bni presentation nov_2011
TRANSCRIPT
A fingerprint is a unique impression. Like people,
every brandand business is a unique identity or fingerprintthat no one else owns.
I have the unique privilege of making visible what others can only imagine, feel or think.
• A promise that gets kept consistently
• A personality • A unique and consistent look,
feel, tone and voice for all communications
• Conveys-at a-glance the distinctive attributes of your organization
• No business is too small and no product too generic to develop a brand identity
What is Brand Identity
• Brand Name-name, tagline, logo• Brand Position-description of your organization• Brand Promise-The single most important thing your
organization promises to deliver every time• Brand Personality-what you want your brand to be known
for (fun, serious,magical,forceful,imaginative, etc.)• Brand Tone-edgy, humorous, conservative, subtle• Brand Story-Your organizational history and how it adds
value to the brand, highlights how your products and services grew from that background and how your methodology impacts what you offer
• Brand Associations-colors, taglines, images, fonts, uniforms, signage, equipment, etc.
Key Brand Elements
Our Fingerprints
Branding and Design:Snoqualmie Valley Schools Foundation
Branding and Design:North Bend Centennial
Branding and Design:Snoqualmie Valley Clinics
Branding and Design:Emerald Smoothie
Branding and Design:The Flat Iron Grill
Branding and Design:
Frankie’sPizza
Branding and Design:
Branding and Design:
Branding and Design:
Branding and Design:
How will you leave your mark?
Call Fingerprint Marketing, LLC425.283.3943
www.fingerprintmarketing.netwww.facebook/fingerprintmarketing