Prepared by:

KAREN D. MCCALL371 Cherry Mountain Road | Bostic | NC 28018

REALTOR® PROFILE

Karen D. McCall,

REALTOR® Broker, e-PRO®

McCall’s Real Estate371 Cherry Mountain Road

Bostic, NC 28018

828-245-9003

828-429-0251

KDMcCall@gmail.com

2003, Gaston College Real Estate

2004, Gaston College Real Estate Broker

I am a licensed North Carolina Real Estate Broker. I’m also a REALTOR® which means I belong to the

National Association of REALTORS®, the NC Association of REALTORS® and the Rutherford County Board

of REALTORS®. Since being licensed in North Carolina, I have been a member of the RE/MAX 100% Club,

Director with the Rutherford County Board of REALTORS, Chairman of the Realtor's Political Action

Committee and member of the Finance Committee. As a REALTOR® I subscribe to the REALTORS® Code

of Ethics and a high standard of practice. I strive to provide a level of service to my clients consistent

with the competence, fairness and integrity of North Carolina REALTORS® and McCall’s Real Estate.

COMMUNITY INVOLVEMENT

Since 1990, I've called Golden Valley, NC

home and have been involved in the

community. In 1997, at the request of the

community club, I began to work on the

History of Golden Valley. Toward that end I

collected information about the community

and wrote about it. Western Carolina

Communities published my synopsis, the

Rutherford County Historical Society

borrowed it, and Blue Ridge Internet

asked me to contribute to the Rutherford

History Project.

I am one of this area's foremost

cheerleaders and have written a collection

of articles about Golden Valley, Sunshine,

Duncan's Creek, and the Logan's Store

area. You will find some of them at

GoldenValleyNC.com. I have quite fallen

in love with Rutherford County from

Batcave to Bostic. I write a community

newsletter and am a Cherry Mountain Fire

Department Auxiliary Volunteer. I still write

the Golden Valley community blog

GoldenValleyNC.blogspot.com .

SOLD

3

• 104 High Cliffs Trail Bostic, NC• 197 Valley View Drive Bostic, NC

• 885 Salem Church Rd, Bostic, NC • 439, West Ridge, Bostic NC

SOLD

3

• Lot Bostic Sunshine Highway • Golden Valley Church Road

• Lot on Troth Lane • Lot 00 Old Forge Drive

33.50

Acres

1.40

Acres

6

Acres

2.03

Acres

MY TESTIMONIALS

References Furnished Upon Request

There’s a Book

COMMUNITY LEADER – PROFESSIONAL RECOGNITION

Broker-in-Charge

e-PRO® Designation since 2007

Account Executive, Photographer and Market

Representative with TREB

Presidents Award, Board of REALTORS®

Board of Directors, RCMLS

Golden Valley Community Club

Cherry Mountain Fire Department

Rutherford County Woman of the Year

Toastmasters – Trident Literacy – International Management Council – ABWA –

Cub Scouts

ASKING PRICE VS. SELLING PRICE

Price too low and you lose the value.

Price too high and you lose the buyers.

Strategically pricing your home to get it sold for the most money in

the least amount of time

CRITICAL WEEKS WHEN LISTED

Pricing correctly helps you strike a deal when there is more

competition for your home.

PRICING VS. POTENTIAL BUYERS

Properly priced, you will have the possibility of

many more buyers competing for your property.

Asking Price Compared

to Market Value

Percentage of Potential Buyers who

will look for Property

Market Value

+10%

+15%

-15%

-10%

60%

30%

10%

90%

75%

PRICING YOUR HOME

PREVIEW OF YOUR HOME

In addition to my efforts, the associates

in my MLS may be assisting me in

locating buyers, showing and selling

your home.

IMPORTANCE OF INTERNET HOME SEARCH

90%

Home Buyers And Sellers

• 90% of home buyers and

sellers use the internet to

search for their home1

• Reach the widest audience of

potential buyers

• More buyers = better chance of

finding one that is willing to

meet your terms, price and

desired closing date

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012

WHERE BUYERS FIND HOMES

42% of buyers found a home via the internet – up

from 8% in 2001

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012

Where buyers found the home they purchased, 2001-2012 (Percentage Distribution)

HOW BUYERS FOUND THEIR HOMES

• 2002: Internet surpassed print

ads

• 2004: More buyers found their

home on internet than from

signs

• 2009: The internet is THREE

TIMES as powerful as signs

90%2001 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Internet 42%

Print Ads 1%

Signs 10%

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012

BEST OF ALL WORLDS

I market to buyers who are online, whether they

have an agent or not. If a buyer sees your listing

and calls an agent I have succeeded.

