,500)

*Cayman Islands consists of the islands of Grand Cayman, Cayman Brac, and Little Cayman. %ULWLVK�9LUJLQ�,VODQGV�FRQVLVWV�RI�WKH�LVODQGV�RI�7RUWROD��9LUJLQ�*RUGD��$QHJDGD�DQG�-RVW�9DQ�'\NH��SOXV�DQ�DGGLWLRQDO��VPDOOHU�FD\V�DQG�SULYDWH�LVODQGV 8�6��9LUJLQ�,VODQGV�FRQVLVWV�RI�WKH�PDLQ�LVODQGV�RI�6W��7KRPDV��6W��-RKQ��6W��&URL[��DQG�:DWHU�,VODQG��SOXV�VHYHUDO�DGGLWLRQDO�VPDOO�LVODQGV

COLDWELL BANKER ONLINE PLATFORMS 7KH�RQOLQH�FRQVXPHU�H[SHULHQFH�LV�FKDQJLQJ�DQG�WKH�Coldwell Banker® EUDQG�FRQWLQXHV�WR�SURYLGH�GHVNWRS��WDEOHW�DQG�PRELOH�YLVLWRUV�D�XQLTXH�H[SHULHQFH��2XU�FRQWHQW�ULFK�DSSURDFK�LV�ÀOOHG�ZLWK�KRPH�DQG�UHQWDO�OLVWLQJV��YLGHRV��WLSV�DQG�RWKHU�EORJ�UHVRXUFHV�ZKLFK�FRQWLQXHV�WR�PDNH�&ROGZHOO�Banker one of the most visited real estate brands on the web.

2013 MILESTONESJanuary 2013: (QKDQFHG�PRELOH�DSS�GHEXWV�ZKLFK�KHOSHG�GULYH�VSLNH�LQ�PRELOH�WUDIÀF�WR�FROGZHOOEDQNHU�FRP�E\��SHUFHQW�IRU�WKH�\HDU�

February 2013: Sixty-second “We Believe” commercial, featuring the voice of Tom Selleck, debuts as the highest-rated real estate ad in AceMetrix history. 7KH�VSRW�ZDV�ODWHU�UDQNHG�DV�RQH�RI�WKH�WRS�DGV�RQ�WKH��th annual Academy Awards and recorded more than 1.5 million YouTube views.

Coldwell Banker University ranks #3 of all WUDLQLQJ�SURJUDPV�IURP�DOO�LQGXVWULHV�LQ�Training Magazine’s�7RS��

March 2013: Coldwell Banker University LV�QDPHG�WR�WKH�WRS��LQ��/HDUQLQJ�Elite by &KLHI�/HDUQLQJ�2IÀFHU magazine.

May 2013: Coldwell Banker was UHFRJQL]HG�DV�D�ÀQDOLVW�LQ�WKH�*ROG�6DEUH�$ZDUGV�IRU�LWV�SXEOLF�UHODWLRQV�HIIRUWV�LQ�showcasing the emotional value of a home.

June 2013: According to the 2013 Wall Street Journal/REAL Trends “The Thousand”, the Coldwell Banker brand KDG��VDOHV�SURIHVVLRQDOV�RQ�WKH�OLVW� ��PRUH�WKDQ�DQ\�RWKHU�EUDQG�

July 2013: Coldwell Banker Previews International® celebrates its 80th anniversary.

September 2013: The Coldwell Banker brand launches industry-ÀUVW�,QWHUQDWLRQDO�Film Festival featuring international and consumer-generated videos.

October 2013: The Coldwell Banker brand FHOHEUDWHV�LWV�*HQHUDWLRQ�%OXH�([SHULHQFH�at Lincoln Center in New York City.

