ONLINE MARKETING PLAN

88% of consumers begin their home search on the internet

Reach the widest audience of potential buyers

More buyers = better chance of finding one willing to meet your terms, price and desired closing date

ONLINE MARKETING PLAN OBJECTIVES

94.3% said internet was becoming more important than print

NEW MOVER SURVEY

Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008

YES – 94.3%

NO – 4.7%

32% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008

0

5

10

15

20

25

30

35

1997 1999 2001 2003 2004 2005 2006 2007 2008

Signs Print ads Internet buyers are now here

2002: Internet surpassed print ads

2004: More buyers found their home on internet than from signs

2008

NAR 2008 PROFILE OF HOME BUYERS & SELLERS FACTS ON WHAT IS WORKING AND WHAT IS NOT

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008

TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions)

Your home will be on REALTOR.com® - where

more consumers spend the most time

Source: comScore Media Metrix, April 2009 

BUYERS SEARCH OUR LOCAL WEB SITE

BUYERS WHO ARE JUST ON

REALTOR.COM®

BUYERS WHO SEARCH OUR LOCAL SITE AND

REALTOR.COM® PRINT ADS

BEST OF BOTH WORLDS

For illustrative purposes. Varies by broker and region.

Because REALTOR.com® has millions of listings…

I will make yours stand out

• Enable your home to rise to the top of the search aabove all other homes by adding more photos

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

• Place my cell phone on multiple points to increase buyer calls for your property

HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS?

• I will make your home stand out with a video or virtual tour

150 million Americans watch videos on the internet every month

FEATURED HOMES™ MARKETING SYSTEMSM

• Front page positioning for your home

• Triple the number of buyers who see your home

FEATURED HOMES™ MARKETING SYSTEMSM

• Exclusive position gets your home seen before all others

FEATURED HOMES™ MARKETING SYSTEMSM

• Weekly tracking report shows

how many buyers are looking

at your home

©2009 REALTOR.com® All rights reserved. rdc_listing_presentation_081909

ONLINE LISTING PERFORMANCE REPORT