THE IMPACT OF PERCEIVED WEBSITE’S USEFULNESS,

PERCEIVED WEBSITE’S EASE OF USE,

AND E-WOM ON THE DECISIONS TO CHOOSE UNIVERSITY

(Study at University of Muhammadiyah Malang in Indonesia and Lublin

University of Technology in Poland)

A Thesis Submitted in Partial Fulfillment of The

Requirement for The Award of The Degree of Bachelor of Economics

THESIS

By:

Izza Islamiyah Putri Fayaliq

201410160311458

DEPARTMENT OF MANAGEMENT

FACULTY OF ECONOMICS AND BUSSINESS

UNIVERSITY OF MUHAMMADIYAH MALANG

2019

i

PREFACE

Firstly, I would like to thank ALLAH ALMIGHTY for giving me the

audacity, sanctioning me with acquaintance and confidence to fulfill this task.

Than I owe my deepest and profound gratitude to my project advisor, Barbara

Szymoniuk, PhD(Eng.), Eko Handayanto, Drs., MM, Ratih Juliati, Dra., M.Si,

and Widayat, Dr. MM, who shepherded me through the bulk of work with their

sage guidance and shrewd cooperation. My wonderful parents, my lovely

brothers, my loving family members, and heartening friends are mentioned last to

emphasize the special nature of their tremendous encouragement, support and

patience all through my journey.

This thesis is made as a completion of the bachelore degree in

Management. I am truly grateful for this rare chance to held a collaboration

research at University of Muhmmadiyah Malang in Indonesia and Lublin

University of Technology in Poland. It was absolutely an incredible experience.

Several persons have contributed academically, practically and with

support to this bachelor degree thesis. I would therefore firstly like to thank to,

Ms. Julia Kubaj as the staff from International Relations Office at Lublin

University of Technology in Poland, Ms. Anik Rumijati and Mr. Arif from BIPA

who helped me in the process of spreading the questionnaire, as well as all the

international students who are willing to help in fill in the survey. Their help

obviously means a lot to me.

Finally I would like to thank anyone whose name I can't mentioned one by

one. Thank you for being helpful and supportive during my time at the University.

Malang, 4 Mei 2019

Author,

ii

CONTENTS

Abstract ........................................................................................................................ 1

PREFACE .................................................................................................................... 2

CONTENTS ................................................................................................................. 3

LIST OF TABLE ......................................................................................................... 5

LIST OF FIGURE ........................................................................................................ 6

LIST OF ILLUSTRATION ......................................................................................... 7

CHAPTER I ................................................................................................................. 8

INTRODUCTION ....................................................................................................... 8

A. Background of The Problems............................................................................ 8

B. Statement of The Problem ............................................................................... 12

C. Objective of The Study ................................................................................... 13

D. Scope and Limitations ..................................................................................... 13

E. Significances of The Study ............................................................................. 13

CHAPTER II .............................................................................................................. 16

LITERATURE REVIEW........................................................................................... 16

A. Theory ............................................................................................................. 16

B. Literature Review ............................................................................................ 26

C. Conceptual Model ........................................................................................... 35

D. Hyphotesis ....................................................................................................... 39

CHAPTER III ............................................................................................................ 40

RESEARCH METHOD ............................................................................................. 40

A. Place and Subject of research .......................................................................... 40

B. Populations and Sampling Technique ............................................................. 40

C. Sample Size ..................................................................................................... 41

D. Measurement Scale ......................................................................................... 42

E. Type and Data Source ..................................................................................... 42

F. Data collection method ................................................................................... 42

G. Instrument Test................................................................................................ 43

H. Data Analysis Method ..................................................................................... 44

I. Hypothesis Test ............................................................................................... 48

J. Operational Definition Variable ...................................................................... 49

CHAPTER IV ............................................................................................................ 53

ANALYSIS AND PRESENTATION OF DATA ..................................................... 53

iii

A. An Overview of Research Object ................................................................... 53

B. Personal Biographical Data ........................................................................... 56

C. Instrument Test................................................................................................ 61

D. Descriptive Analysis of Respondent's Respond Frequency ............................ 67

E. Multiple Linear Regression ............................................................................. 73

F. Classical Assumption Test .............................................................................. 75

G. Determination Coefficient ............................................................................... 78

H. Hypothesis Test ............................................................................................... 78

I. Findings In Terms Of Technology of Acceptance Model toward decision to

study abroad. .......................................................................................................... 83

CHAPTER V CONCLUSION AND SUGGESTION .......................................... 90

A. Conclusion ...................................................................................................... 90

B. Suggestion ....................................................................................................... 90

iv

LIST OF TABLE

Table 2.1 Literature Review ....................................................................................... 29

Table 3.1 Measurement Scale .................................................................................... 42

Table 3.2 Operational variable ................................................................................... 49

Table 4.1 Respondent’s Personal Biographic Data .................................................... 57

Table 4.2 Validity....................................................................................................... 61

Table 4.3 Reliability ................................................................................................... 66

Table 4.4 Respond’s Index Analysis .......................................................................... 67

Table 4.5 Multiple Linier Regression ........................................................................ 73

Table 4.6 One-Sample Kolmogorov-Smirnov Test ................................................... 76

Table 4.7 Multicollinearity Test ................................................................................. 77

Table 4.8 Glejser Test ................................................................................................ 77

Table 4.9 Determination Coefficient.......................................................................... 78

Table 4.10 T test at UMM and LUT .......................................................................... 80

Table 4.11 F test at UMM and LUT .......................................................................... 82

v

LIST OF FIGURE

Figure 1.1 : number of international students worldwide ............................................ 2

Figure 1.2 : number of international students by the country of origin ....................... 2

Figure 2.1 : Theory of Planned Behavior ................................................................... 18

Figure 2.2 : TRA model ............................................................................................ 21

Figure 2.3 : TAM model ........................................................................................... 22

vi

LIST OF ILLUSTRATION

Illustration 2.1 : Research Model .............................................................................. 36

vii

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