THE MOST INFLUENTIAL REAL ESTATE BRAND ON SOCIAL MEDIAThe Coldwell Banker organization continues to lead the real estate industry LQ�VRFLDO�PHGLD�LQÁXHQFH�DFFRUGLQJ�WR�.ORXW��WKH�VWDQGDUG�IRU�PHDVXULQJ�VRFLDO�PHGLD�LQÁXHQFH��&ROGZHOO�%DQNHU�5HDO�(VWDWH�//&�KDV�PRUH�WKDQ��IROORZHUV�RQ�)DFHERRN��QHDUO\��RQ�7ZLWWHU�DQG�D�SRZHUIXO�SUHVHQFH�RQ�,QVWDJUDP��3LQWHUHVW�DQG�RWKHU�VRFLDO�RXWOHWV�

• ��:HE�7UDIÀF��

• ��0RELOH�7UDIÀF��

• ��&RQVXPHU�/HDGV��

• 2013 Coldwell Banker On LocationTM <RX7XEH�FKDQQHO�YLHZV��

• 2013 Coldwell Banker BlueMatter EORJ�YLHZV��

908580757065605550

Cold

wel

l Ba

nker

Zillo

w

Trul

ia

Corc

oran

RE/M

AX

Kelle

r W

illia

ms

Cent

ury

21

Bett

er H

omes

&

Gar

dens

Re

al E

stat

e

Soth

eby'

s

Berk

shir

e

Chri

stie

's

ERA

Klout (as of 12/31/13)

2013 Online Platform Statistics (1/1/13-12/31/13)

8582 82 81 80

77

66 6663

54 52 52

Nielsen/NetRatings 2013*

*Nielsen/Net Ratings Report for real estate Web sites, January-December 2013



Nielsen/NetRatings The Coldwell Banker® brand has more unique Web visitors than any other real estate brand*

1. Real Estate/Apartments

4. Realtor.com 5. Homes.com Network 6. MSN Real Estate 7. Angie’s List 8. Front Door9. ApartmentGuide.com

10. Ziprealty.com

11. Coldwell Banker 12. Rent.com 13. Apartments.com

15. Walk Score16. Rentals.com 17. MyNewPlace 18. RE/MAX 19. Move.com 20. ForRent.com Network

2. Yahoo! - Zillow Real Estate Network3. Trulia

*Nielsen/Net Ratings Report for real estate Web sites, January-December 201

14. Redfin



Cart

us

Bro

ker

Netw

ork

Cert

ifie

d A

gen

t A

dva

nta

ge S

peci

ali

st

This

cer

tifi

es t

ha

t

for

the

per

iod

Den

ise

Po

rter

Vic

e P

resi

den

t

Deni

se Po

rter

Fran

k M

ead

ow

s

ha

s su

cces

sfu

lly c

om

ple

ted

th

e co

urs

e o

f st

ud

y a

nd

exa

m t

o e

arn

th

is

ad

van

ced

acc

red

ita

tio

n.

This

cer

tifi

cati

on

off

ers

the

ad

van

tag

e o

f p

rove

n

exp

erti

se a

nd

Ca

rtu

s re

sou

rces

in s

ervi

ng

clie

nts

at

the

very

hig

hes

t p

rofe

ssio

na

l lev

el.

Fra

nk

ha

s ea

rned

th

e d

esig

na

tio

n o

f

Co

ldw

ell

Ban

ker

Un

ite

d, R

eal

torsC

artu

s N

etw

ork

Bu

yer

Spec

ialis

t

5/2

/20

14

th

rou

gh 1

2/3

1/2

01

4

Gle

nn

Nie

rePr

esid

ent a

nd C

OO

, Car

olin

as R

egio

n

Glen

n N

iere

28

39

85

��of home buyers feelthat a Sales Associate's

speed of response isvery important.

8F�DBO�SFTQPOE�JO�NJOVUFT�

Half of all e-mail inquiries from home buyers go unanswered by other realestate companies. And for those who do respond, it can take as long as 54 hours!

Because Internet consumers have less than a 15-minute patience level, Coldwell Banker United,REALTORS® uses a revolutionary system called LeadRouter™ that allows me to respond to e-mailinquiries in a matter of minutes, not hours!

How does it work? LeadRouter delivers e-mail leads straight to my cell phone in as little as 16seconds - many times while the potential customer is still sitting at his/her computer.

LeadRouterSM leads from coldwellbanker.com deliver68% higher closing rates than from local broker sites.

SOURCE: The 2013 National Association of Realtors.



My Personalized 40 Week / 10 Month Marketing Plan Of Action

!Pre-‐Lis(ng Ac(vi(es: Sell for more money in a shorter amount of 1me.

