MarketingBy Matt, Max and

Brad

Live Music Promotion

With the digital age having made such a break through over recent years, it’s easy to forget that personal interaction is vital to marketing a product.

Many artists do live performances in order to promote their music to people who may not have heard them before. These shows include such events as ‘open mic’ nights etc.

Social Media

Artists can also use the digital technology to their own advantage. With social media becoming much more prominent in today’s society, an artist can attempt to promote themselves by adding samples onto sites such as sound cloud and even Facebook and YouTube.

With millions of people being active on social media, it is very easy to be ‘discovered’ by the public.

Creating a Website

The website is a key component for an artist to use in order to market their products. This makes the artist able to promote every aspect of their music to their audience including videos, sound clips, lyrics, and albums.

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Music Blogs

Music blogs are key for an artist in order to keep in touch with their fans. In doing this, they can keep their current audience up to date with each of their new ventures (new album, single, Music Video etc.)

These blogs are accessible for anyone and should someone unfamiliar to the artist come across it they may become interested in their content.

This method helps promote the band by keeping the audience informed and therefore interested in the artist.

Collaborations

When an artist collaborates with another, well known artist, they tend to have a rise in popularity. Particularly when they star in a music video together.

The followers of the most popular artist may come to like the other featured artist as it is likely they are both involved in the same or similar genre of music.

It is also often the case that both artists are equally well known. The fact that the video and song features them both may make it appeal slightly more than a regular song.