I love#email

Email Marketing 2010+ in 10 minutes

WHY?BUILD TARGETTRACKMEASURE

Email Marketing 2010+ in 10 minutes

WHY?BUILD TARGETTRACKMEASURE

Why email marketing?

Data driven

Builds relationships

Integrates

Measurable

High value of ROI

The Numbers

1.4 billion email users worldwide(Radicati Group study from May 2009)

Radicati Group project

1.9 billion email users in 2013

247 billion emails are sent each day

80 – 90%are spam

Email Marketing Jargon

Personalised Viral

Segmenting

Dynamic content Surveys Trigger based emailsUpdate

details Statistics

Email Marketing Benefits

Keeps in touch when you don’t have time

Helps build your reputationIncreases the number of referralsGives clients a great reason to stay

with youKeeps you top of mind

What you can talk about

Things that ADD VALUE

– Interesting articles–Latest offers–Relevant offers–Ask for feedback

Adding Value examples

Gym Welcome Email example

Person signs up on your website. You have their $$ and their email address.

Email #1: An email is sent to them 24 hours later, “Hey, thanks for joining [gym name]. Your membership number is #####. Download and print out a voucher for a shake on your next visit.

Over the next few weeks we are going to send you a few emails to let you know how to get the most out of your membership. As part of your membership we have a great weekly newsletter…..”

Prospect - email

Person comes into your gym and doesn’t sign up.

An email is sent to them 24 hours later, “Hey, thanks for coming into [gym name]. We thought we would give you a bit more information about us …

Plus we send out a free weekly fitness newsletter filled with great exercises, meal ideas, live better tips and comps and giveaways for members.

Sign up here.

Email Marketing

2010+WHY?BUILD TARGETTRACKMEASURE

Design

The BIGGEST Email Marketing Myth

“I can do this by myself.”

More Email Marketing Myths

Email is SPAM … well 80+% isEmail is cheapMy message will be lost in the

InboxPeople will just delete my email

Email Marketing

2010+WHY?BUILD TARGETTRACKMEASURE

Why do you want to send email newsletters?

“Because I think I should.”

“Because the biz up the road is.”

“Because Glenn said so.”

“Because I have clear goals for my emails.”

Your database is

Why?

They like you

They spend money with you

They cost you a lot of money to get

They talk about you

Email goals

Grow my database

Brand

Offers

Feedback

So you have your goals and you know who your sending to. Now what?

Choose a frequency

Find someone to send them for you

Stick to it / Consistency builds trust

Start segmenting your list

Are you compliant?

Consent = opt-in

Don’t email people who don’t want to hear from you

Never buy an email list

Unsubscribe

Stop Blasting

Segmenting your list= Increased response

= More $$

= Less compliants / unsubscribes

Five ways to grow your database

Website sign up formsAudit your existing

databaseOn the phone / enquiry

Direct mailForward to a friend

Email Marketing

2010+WHY?BUILD TARGETTRACKMEASURE

What can you Track?

What else can you Track?

EngagementWho actually read your email & for how long across-Webmail, Desktop, Mobile

SoftwareWhat email software they read it in-Outlook, Gmail, iPhone

Forwarding & PrintingWhat email software they forwarded the email fromHow many people printed the email

Email Marketing

2010+WHY?BUILD TARGETTRACKMEASURE

Contacts

Website sign-ups

Shopping cartTraffic

Forward

What works nowLeveraging your databaseIntegrating your marketingConsistency of message

Why this is easierYou can listen where people are

talking and continue to improve your message

Why Spikemail?We do the work for youWe provide the strategyDynamic / Variable content and

imagesAdvanced bounce managementAnti-Spam Act CompliantWe LOVE email marketing

spikemail.co.nzFollow me - @glennedleyFollow Spikemail - @spikemail