__De-‐Clu5er & De-‐Personalize

__Take exterior/interior photos

__Perform a Updated Strategic Pricing Analysis and Consulta(on

__Perform an Absorp(on Pricing Analysis and Consulta(on

!!

Weeks One –Three

__Install a Coldwell Banker United “For Sale” sign

__Install an electronic/or combo box, if applicable

__Input all informa(on to area MLS’ (all that apply)

__Distribute property informa(on to over 1000 websites

__Send out “Tell 40” new lis(ng postcards to 40 neighbors or target buyers

__Promote at weekly sales mee(ng

__Reverse Prospect to area agents

__Check lis(ng on all websites for accuracy

__Set up follow up communica(on with seller

__Schedule open house (if appropriate)

!!

�1

Weeks Five -‐ Nine

__Conduct 30 day update with seller

__Review all ac(vity with client

__Schedule open house (if appropriate)


__Coordinate open house ads in appropriate adver(sements

__Promote home on social media sites

__Coordinate online open house ads on coldwellbanker.com, local company site, openhouse.com, etc…

__Email prospect to target buyer agents

!!

Weeks Ten -‐ Fourteen

__Freshen MLS remarks , if necessary

__Freshen photos, if necessary (change of season etc…)

__Make price adjustment, if necessary

__Adjust flyer info

__Con(nue to promote on Facebook, twi5er, and other social media sites

__Make phone calls to agents that show in this area to personally promote property

__Get construc(ve feedback from all showings for seller

__Conduct a 30 day update with seller to review ac(vity

__Reverse Prospect to area agents regarding price reduc(on

!!!

�2

Weeks Fibeen – Twenty

__Freshen remarks/photos

__Place on property specific website, if applicable

__Discuss possible incen(ves with seller


__Promote on social media sites

__Conduct 30 day update with seller to review market compe((on and pricing

!!

Weeks Twenty One – Twenty Five

__Promote price reduc(ons and/or incen(ves in by reverse prospec(ng to area agents

__Freshen up remarks/photos

__Conduct 30 day update with seller to brainstorm on ideas

__Call all agents that have shown the property to personally communicate any reduc(ons or incen(ves

!!

Weeks Twenty Six -‐ Thirty

__Schedule open house event, if appropriate

__Conduct 30 day update

__Distribute 50 open house invita(ons to 20 target buyers

__Freshen photos/remarks in MLS

__Check lis(ng on all websites for accuracy

__Con(nue to promote on social media sites

!

�3

Weeks Thirty One – Thirty Five

__Conduct Lis(ng Analysis if no offers

__Agent and Seller evaluate all feedback

__Adjust home ac(on plan according

!!

Weeks Thirty Six – Forty

__Schedule “extreme” open house event, if appropriate

__Send out “Tell 100” open house invita(ons

__Refresh photos/remarks

__Promote on social media sites

__Con(nue to promote on Facebook, twi5er, and other social media sites

__Make phone calls to agents that show in this area to personally promote property

�4

.BSLFUJOH�ZPVS�)PNFWe want you to get the best possible price for your home in the

shortest amount of time. At Coldwell Banker United, Realtors® wehave developed proven marketing strategies and programs that arepowerful, innovative and effective to ensure maximum exposure.

We guarantee your property will be marketed

&WFSZ�%BZ�6OUJM�*U�T�4PME�TM

using a combination of eye-catching print ads, yard signs, highimpact promotional direct mail materials, Internet advertising,

technology, as well as TV and billboards.



Local MLS

coldwellbanker.comwww.cbunited.com

coldwellbanker.com apps for iPhone, iPad & Android

and Coldwell Banker Partnership

My cbunited.com website

My Office Web Page

mycbcarolinas.com mobile site for the

Carolinas

Virtual Tour

CB Carolinas

Several of these sites power other smaller sites for a total of more than 300 websites.

The Washington Post

8IZ�$IPPTF$PMEXFMM�#BOLFS�6OJUFE �3FBMUPST��

Buying or selling a home is the biggest,and most important, financial transactionpeople experience in their lifetime. And,once you decide to buy a home, choosingthe right real estate company and agent torepresent you during this transaction is themost important decision you will make.

