McCall's Real Estate Listing Presentation 2014 - 2015

Download McCall's Real Estate Listing Presentation 2014 - 2015

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Online marketing plan

Prepared by:Karen D. McCall371 Cherry Mountain Road | Bostic | NC 28018

Realtor profile

Karen D. McCall, REALTOR Broker, e-PROMcCalls Real Estate371 Cherry Mountain RoadBostic, NC 28018

828-245-9003828-429-0251KDMcCall@gmail.com

2003, Gaston College Real Estate 2004, Gaston College Real Estate Broker

Community involvement

Since 1990, I've called Golden Valley, NC home and have been involved in the community. In 1997, at the request of the community club, I began to work on the History of Golden Valley. Toward that end I collected information about the community and wrote about it. Western Carolina Communities published my synopsis, the Rutherford County Historical Society borrowed it, and Blue Ridge Internet asked me to contribute to the Rutherford History Project.I am one of this area's foremost cheerleaders and have written a collection of articles about Golden Valley, Sunshine, Duncan's Creek, and the Logan's Store area. You will find some of them at GoldenValleyNC.com. I have quite fallen in love with Rutherford County from Batcave to Bostic. I write a community newsletter and am a Cherry Mountain Fire Department Auxiliary Volunteer. I still write the Golden Valley community blog GoldenValleyNC.blogspot.com .SOLD

3 104 High Cliffs Trail Bostic, NC

197 Valley View Drive Bostic, NC 885 Salem Church Rd, Bostic, NC 439, West Ridge, Bostic NC

SOLD

3 Lot Bostic Sunshine Highway

Golden Valley Church Road Lot on Troth Lane Lot 00 Old Forge Drive

33.50 Acres1.40Acres6Acres2.03Acres

My testimonials

References Furnished Upon RequestTheres a BookCommunity leader professional recognition

Broker-in-Chargee-PRO Designation since 2007Account Executive, Photographer and Market Representative with TREBPresidents Award, Board of REALTORSBoard of Directors, RCMLSGolden Valley Community ClubCherry Mountain Fire DepartmentRutherford County Woman of the Year

Toastmasters Trident Literacy International Management Council ABWA Cub Scouts

Asking price vs. selling price

Price too low and you lose the value.Price too high and you lose the buyers.

Strategically pricing your home to get it sold for the most money in the least amount of time

Critical weeks when listed

Pricing correctly helps you strike a deal when there is more competition for your home.

Pricing vs. potential buyers

Properly priced, you will have the possibility of many more buyers competing for your property. Asking Price Compared to Market ValuePercentage of Potential Buyers who will look for PropertyMarket Value+10%+15%-15%-10%60%30%10%90%75%Pricing your home

Preview of your home

In addition to my efforts, the associates in my MLS may be assisting me in locating buyers, showing and selling your home.

Importance of internet home search90%Home Buyers And Sellers 90% of home buyers and sellers use the internet to search for their home1 Reach the widest audience of potential buyers More buyers = better chance of finding one that is willing to meet your terms, price and desired closing dateSource: National Association of REALTORS, Profile of Home Buyers and Sellers, 2012Where buyers find homes42% of buyers found a home via the internet up from 8% in 2001

Source: National Association of REALTORS, Profile of Home Buyers and Sellers, 2012Where buyers found the home they purchased, 2001-2012 (Percentage Distribution)

How buyers found their homes 2002: Internet surpassed print ads 2004: More buyers found their home on internet than from signs 2009: The internet is THREE TIMES as powerful as signs90%Internet 42%Print Ads 1%Signs 10%Source: National Association of REALTORS, Profile of Home Buyers and Sellers, 2012Best of all worldsI market to buyers who are online, whether they have an agent or not. If a buyer sees your listing and calls an agent I have succeeded.Buyers who are just on realtor.comBuyers who search local sites and syndicates Print adsBuyers search local web sitesFor illustrative purposes. Varies by broker and region.

Facts that matterRealtor.com, Zillow, and Trulia are the industrys most engaging real estate search sites.*More MinutesMore VisitsMore Pages Viewed

Social networking

I will use social networking along with websites and landing pages to secure good distribution and SEO ranking for your listing.Screen shots represent site as of publication date. Site subject to change without notice.

The Internet has millions of listingsI will make YOURS stand out

Mobile appsScreen shots represent site as of publication date. Site subject to change without notice.Buyers who are searching in this neighborhood can find me through mobile marketing.Mobile Marketing Plan

Buyers driving through the neighborhood can:

Find your home, get directions and a map

Connect with me in one click to get details and make an appointment

This technology is not 100% in rural areas.

How will I showcase your home to the most buyers? Extra PicturesInteractive FlyersGeo-CodingQR Codes Landing Pages

In addition, I sometimes use postcards, craigslist, and other marketing tools to reach the right audience.

by realtor.comSHOWCASE LISTING ENHANCEMENTS |

I will showcase your home and I will make it easy to show and see. My contact information is in multiple places. Im easy to reach, but other agents may bring a buyer. I add documents online, like land plats, surveys, septic permit information, to make it easy for other agents to show my listings. And I subscribe to the Supra Key system for agents who do and I keep keys for agents who dont.

by realtor.comSHOWCASE LISTING ENHANCEMENTS |

How will I showcase your home to the most buyers? I will make your home stand out with great pictures and an online slideshow.Nearly 180 million U.S. internet users watch videos on the internet every month1

Screen shots represent site as of publication date. Site subject to change without notice.by realtor.comSHOWCASE LISTING ENHANCEMENTS |

Local and regional buyers make up half of the market in most areas, but experience shows most open houses are poorly attended, and these days thefts are often reported after an open house. If I hold an open house for you, I will invite other real estate brokers, not the general public.Open Houses

by realtor.comSHOWCASE LISTING ENHANCEMENTS |

Realtor.com brings international buyers to youScreen shots represent site as of publication date. Site subject to change without notice.

Translated into 11 languages, the realtor.com global site offers international and investment buyers the opportunity to view your listing in their native language.FrenchChineseDutchEnglishGermanItalianJapaneseKoreanPortugueseRussianSpanish

Syndication brings buyers to youScreen shots represent site as of publication date. Site subject to change without notice.I intend to to present your home in the best possible light and Im using the Industry Giants to do it.

Online listing performance reportScreen shots represent site as of publication date. Site subject to change without notice.Realtor.com tracking report shows how many buyers are looking at your home. In addition, I will forward tracking reports from Trulia and Zillow.

Locally, regionally, nationally and internationally Move-up buyers First time homeowners Local buyers Relocation buyers Investors Foreign buyers

by realtor.comFeatured homes |Realty JugglerRealty Juggler CRM helps convert more internet buyers

Online marketing advantage

Showcase Listing EnhancementsI will enhance your listings on the top websites: Zillow and realtor.com, with the features buyers want mostReal Bird I will build a flyer that can be used as an online landing page, complete with its own URL and slideshow.

Mobile ReachYour property will appear on the Zillow, Trulia and realtor.com ,mobile apps so mobile consumers can find your homeFacebook ApplicationI will display your property on my social media sites such as Facebook, Twitter and for great SEO, Blogger where you will have an embedded slideshow and map Realty Juggler CRMMy data system helps manage prospective buyers so that I never miss an inquiry, request or referral

1 comScore, Media Metrix, key measures report, Jan-Dec 2012Preview of your home

I can do all this, but there are three things only you have control over.

PriceConditionAvailability

We can take your listingfrom For Sale to Sold.