bra "survival of the fittest" august 12, 2010 - strengthening your website’s presence...
DESCRIPTION
Your website is a critical component of your business. At a time when online competition has never been so fierce, it’s crucial to have a marketing plan for your website that drives results. This seminar, presented my Mike Duncan, CEO of Sage Island addresses the necessity of a well designed, innovative site, and how to properly market it through a hands on approach of planning, analysis, and optimization. Mike speaks to the art of SEO and PPC tactics and how to expand your brand on the web to drive results.TRANSCRIPT
Tricks to Improve E-Commerce Website Traffic
Mike DuncanSage Island CEO
www.SageIsland.com
www.sl ideshare .net /sageis land
Know your Customer
Know their Langauge
Keyword ResearchKeyword Selection is Key
Careful keyword selection is the heart of the SEO campaign.
Research KeywordsCreate a robust keyword portfolio of relevant keyword phrases that are searched on by potential customers. You’ll begin with your input on what your most important keywords are, then expand that list by cross-checking the list against the search engines’ databases of actual keyword searches. This will help target the right words - the ones that will actually deliver customers to your website.
keyworddiscovery.comwordtracker.comoverture.comGoogle Adwords Keyword Toolseobook.com
seomoz.org
Open for Business-Driving Traffic-
SEOHave a Strategy for your site and
optimize your content• Use keyword research to determine how customers search
• Inject keywords into body copy, titles, and images
• Be sure that your site is user friendly and search engine friendly. Your marketing efforts won’t help you if your website makes it difficult for users to find the information they want.
Ranking factors:www.seomoz.org/article/search-ranking-factors
www.vaughns-1-pagers.com/internet/google-ranking-factors.htm
On Page OptimizationOptimize Website Meta
<TITLE>Skateboards - Warehouse Skateboards Skate Shop</TITLE>
<META NAME="Description" CONTENT="Biggest selection of skateboards, skateboard decks, complete skateboards, skateboard wheels, skateboard trucks, skateboards delivered right to your door!">
<META NAME="Keywords" CONTENT="skateboards,skateboard,complete skateboards,skateboard decks,skateboard wheels,skateboard trucks,skate decks,warehouse skateboards">
Search Engine Op.miza.on Best Prac.cesh6p://www.sageisland.com/SEO-‐best.pdf
On Page OptimizationOptimize Website Content
Text Matters!The most important thing in search.
The entire process of search is text-based. The search engines care about how much text, how it’s formatted, and what it says.
On Page OptimizationOptimize Website Content
Sitemap SubmissionGoogle WebMaster Tools - www.google.com/webmasters/tools/
Bing (MSN) WebMaster Tools - www.bing.com/webmasters
Yahoo! Site Explorer - http://siteexplorer.search.yahoo.com
Create Sitemapswww.gsitecrawler.com
Create a Robots.txt file and place in the root directorywww.yourdomain.com/robots.txt
User-agent: * Disallow: /my-dirty-photos
Sitemap: http://www.domain.com/sitemap.xml
www.websitegrader.com
How does your site rank for SEO?
Driving Relevant Traffic
Links
Quality links is what you are after.
What is a Quality link?Good Page Rank and relevant
Link Building
Driving Relevant Traffic
Paid Search
Invest in a Paid Search(pay-per-click) Campaign
• Paid search is a fast, cost effective, extremely targeted way to increase visibility on the search engines.
• Even a small budget can be very effective if you use extremely targeted keywords to avoid spending money on unqualified clicks.
• Write compelling ads targeted to your demographic to get attention.
Driving Relevant Traffic
Shopping Networks
Driving Relevant Traffic
Social Networks
What is Social Media MarketingMany marketers think that doing a sponsorship on MySpace or posting a one-off campaign channel on YouTube is social media marketing
Not true. Social Media is About Socializing!
It is about:Weaving your content and messages into the social webJoining the customer conversationMaking friendsCommunicating with those friendsListening to those friendsMeasuring impact
Customer Service
Know the Numbers
www.sl ideshare .net /sageis land
Search Engine Optimization – Kristopher JonesGet to the top on Google – David VineyLanding Page Optimization – Tim Ash
Building Findable Websites – Aarron Walter
Mike DuncanSage Island CEO
www.SageIsland.com