Consider the following reasons why you should choose Coldwell Banker United, Realtors:

� We are a leader in listing and selling homes in your market area.

� We have more top producers than any other company in the area.

� We have comprehensive advertising programs.

� We are members of the #1 international relocation network, Cartus®.

� We have satisfied past customers which provide a source of potential buyers.

� We have full time agents who receive extensive on-going training.

� We have efficient, computerized accounting and property information systems.

� We have a corporate commitment to excellence in all areas of the real estate business.

Search with Coldwell Banker United, Realtorsand we will see to it that your new home is found in theshortest amount of time, with the least inconvenience

to you and purchased at the best price.



4FSWJDFT�:PV�8JMM�3FDFJWF��We will help you determine the required characteristics of your new home.

� We will identify available homes that meet your criteriawhether they are listed by Coldwell Banker United, Realtors® or another Realtor.

� We will provide you with information on communities,schools, churches and any other area characteristics youneed.

� We will determine the maximum mortgage amount forwhich you are qualified.

� We will advise you of the financing options available toyou.

� We will give you an estimate of the cash required for purchase.

� We will research past appreciation rates for the communities you are considering.

� We will meet with you periodically to review progress.

� We will help you inspect the property prior to settlement.

� We will stay in contact with the listing agent to make surethings are proceeding smoothly.

� We will attend the settlement with you.

� We will advise you on the preparation of an offer.

� We will monitor progress toward closing when yourcontract is accepted.

� We will immediately advise you of events that may threatclosing.



2VBMJGZJOH�CVZFSTThe goal of Coldwell Banker® Mortgage Services is to bring you morepre-approved buyers to ensure a successful transaction.

Pre-approved BuyersA potential buyer for your house can receive a pre-approval decision from ColdwellBanker Mortgage for a loan amount necessary for the purchase of your property.

Financial information on other buyersWe will seek financial qualifying information on buyers represented by other brokers.



�

It� is� also� likely�

the� largest� investment� you’ll� ever� make.� That� is� why� you� help�

protect� it� with� homeowner’s� insurance.� But� what� about� the�

items� not� covered� by� insurance?�

�

A� ®� Home� Protection� Plan� is� a� service� � � � � � � �

contract� that� covers� the� repair� or� replacement� of� many� major�

system� components� and� appliances� in� your� home.� A� home�

protection� plan� cannot� prevent� systems� or� appliances� from�

breaking� down,� but� it� can� help� make� covered� repairs� or� � � � �

replacements� easier� and� less� costly.�

�

With� the� benefits� of� a� Home� Protection� Plan,�

you� can� enjoy� the� comfort� of� your� new� home� without� the�

hassles� of� repairs.�

�

A� Home� Protection� Plan� is� the� perfect� �

marketing� tool!� It� can� help� your� home� sell� faster� and� for� a�

higher� price.� Potential� buyers� will� put� your� home� at� the� top� of�

their� list,� knowing� they’ll� be� protected� from� unexpected,� �

covered� repairs.1�

�

Additionally,� listing� coverage� from� a� Home�

Protection� Plan� can� help� you� avoid� putting� money� into� repair-‐

ing� or� replacing� covered� items� that� you� have� decided� to� sell.�

Help� protect� yourself� and� your� buyers� with� a�

Home� Protection� Plan.�

1 Not all home system components and appliances are covered. Please read your contract that details specific coverages, exclusions, and limitations. Call 1.800.735.4663 if you need a copy of your contract. We want you to know about the limitations and exclusions from our coverage that are described in the contract. For example, if we need to replace your unit, there may be non-covered charges, such as city permit fee. For some contracts, improper maintenance may result in a denial of coverage. The contract also describes the specific instances when we may pay you cash instead of replacement, and the cash amount is based on our wholesale costs, which are generally signif i-cantly lower than what you might pay at retail.

Coldwell Banker ® and the Coldwell Banker Logo are registered trademarks licensed to Coldwell Banker Real Estate LLC and used by American Home Shield® with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Coldwell Banker ® Office is Independently Owned and Operated. Neither Coldwell Banker Real Estate LLC nor any of its franchisees or other affiliated companies, including Realogy Corporation, provides any product or service in connection with the program. All products and services provided by American Home Shield.