Buyers who are just on

realtor.com®

Buyers who search

local sites and syndicates

Print ads

Buyers search local web

sites

For illustrative purposes. Varies by broker and region.

FACTS THAT MATTER

Realtor.com®, Zillow, and Trulia

are the industry’s most

engaging real estate search

sites.*

• More Minutes

• More Visits

• More Pages Viewed

SOCIAL NETWORKING

I will use social

networking along with

websites and landing

pages to secure good

distribution and SEO

ranking for your

listing.

Screen shots represent site as of publication date. Site subject to change without notice.

THE INTERNET HAS MILLIONS OF LISTINGS

I will make YOURS stand out

MOBILE APPS

Screen shots represent site as of publication date. Site subject to change without notice.

Buyers who are searching in this neighborhood can find

me through mobile marketing.

Mobile Marketing Plan

Buyers driving through the

neighborhood can:

• Find your home, get

directions and a map

• Connect with me in one

“click” to get details and

make an appointment

This technology is not 100%

in rural areas.

by realtor.com®SHOWCASE℠ LISTING ENHANCEMENTS |

How will I showcase your home

to the most buyers?

• Extra Pictures

• Interactive Flyers

• Geo-Coding

• QR Codes

• Landing Pages

In addition, I sometimes use

postcards, craigslist, and other

marketing tools to reach the right

audience.

by realtor.com®SHOWCASE℠ LISTING ENHANCEMENTS |

I will showcase your home and I

will make it easy to show and

see.My contact information is in

multiple places. I’m easy to

reach, but other agents may

bring a buyer. I add documents

online, like land plats, surveys,

septic permit information, to

make it easy for other agents to

show my listings. And I subscribe

to the Supra Key system for

agents who do and I keep keys

for agents who don’t.

by realtor.com®SHOWCASE℠ LISTING ENHANCEMENTS |

How will I showcase your home

to the most buyers?

• I will make your home stand

out with great pictures and

an online slideshow.

Nearly 180 million U.S. internet

users watch videos on the

internet every month1

Screen shots represent site as of publication date. Site subject to change without notice.

by realtor.com®SHOWCASE℠ LISTING ENHANCEMENTS |

• Local and regional

buyers make up half

of the market in most areas,

but experience shows most

open houses are poorly

attended, and these days

thefts are often reported after

an open house.

• If I hold an open house for you, I

will invite other real estate

brokers, not the general public.

Open Houses

REALTOR.COM® BRINGS INTERNATIONAL BUYERS TO YOU

Screen shots represent site as of publication date.

Site subject to change without notice.

Translated into 11

languages, the realtor.com®

global site offers

international and

investment buyers the

opportunity to view your

listing in their native

language.

French

Chinese

Dutch

English

German

Italian

Japanese

Korean

Portuguese

Russian

Spanish

SYNDICATION BRINGS BUYERS TO YOU

Screen shots represent site as of publication date.

Site subject to change without notice.

I intend to to present your

home in the best possible

light and I’m using the

Industry Giants to do it.

ONLINE LISTING PERFORMANCE REPORT

Screen shots represent site as of publication date.

Site subject to change without notice.

Realtor.com® tracking

report shows how many

buyers are looking at your

home. In addition, I will

forward tracking reports

from Trulia and Zillow.

by realtor.com®FEATURED HOMES℠ |

Locally, regionally, nationally

and internationally

• Move-up buyers

• First time homeowners

• Local buyers

• Relocation buyers

• Investors

• Foreign buyers

REALTY JUGGLER

Realty Juggler CRM helps convert more

internet buyers

ONLINE MARKETING ADVANTAGE

Showcase℠ Listing Enhancements

I will enhance your listings on the top websites: Zillow and realtor.com®, with the features buyers

want most

Real Bird

I will build a flyer that can be used as an online landing page, complete with it’s own URL and

slideshow.

Mobile Reach

Your property will appear on the Zillow, Trulia and realtor.com®,

mobile apps so mobile consumers

can find your home

Facebook Application

I will display your property on my social media sites such as Facebook, Twitter and for great SEO,

Blogger where you will have an embedded slideshow and map

Realty Juggler CRM

My data system helps manage prospective buyers so that I never miss an inquiry,

request or referral

1 comScore, Media Metrix, key measures report, Jan-Dec 2012

PREVIEW OF YOUR HOME

I can do all this, but there are three

things only you have control over.

1. Price

2. Condition

3. Availability

We can take your listing

from For Sale to Sold.