bollywood music project digital marketing case study
TRANSCRIPT
![Page 1: Bollywood Music Project Digital Marketing Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051521/5a64787b7f8b9a6a568b45b3/html5/thumbnails/1.jpg)
DIGITAL OUTREACH BY
Insightful Digital Outreach
LetGo#
![Page 2: Bollywood Music Project Digital Marketing Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051521/5a64787b7f8b9a6a568b45b3/html5/thumbnails/2.jpg)
LIVE IN THE MOMENT.
WE ASKED THEM TO #LETGO.
THIS IS HOW WE DID IT.
WE INVITED PEOPLE TOSHED THEIR INHIBITIONS AND
![Page 3: Bollywood Music Project Digital Marketing Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051521/5a64787b7f8b9a6a568b45b3/html5/thumbnails/3.jpg)
CAMPAIGN AT A GLANCE
20,000+ Festival attendees
20 MILLION+ Hashtag Reach
50,000 Facebook Fans
5.2 MILLION Facebook Reach
6,05,570 FacebookInteractions
1500+ Instagram Posts
10,000+ Tweets
5 Lakh Video Views
![Page 4: Bollywood Music Project Digital Marketing Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051521/5a64787b7f8b9a6a568b45b3/html5/thumbnails/4.jpg)
We engaged fans.
We had fans interacting through various contests across platforms.
![Page 5: Bollywood Music Project Digital Marketing Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051521/5a64787b7f8b9a6a568b45b3/html5/thumbnails/5.jpg)
We leveraged trending topics.
Your squad is important at a music fest. So we had ticket bundlingfor Friendship Day & Raksha Bandhan.
![Page 6: Bollywood Music Project Digital Marketing Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051521/5a64787b7f8b9a6a568b45b3/html5/thumbnails/6.jpg)
We innovated.
GIFSMADE IT ALL
THE MORE FUN
HYPERLAPSESAT THE EVENT
BOOMERANGSON INSTAGRAM
![Page 7: Bollywood Music Project Digital Marketing Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051521/5a64787b7f8b9a6a568b45b3/html5/thumbnails/7.jpg)
We held a talent hunt.
#BMPVoiceHunt soared through social media with Facebook LIVE.
It generated the right buzz for the festival and had a lot of people participating.
![Page 8: Bollywood Music Project Digital Marketing Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051521/5a64787b7f8b9a6a568b45b3/html5/thumbnails/8.jpg)
We covered all the action.�As it happened.
Minute-by-minute coverage on TwitterLive coverage on Facebook & Instagram with stunning stories through photos & videos
![Page 9: Bollywood Music Project Digital Marketing Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051521/5a64787b7f8b9a6a568b45b3/html5/thumbnails/9.jpg)
How artists #LetGo
They showed us their BTS prepsQuirky Boomerangs, Hyperlapses kept interactions alive And of course, they #LetGo on stage!
![Page 10: Bollywood Music Project Digital Marketing Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051521/5a64787b7f8b9a6a568b45b3/html5/thumbnails/10.jpg)
How sponsors/partners #LetGo
Larger-than-life installations inspired selfies
Excellent social media offline integration
![Page 11: Bollywood Music Project Digital Marketing Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051521/5a64787b7f8b9a6a568b45b3/html5/thumbnails/11.jpg)
How fans #LetGo
They sang. They danced.They grooved. They #LetGo.
![Page 12: Bollywood Music Project Digital Marketing Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051521/5a64787b7f8b9a6a568b45b3/html5/thumbnails/12.jpg)
Of the fansBy the fansFor the fans
Rich, fabulous content came in from all platforms
![Page 13: Bollywood Music Project Digital Marketing Case Study](https://reader033.vdocuments.site/reader033/viewer/2022051521/5a64787b7f8b9a6a568b45b3/html5/thumbnails/13.jpg)
Stay
MindShiftin'
MindShiftInteractive
Mind_Shifters
Mind_Shifters
DIGITAL OUTREACH BY
Insightful Digital Outreach