Ask� your� Real� Estate� Professional� to� include� a�

Coldwell� Banker� Home� Protection� Plan� on� your� listing.�



,FZ�.BSLFU�'BDUPSTHow long does it take to sell a property? Some properties sell in a few days, others may take severalmonths. By recognizing some key factors that influence marketing a home, you can get significantcontrol over market time.

The proper balance of these factors will expedite your sale:

� LocationLocation is the single greatest factor affecting value. Aneighborhood’s desirability is basic to a property’s fair marketvalue.

� CompetitionBuyers compare your property against others in thatneighborhood. Buyers interpret value based on availableproperties on the market.

� TimingThe real estate market may reflect a “buyers” or “sellers” market. Market conditions cannot bemanipulated; an individually tailored marketing plan of action must be developed for each property.

� ConditionThe property condition will affect price and speed of sale. Optimizing physical appearance andadvance preparation for marketing maximizes value.

� TermsThe more terms available, the larger the market, the quicker the sale and the higher the price. Termsstructured to meet your objectives are important to successful marketing.

� PriceIf the property is not properly priced, a sale may be delayed or even prevented. Reviewing theComparative Market Analysis assists you in determining the best possible price.



5IF�WBMVF�PG�ZPVS�IPNFA Competitive Market Analysis (CMA) is essential todetermine the value of residential property. Location andcharacteristics of the property are the key elements indetermining value, along with the comparative values of similarproperties in your area. The CMA takes into account the salesprice of comparable properties currently on the market. Thedesired end result, of course, is to find a price that will attracta willing and able buyer in a reasonable amount of time.

We will consider the following questions when pricing your home:� What are the important selling points of your home?

� How many comparable listings are currently on the market?

� At what prices have comparable listings recently sold?

� Which comparable listing in your community did not sell and why?

Once the value of your home has been determined, you decide on an offering price that will achieveyour goals. If you want to sell quickly, your offering price should be very near the value.

The following are a few things to keep in mind about pricing:� Realistic pricing will help you achieve a selling maximum price in a reasonable period of time.

� The market determines the price.

� The cost of improvements are almost always more than the added value.

� A home priced right from the beginning achieves the highest proceeds.



How Do Appraisals Determine Price? !!!

A lender is going to base their loan to value off of whichever is lower, the

appraised value or sales price. So even if a seller gets what they are asking for a

property, say $325,000, and the house appraises for $294,000, they are going to

base our loan to value, or what the buyer can borrower off the $294,000.

!Lenders require appraisers to use properEes that are closed sales within 30 days

and are within 1 mile of the subject property. The reason for this is that lenders

want to make sure the property they are securing the loan against is obtaining a

value of other like properEes around it in the same neighborhoods.

Unfortunately, this can create a stress on sellers in our current market

environment if they have had the misfortune of having a lot of foreclosures in

their neighborhood, but a home is only worth what the market will support at

that Eme, so if there are a lot of foreclosures to choose from then that is part of

the market and those will be considered as comps and if they are listed that would

be considered as a property that a buyer would look at and purchase.

!!!!!!

!!If a seller has a house that is all brick and all the other homes in the neighborhood

are siding the borrower will get an adjustment made for their brick, but the

appraiser will not go outside the neighborhood if other homes have closed in that

neighborhood. He will just make a market adjustment for that cost.

!The boMom line is that the house has to appraise and it has to appraise based on

comps located close to the subject property. That is why Realtors do market

summaries prior to going on lisEng appointments. If you can’t find the data to

support what the seller wants to list the property for then neither will the

appraiser.

!!!!!!

'BDUPST�UIBU�JOGMVFODF�UIF�WBMVF�PG�ZPVS�QSPQFSUZUltimately, market value will determine

the selling value of your property.

