BOLLYWOOD TWITTER INDEXBOLLYWOOD TWITTER INDEX

TWITTER CELEBRITY INDEX

The Bollywood Twitter Index is a social media

analytics list of popular movie actors in India with

most number of followers. The study is conducted by

ThoughtBuzz, the social media analytics’ arm of TO

THE NEW.

This report is a comparative study of the most active This report is a comparative study of the most active

celebrities on Twitter based on number of followers

and tweets per day.

The report analyzes Twitter content basis the last 100

tweets of Bollywood celebrities during the period

ending October 2013.

TOP 10 MOVIESTARS

1 Amitabh Bachchan

2Shahrukh Khan

3 Salman Khan

4Aamir Khan

55Priyanka Chopra

6Deepika Padukone

8

9

10

Akshay Kumar

Shahid Kapoor

Sonam Kapoor

Hrithik Roshan7

ACTIVE

MOST

MOVERS AND SHAKERS

HIGHEST

27.5

8.08

5.424.39

2.99

The Twitter activity level

is decided based on

average tweets per day

by the author.

It includes Original

Tweets, Retweets and

Replies by the author on

her timeline.

MA

DH

UR

I D

IXIT

N

EN

E

151 %

99 %

87 %87 %

85 %

HIGHEST

GAINERS

The highest gainers are

calculated by comparing

the number of followers

with the last year.

WHAT THEY SAY

Brand Promotion

9%

Fan-based Interactions

24%

Social Cause

4%

Work Promotion

27%

Summary of overall nature of tweets is calculated based on the last 100 tweets by each of the top 10 celebrities

during the year 2013. Data as on 31 October, 2013.

Both male & female

celebrities equally

promote their work &

social causes for

which they stand

Female celebrities

promote brands three

times more than male

celebrities

Male celebrities

interact with their

fans 1.5 times more

than female

celebrities

Salman Khan has the

highest number of

tweets interacting

with fans

Nearly half of Sonam

Kapoor’s tweets

represent brand

promotions

60% of tweets by both

Deepika Padukone and

Shahid Kapoor are

related to movie tweets

Sharing Opinions

6%

Sharing Personal

Moments

23%

Sharing Quotes &

Wisdom

7%