Physical Qualities of Your Property� Location� Age� Size of house and lot� Floor plan and architectural style

Market Conditions� Interest rates and availability of financing� Buyer demand� Prices of recently sold properties� State of the economy/consumer confidence� Seasonal demand

Some Factors Have No Effect on the Current Value of Your Property:� Original Price - What you originally paid for your house� Needed Proceeds - The cash proceeds you want or need from the sale� Opinions - What people say your property is worth

What Are the Only Factors Within Your Control That WillHelp Get You the Best Price Obtainable for Your Property:� Listing price/Terms of sale� Condition of the house and grounds� Personal considerations of the seller� Promotion and marketing� Availability for showing� The sales associate you select



1SJDJOH�ZPVS�IPNF�SJHIU��GSPN�UIF�TUBSU

PRICING YOUR PROPERTY

COMPETITIVELY

FROM THE START WILL

GENERATE

THE MOST ACTIVITY

AMONG BROKERS AND BUYERS.

The seller can only set the asking price. Thebuyers will set the sale price. Take a realistic,market-driven approach at determining thetrue market value of the home. Don't allowpersonal feelings, beliefs or emotions to setthe price of your home.

� Pricing your home higher than comparablelistings may actually help sell your neighbor'shouse faster than yours.

� Sales associates may miss showing yourproperty to qualified potential buyers becauseyour home is out of their client's price range.

� Fewer qualified potential buyers will respondto your advertisement.

� A property generates the most interest amongbrokers and buyers when it first goes on themarket.

� The number of showings is greatest duringthis time - if it is priced at a competitivemarket value.

� Pricing too high and reducing the price laterfails to generate as much activity.



-FBWF�UIF�OFHPUJBUJPOT�UP�ZPVS�3FBMUPS�

In order to maintain the strongest negotiating possible, we recommend that you do not discuss the

following information with any buyers or other real estate agents:

� Reason for Selling

� Urgency to sell

� Willingness to consider an offer less than listing price

� Financing terms you would accept

� Personal property you might be willing to include

� Timing and benefits from your company

� Any other confidential information

When you trust your Realtor to negotiate on your behalf, you increase the potentialfor maximum profit from the sale of your home!



,OPX�UIF�EJGGFSFODF�CFUXFFO�$PMEXFMM�#BOLFSBOE�MJNJUFE�TFSWJDF�QSPWJEFST

If you are planning to sell your home, it is importantthat you know the difference between a full-servicecompany such as Coldwell Banker United, REALTORS®

and limited service providers. Not knowing thatdifference could cost you valuable time, or worse,even thousands of dollars. The limited service of alimited service provider could keep you fromgetting the best possible price for your home . . .and ultimately, could be a stumbling block for thepurchase of your next home.

It is important to know that your home is worthonly what somebody else is willing to pay for it.And, the greater the number of interested, qualified buyers who know about your home – themore likely you are to get the best possible price. In addition to traditional marketing in media likeprint, television, and billboard advertising,Coldwell Banker United, REALTORS® markets itslistings on numerous high-traffic Internet and mobileWeb sites including, the Multiple Listing System (MLS),cbunited.com, coldwellbanker.com, REALTOR.com,and YouTube.

A nationwide referral network and corporaterelocation program also bring qualified buyers toColdwell Banker United, REALTORS® offices. The limited service provider may charge you an extrafee for advertising and they may lack extensivenetworking capabilities.

It is important to understand that finding aninterested buyer is just the beginning. Selling ahome almost always involves negotiation be-tween the buyer and seller. Getting the bestpossible price for your home calls for a skillednegotiator, educated and experienced in realestate transactions.

Your Coldwell Banker sales associate hastraining and experience in entertainingoffers and negotiating the best possible priceand most favorable contract. A limited service provider could have you negotiatingon your own.

When a real estate agent says they can offerall the services you need at a large discount,be very skeptical. Ask them to detail the ser-vices they offer and then compare that withthe Coldwell Banker United, REALTORS® services listed on our Seller Services Guarantee. You’ll find that the discount agent only offers part of the service necessary to get the best possible price for your home.

There are differences between ColdwellBanker United, REALTORS® and the limited service providers! It doesn’t cost you a thing to learn more about the differences when selling what is possibly your most expensive investment – your home. We helped thousands of buyers and sellers complete successful real estate transactions . . .these families experienced the difference.



8F�XJMM�EP�UIF�KPC�SJHIU��(VBSBOUFFE�0S�ZPV�SF�OPU�PCMJHBUFE�

Sign on the dotted line with some real estateagents and you could be rolling the dice.

4BMFT�"TTPDJBUFT�BU�$PMEXFMM�#BOLFS�6OJUFE �3FBMUPST��TUBOE�CFIJOE�UIFJS�QSPNJTFT�8F�XJMM�TJHO�B�4FMMFS�4FSWJDFT�(VBSBOUFF�UPEBZ�UIBU�QSPUFDUT�ZPV�EVSJOH�UIF�TFMMJOH�QSPDFTT�

This printed document states we will deliver specifics for you such as a MarketingPlan of Action, Promotion to Other Brokers, Direct Marketing of your Home, Regular

Marketing Activity Reports, and my Personal and Timely Response, all guaranteed.

If we don't deliver, you'renot obligated.



!George Clark - Instructor at Rutgers University (Written in 2011) !It is my pleasure to be writing an endorsement of Frank Meadows. I have known Mr. Meadows for more than ten years, since he was my student in "Introduction to Human Ecology" Years and thousands of students later, I still recall Frank distinctly. !Mr. Meadows was an exceptionally diligent, conscientious and responsible student in my course. His examinations and assignments evinced solid writing skills. He was a regular contributor to class discussions, frequently posing perceptive questions and making timely, worthwhile comments. He demonstrated intellectual interest in and curiosity about course materials and topics and was clearly fully engaged in class sessions. One of the things that made him memorable was that we had a number of extra-classroom conversations about subjects related to the course. Few undergraduates have sufficient motivation to engage me in such discussions, and I thoroughly enjoyed them. I recall Mr. Meadows as a personable young man capable of working equally well with others or independently. He demonstrated a love of learning and personal and professional growth. He enjoyed challenges and tackled them with zest and success. He had a wonderful work ethic and a natural curiosity one seldom sees in undergraduates. He was an asset to my course and I enjoyed having him as my student and interacting with him outside of the classroom. !Mr. Meadows was an exceptional young man when I knew him as an undergraduate and I am confident that he remains so today. That I can recall him well is testimony to his uniqueness and quality. I know that when he takes on a task he does so with great talent, hard work, energy, and commitment; he strives for excellence in all he does. I would commend him to anyone reading this with my enthusiastic endorsement, complete confidence and full support. !!!!!!!!!!

http://www.linkedin.com/profile/view?id=47776498&authToken=lMQK

!Frank Muzio - Director of Guidance at Wantagh Public Schools (Written in 2011) !It has been over ten years since Frank was a student of mine, but my memories of him are vivid. I am delighted that he has kept in touch with me over the years, and I feel qualified to write on his behalf. I recall Frank as an intelligent, very hard working young man who was at all times a gentleman. He loved to learn, and sought learning opportunities in the summer at Cornell Cooperative Extension and Cold Spring Harbor Labs. I remember Frank having a strong interest in horticulture, and his attempts to begin a club here on campus devoted to the topic. Alas, not too many other kids shared that interest, but I admired Frank’s strong sense of self; to be unique in a dignified and subtle way. !Upon graduation, Frank attended Rutgers University and studied Biology. He was elected President of Helyar House, which is an off-campus cooperative living facility. In this role, Frank learned and honed his skills of diplomacy as he worked with different types of people and various needs. Frank developed leadership and creative qualities as well. Frank was able to implement positive changes in that environment that exist to this day. !Frank remains a person of great character. He has certainly earned my trust. I know that he will always conduct himself as a gentleman and with the utmost integrity, and consistently work on behalf of his clients. I highly recommend him to you. !!!!!!!!

http://www.linkedin.com/profile/view?id=54248296&authToken=rZcR

In Conclusion You Should Choose Me To SELL Your House Because;

!

• I will provide you with excellent service and support.

• I have made a thorough market analysis of your house.

• I have developed a winning marketing plan.

• I will make every effort to sell your house promptly.

• I have the resources of Coldwell Banker United.

!Thank you for your time

!

�1

real estate listing presentation

Documents

real estate agents

face of real estate

real estate professionals

national real estate

equal opportunity company

visited real estate

equal housing opportunity

real estate marketing